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CSR
CSR
Corporate Social Responsibility
• Moral responsibility is for humans not
  companies
• Moral responsibility is for humans not
  companies
• Law demands acting in interests of
  shareholders
• Moral responsibility is for humans not
  companies
• Law demands acting in interests of
  shareholders
• Social issues are government problems only
Enlightened self interest
Enlightened self interest

• Ethics bring extra custom
Enlightened self interest

• Ethics bring extra custom
• Unethical companies lose custom
Enlightened self interest

• Ethics bring extra custom
• Unethical companies lose custom
• Ethics brings loyal employees
Enlightened self interest

• Ethics bring extra custom
• Unethical companies lose custom
• Ethics brings loyal employees
• Ethics can allow for self regulation
Carroll CSR model
Carroll CSR model
Social Responsiveness
Social Responsiveness

• Reaction (deny social responsibility)
Social Responsiveness

• Reaction (deny social responsibility)
• Defence (do the least possible)
Social Responsiveness

• Reaction (deny social responsibility)
• Defence (do the least possible)
• Accommodation (do what is demanded)
Social Responsiveness

• Reaction (deny social responsibility)
• Defence (do the least possible)
• Accommodation (do what is demanded)
• Proaction (go beyond industry norms)
Stakeholder theory
Stakeholder theory


• Affects / affected by
Stakeholder theory


• Affects / affected by
• Includes Government, society and
  competitors
Stakeholder
classification
Stakeholder
         classification

• Narrow (most affected by output of corp)
Stakeholder
         classification

• Narrow (most affected by output of corp)
• Wide (least affected)
Stakeholder
classification
Stakeholder
             classification

• Primary (Direct affect on company -
                                       )
  government, shareholders and customers
Stakeholder
             classification

• Primary (Direct affect on company -
                                       )
  government, shareholders and customers


• Secondary (least affect, company would
  survive without - community, management)
Stakeholder
classification
Stakeholder
              classification

• Active (wish to participate -   management, regulators,

                )
  pressure groups
Stakeholder
              classification

• Active (wish to participate -   management, regulators,

  pressure groups)
• Passive (no wish to participate -     community,

                        )
  shareholders, customers
Stakeholder
classification
Stakeholder
              classification

• Voluntary (want to be involved -       management,

                                     )
  active shareholders, pressure groups
Stakeholder
              classification

• Voluntary (want to be involved -                management,

                                     )
  active shareholders, pressure groups


• Involuntary (dont want to be involved but
  are! - government , suppliers, key customers)
Stakeholder mapping
 Mendelow’s model
Stakeholder mapping
 Mendelow’s model
Donaldson and Preston
Donaldson and Preston

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Corporate and Social Responsibility P1

Editor's Notes

  1. ‘are nested within each other … The external shell of the theory is its descriptive aspect; the theory presents and explains relationships that are observed in the external world. The theory’s descriptive accuracy is supported, at the second level, by its instrumental and predictive value; if certain practices are carried out, then certain results will be obtained. The central core of the theory is, however, normative’