2. Q. what is consumer behavior?
Consumer behavior is defined as an activities
of people engaged in actual or potential use
of market items, goods and service, retail
environment or ideas.
3. Q.” consumer buying decision process is
complex one”-explain?
Culture: e.g. (soup-halal) N.B-product must match if
conflict arise product rejected
Sociological behavior: what are the group has influence to
purchase the product. E.G(FNF-friends & family)
Individual variable: here perception, motivation &
knowledge are matter.
Product characteristics: size, shape, colure etc.
Purchase environment: location, decoration & behavior of
sales people.
4. Q. what is culture? Briefly describe the components of a
culture?
Culture: culture is a combination of values,
attitude, ideas and other meaning of people
In culture three things are consider:-
Culture as a pattern of learned behavior
Learning culture
Culture transmission
5. Components of a culture:
Cognitive components: (knowledge & ideas)
It may develop by observation
For example: in Bangladesh-people belief super natural thing but in
USA people can’t belief without scientifically prove.
Material component: ( technology)
For example: supersonic jet, computer system
Normative component: it’s a combination of values and norms
o Values: values are ideas about what is good or bad.
o Norms: it’s a standard of behavior which govern people how to
think or act in a specific situation.
6. Q. Define social class with its classification?
Social class: social class could be defined who
display same life style such as family.
Defining social class three things are
important:-
Income
Occupation
Lifestyle – it’s an only factor which can
provide clear definition of social class.
7. Classification of Social class: + (Q. how social
class affect consumption pattern of
consumer)
1.Upper-upper class(E.g.-elite)
They purchase expensive and unique products.
They avoid mass merchandiser
2.lower-upper class(E.g.-rich recently & very arrogant)
They purchase expensive clothing, food and furniture.
They pursue a gracious leaving
3.upper-middle class(E.g.-white colure worker)
They buy expensive house to indicate their social position.
They buy high quality products
8. 4.lower- middle class(E.g.-small business man & minor
professional)
they usually rent houses
they are looking for moderately priced products
5.upper-lower class(E.g.- rickshaw polar, day labor)
who earned bread and butter by selling physical labor
6.lower- lower class(E.g.-unemployed people)
leaving below the poverty line
who depends on others money
9. Q .define the socialization process & describe the role of
different institution socialization process?
Socialization process: Basically it is a process which a person
learn some important aspect of that society that he belong.
The characteristics of the behavior.
The values of the society
It teaches what attitude showing in different
environmental change
Norms taught by society.
10. Role of different institution socialization
process:
In socialization process three institution play vital role. They
are:-
01.Family
To install self-control
To install values
To install behavior
02.Educational institution
For example:- Bangla medium , English medium
03.Religious institution:
For example:- alcohol (Islam)
11. Q. Define reference group? Describe the function of reference group?
Reference group:
Reference group determine the level of aspiration for an
individual.
Reference group tell the individual the item he should buy
for his behavior to be considered acceptable to the group.
For example: friends and family, religion organization,
political organization.
12. Function of reference group:
Create socialization of individuals.
It give each person larger part of his/her
total personality
Help developing and implementing one’s
self image
Serve as a teacher
Influence individual in their day to day
decision
13. Q. what are the ways of model development in
consumer behavior?
In two ways:
1. Abstraction – in which an actual situation is
represented by a model.
The model builder starts by observing a specific
con situation and drawing conclusions about
variable relationships in that situation – a con
choice process for example – which the builder
then tests empirically.
If testing indicates that this perception is
accurate, a general model may be constructed
on this.
14.
15. 2. Realization approach – The model builder formulates a
general theory which might apply to some consumer
behavior situation and construct a model representing
that theory.
Research findings are assembled that will establish the
existing con relationships of that situation and the
information is fed into the model.
Then the model is applied to an actual situation to
determine whether the theory works.
Feedback enables the builder to revise the model.
16.
17. Q. define learning? What are the difference between
Behaviorist approach and cognitive approach of learning?
Learning: Learning is a process of
interaction between four factors drives,
cues, response, and reinforcement
18. Difference between Behaviorist approach and cognitive
approach:
Behaviorist approach:
Specific actions
Behaviorist consider human
behavior from a mechanistic
perspective
Human being response until
satisfying
It’s not a mental process
Consumer response are related
to reinforcement.it may
positive or negative
Interested in the aspect of
learning and behavior
Cognitive approach:
Mental representations
Think human being as an adaptive
problem solver.
Human being keep going their
goals and aspiration
It’s a mental or cognitive process
Related to emotiveness and
perceived need.
Interested in process of learning.
