Direct dial phone numbers in a CRM database can help reduce costs and improve productivity. Having more direct dials means fewer wrong numbers, lower costs per lead, and higher sales conversions. For example, in one case 3% of calls were wrong numbers with 97% direct dials, resulting in a cost per sale of $30 compared to $500 with more non-direct dials. Direct dials also allow sales reps to be more productive with more meetings and opportunities per month. Overall, direct dials enhance selling opportunities, increase efficiency of outreach, and help databases and sales figures meet expectations.

1. 8 Reasons Why You Need
Direct Dial Phone Numbers In
Your CRM Database

2. 1 It can save sales rep's
time & effort and your
money
Case 1 : Database with minimum Direct numbers.
Your Sales rep made a total of 100 calls and the
total cost incurred is $1000. Out of these 100 calls
10 were wrong or dead numbers, 20 calls converted
into next conversion step and 2 calls converting into
sale.

3. What's the Cost per
lead?
Cost per lead = 1000/100 = $10
Cost per accurate lead = 1000/90 = $11.11
Cost per lead (next level meeting etc) = 1000/20 =
$50
Cost per lead, converting into sales = 1000/2 =
$500

4. Case 2 : Database with minimum Direct numbers.
Your sales representative made 100 calls and the
total cost incurred is $1000. Out of these 100 calls 3
were wrong or dead numbers, 10 calls converted
into next conversion step and 33 calls converting
into sale.

5. What's the Cost per
lead?
Cost per lead = 1000/100 = $10
Cost per accurate lead = 1000/97 = $10.3
Cost per lead (next level meeting etc) = 1000/10 =
$100
Cost per lead, converting into sales = 1000/33 =
$30

6. 2 Effect on Sales Team
Productivity
Take an example that there are 6 employees of a
firm i.e. A, B, C, D, E and F. Each of them has about
100 phone numbers in their list but vary on the
percentage of direct dials.

7. This is their
Performance Chart
Employee % Direct Dials Meetings/Month
A 51 11
B 45 13
C 76 20
D 74 22
E 87 29
F 97.6 33

8. 3 Increased lead
conversions inturn
enhances your selling
opportunities

9. 4 The effectiveness of
your outbound calling
effort triples

10. 5 Easily & quickly
connects to the right
person, hence
keeping your sales rep
engaged & energetic.

11. 6 Increased direct dial
Numbers gives life to
your dying database.
It is more valuable now
than what it was.

12. 7 Helps you efficiently
manage your
customer interactions.

13. 8 It makes your sales
figures live up to your
expectations.