Detailed explanation of how to get leads for your advisory business. Rebecca sets out 1 - a process, 2 - the components you need 3 - a methodology to follow 4 - free ebook resources 5 - an offer GUARANTEED to get you 300% ROI within 3 months Includes detailed explanations and a video can be watched to accompany https://www.youtube.com/watch?v=IhIXY9CppAY

1. The Art & Science
Of Generating Leads

2. What are leads?
Why are they elusive?

3. What is a business process?
A business process or business method is a
collection of related, structured activities or
tasks that produce a specific service or
product (serve a particular goal) for a
particular customer or customers.
It may often be visualised as a flowchart of a
sequence of activities with interleaving
decision points or as a Process Matrix of a
sequence of activities with relevance rules
based on data in the process.
Source: Wikipedia

4. What is a business process?
A business process or business method is a
collection of related, structured activities or tasks
that produce a specific service or product (serve
a particular goal) for a particular customer or
customers.
It may often be visualised as a flowchart of a
sequence of activities with interleaving decision
points or as a Process Matrix of a sequence of
activities with relevance rules based on data in
the process.
Source: Wikipedia

5. The New Business Methodology

6. 8 Phases of New Business
1. State your business - articulate proposition, branding, understand
competitive offerings
2. Marketing communications - what you’ve done to date and the
results
3. New business pipeline - sales by stage, success and failure
analysis for clients
4. Profile raising - how you become famous, where your audience(s)
can be found
5. Relationship development - what tools are used, sales prospect
development timeline
6. Creating opportunities - where you can be selling and building a

7. This is NOT a process
It’s a list of components

8. Let’s build YOUR
New Business Development
Components

9. State your business

10. Creative Agency Secrets - State your business
Marketing Success Unlocked
An agency specialising in execution marketing for small and medium businesses.
Creative Agency Secrets are experts in digital marketing execution. We help you find new paying
clients for your products and services. We’re all about increasing sales, driving traffic and increasing
return on investment.
We do this in 3 ways
• Setting up the tactical marketing plan, processes and tools that will showcase your business to
potential customers and make it easy for them to buy.
• Executing the marketing for your business; or
• Training and coaching you to do the marketing execution

11. Marketing communications

12. Creative Agency Secrets - Marketing communications
Collateral
Website
Business Cards
Note Pads
Blog
Newsletters (3)
PitchPack video brochure
Expert articles
Marketing communications - what you’ve
done to date and the results

13. New business pipeline

14. Creative Agency Secrets - New business pipeline
Enquiry
Source
Discussion stage
Priced proposal
Decision Win/Lose
Is there a pattern?
New business pipeline - sales by stage, success
and failure analysis for clients

15. Profile raising

16. Creative Agency Secrets - Profile raising
Public Relations
Articles
Public speaking
Workshops
Webinars
Events
Slideshare
Trade magazine columnist
Profile raising - how you become famous,
where your audience(s) can be found

17. Relationship development

18. Creative Agency Secrets - Relationship development
Autoresponders
Social media
Joint ventures
Networking (again)
Trade / professional memberships
Circles of influence
Unhurried conversations
Sub-contracted services
Relationship development - what tools are used, sales
prospect development timeline

19. Creating opportunities

20. Creative Agency Secrets - Creating opportunities
New business day
Record opportunities
Pipeline progress
Creating opportunities - where you can be selling and building a u

21. Making new business happen

22. Creative Agency Secrets - Creating opportunities
CAS as a client
Responsibility for year plan
KPIs monthly
Making new business happen - internal processes that support the

23. Analysis & Feedback

24. Creative Agency Secrets - Analysis and feedback
Analytics
Goals
KPIs
Analysis & Feedback - the metrics to see what works and does no

25. 1. Decide what you want to do from your list of ideas
2. Start today, this week
Be diligent and persistent
Get an accountability partner
Buy expert help where needed
FACT: 90% of you listening won’t implement, won’t change your business and won’t get
more leads.
The lead generation process
Opportunity Spotting for new business ebook $1 http://bit.ly/1mmPvFM

26. Option 1: Hire Creative Agency Secrets
Write year plan
Execute actions for / with you
Fortnightly phone update
Price: $3,000 per month (minimum 6 months)
Option 2: Buy Coaching & Advice
1 hour phone call (frequency to suit you)
Email advice for questions between calls (up to 5)
Price: $300 per call
GUARANTEE: Within 3 months you will make 3x our fee in new revenues
Ready to start generating leads?
Find out what it’s like http://creativeagencysecrets.com/testimonials/

27. Connect with me
Let’s connect professionally
Linked In - Rebecca Caroe
Twitter - @Rebeccacaroe
Questions afterwards?
rebecca@creativeagencysecrets.com