With the increasing ubiquity of social media as a source connecting brands and individuals, using sources like Instagram to discover and engage with influencers is becoming a critical component of brands' strategy. 43% of smartphone users 18-29 use Instagram; that age group possesses $200 billion in buying power, far too much for your brand to ignore! But what measurements should you use in assessing influencers' degree of social influence? In this presentation, you will find ten important measures to assess influencers' degree of influence.

1. 10 Important Measurements in
Influencer Marketing: Instagram

2. 43% of U.S. smartphone users
ages 18-29 use Instagram*
$200 billion estimated
buying power of consumers ages 18-
29†
*Source: Pew, “Photo and Video Sharing Grow Online,” October 28, 2013.
†Source: U.S. Chamber of Commerce Foundation, “The Millennial Generation Research Review.”

3. Those are numbers no brand
can afford to ignore!

4. But how can you ensure that the
influencers you work with on
Instagram are making a difference
for your brand? Use the following
ten measurements as a guide.

5. 1. Follower count
How many users follow the influencer
on Instagram?

6. 2. Engaged followers
How many followers have engaged with
the influencer’s Instagram account at
least once during the reporting period?
Engagement includes likes, comments,
and mentions.

7. 3. Hashtag mentions
How many times in the month has the
influencer received hashtag mentions
from other Instagram users?

8. 4. Follower interactions
What is the total follower engagement
on the influencer’s posts, as well as
mentions?
Follower interactions = hashtag
mentions + likes on posts + comments
on posts + likes on hashtag mentions +
comments on hashtag mentions

9. 5. Potential reach
How many users is the influencer
potentially reaching with posts and
engagement?
Potential reach = (posts x followers) +
sum of followers of users who hashtag
mentioned influencer

10. 6. Number of likes on influencer
photos and videos
How many times have users liked the
influencer’s posts?

11. 7. Number of comments on
influencer photos and videos
How many times have users
commented on the influencer’s posts?

12. 8. Influencer mentions of brand’s
Instagram handle
How frequently has the influencer
mentioned the brand’s handle? This is
an indicator of brand awareness.

13. 9. Number of likes on brand
mentions
How many likes do the influencer’s
mentions of the brand receive?

14. 10. Number of comments on
brand mentions
How many users comment on the
influencer’s brand mentions?

15. Considering these measurements
will allow you to get a thorough
assessment of the degree of
influence of Instagram influencers
who you work with.

16. About ReadyPulse
We deliver social proof on-demand and at scale
Get in touch with us to measure your
brand’s success with your influencers.
readypulse.com
contact@readypulse.com
@readypulse