Talk on what is Not Social Media at Startup Saturday, Hyderabad

1. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.” - David Finch

2. Traditional media “I invest $$$ in this because I can reach millions!”

3. What is not Social Media

4. Viral “WOW!!.. Fascinating!..”

6. Engagement being more important.

9. Trusted source, than official reports.

12. More than a ‘contract’.

15. Only you can understand your business the best.

18. Basic business concepts never change.

21. Voice to the unheard voice

24. Tools and Skills.

27. Lack of good content.

28. Myopic vision.

30. Thank You!  adityaaguptaa@igenero.com reachaditya