Lead generation metrics

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The companies in the B2B sphere have been surveyed by one or the other consulting firms. These consulting firms conducted surveys to study & evaluate the impact of various marketing strategies that have evolved recently. One such popular strategy these days is 'Lead generation'.

Published in: Business
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Lead generation metrics

  1. 1. Lead Generation Metrics
  2. 2. 1 70% of LeadGen groups now report to sales
  3. 3. 2 Percentage of companies hiring LeadGen reps with less than 1 year of experience has doubled
  4. 4. 3 Sales-led reps ramp faster than LeadGen reps
  5. 5. 4 Inbound lead qualification require longer ramp time than outbound prospecting
  6. 6. 5 91% of groups use at least one social source for prospecting
  7. 7. 6 87% of LeadGen groups use LinkedIn, 27% Twitter & 15% use Facebook.
  8. 8. 7 Using Dialer technology amounts to 10% increase in average number of calls per day
  9. 9. 8 In B2B world Lead quantity continues to be the dominant & favored measurement over lead quality

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