Toyota’s Best-Cost Producer Strategy For Its Lexus Line

1. Toyota’s Best-Cost Producer Strategy For Its Lexus Line (By : Asria, Hendy , Irvan, Kunto, Lim Kit, Milka, Rosaline, Sony)

3. A competitive strategy concerns the specifics of management’s game plan for competing successfully and achieving a competitive advantage over rivals. A company achieves competitive advantage whenever it has some type of edge over rivals in attracting buyers and coping with competitive forces. There are many routes to competitive advantage, but they all involve giving buyers what they perceive as superior value. Delivering superior value – whatever form it takes – nearly always requires performing value chain activities differently than rivals and building competencies and resource capabilities that are not readily matched.

4. Each part of the five generic competitive strategies stakes out a different position in the marketplace, in this case Toyota Best Cost Strategies in Lexus line. Illustration Capsule 5.3, Toyota’s Best-Cost Producer Strategy for Its Lexus Line , describes how Toyota has used a best-cost approach with its Lexus models.

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