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iBeacon - Making space for the future of MuseumsMuse tech presentation
- 1. iBeacon - Making space for the future of Museums R. Blake Miller MA Candidate in Arts Politics (2015) New York University - Tisch School of the Arts Museums and Interactive Technology - Fall ‘14
- 2. What is “Beacon” technology? iBeacons are proximity sensors that transmit a universally unique identifier to a compatible app or operating system using low-frequency Bluetooth signals (BLE). *Transforming advertising, mobile payments, building infrastructure and indoor tracking technologies. (and everything else, really) **Beacons contextualize an app’s use based on the host device’s proximity to a beacon. Source: padgadget.com
- 3. How does it work? Beacons are optimized to enable wireless communication between a smartphone and a low data rate, coin battery operated, replaceable device located/installed in a closed vicinity…. UUID: This is a 16 byte string used to differentiate a large group of related beacons. Major: (Example: Museum Name) Minor: (Example: Gift Shop) Tx Power: Determines proximity (distance) from the beacon. TX power is defined as the strength of the signal exactly 1 meter from the device. Metropolitan Museum of Art Beacons Source: metmedialab.hackpad.com
- 4. How does it work better? NFC Magnet-touch QR Code (functional) - Beacons can gauge user distance by 3 degrees of distance. - Minimizing information access cost. - Beacons encourage and incentivize app usage - Product interaction - In-store app usage - App retention
- 6. Feasibility for Museums Organization & Community - Connect Navigation & Proximity - Building and Neighborhood Education - Collection, Create Access, Amenities, Events - Access, About Source: rfproximity.com
- 10. Organization and Community THE WHITNEY SEEKS TO BE THE DEFINING MUSEUM OF 20TH AND 21ST CENTURY AMERICAN ART THE MUSEUM COLLECTS, EXHIBITS, PRESERVES, RESEARCHES AND INTERPRETS ART OF THE U S IN THE BROADEST GLOBAL, HISTORICAL AND INTERDISCIPLINARY CONTEXTS AS THE PREEMINENT ADVOCATE FOR AMERICAN ART, WE FOSTER THE WORK OF LIVING ARTISTS AT CRITICAL MOMENTS IN THEIR CAREERS THE WHITNEY EDUCATES A DIVERSE PUBLIC THROUGH DIRECT INTERACTION WITH ARTISTS, OFTEN BEFORE THEIR WORK HAS ACHIEVED GENERAL ACCEPTANCE Folder - Tools for Direct Interaction - Create a profile - Audience research Setup - Foster Richer Experiences - Enable contextual learning and social engagement Login - Influence, Participation, Membership - Non-members and repeat visitors - iBeacon messages prompt login
- 11. CONNECT
- 12. Navigation & Proximity Building - Technology Challenges, HCI Challenges - Emergent technology - Current limitations - HCI (Human/Computer Interaction) Challenges Neighborhood - “Placelogging” Community Programming - Events, workshops, partnerships, membership benefits Source: exelanz.com
- 14. Education - iSolation - Consistency and Evolution - Technology is Ritualistic - Social Engagement - Augmentation and Membership - Knowledge is Dynamic - Users - Artist/Teacher/Student - Interchangeable Roles - Personal, Social, Physical Contexts of Learning Jean Lave and Etienne Wenger (1991) “Situated Learning. Legitimate peripheral participation”
- 15. COLLECTION
- 16. CREATE
- 17. Access & Amenities Information - Everyone has needs to be met by the museum. - Visitors can personalize their account based on needs and interests Assistance - Art objects pose unique sets of challenges to visitors. Services and Devices - Technology assists in the process of providing for these needs, but can’t replace human interaction.
- 18. ACCESS
- 19. Challenges and Questions 1. What limits can museums set for HCI without infringing on the public’s desire/need to interface? 2. How can museums test/experiment with this technology at its early stages without deterring users? 3. How can museums better contribute to arts education for youth, seniors, and marginalized communities using iBeacon? Pranav Mistry: The thrilling potential of SixthSense technology [@ 6:24] Minority Report (2002) - Future Advertising ...Approaching the Internet of Things... Anyone Anything Anytime Anywhere
Editor's Notes
- iBeacons are proximity sensors that transmit a universally unique identifier to a compatible app or operating system using low-frequency Bluetooth signals (BLE). Transforming advertising, mobile payments, and indoor tracking technology. contextualizes an app’s use based on the host device’s proximity to a beacon.
- 2 byte string used to distinguish a smaller subset of beacons within the larger group. 2 byte string meant to identify individual beacons. Transmission power. This is unique per beacon b/c of physical parameters/variables. Calibrated upon installation.
- Replacing QR-code process (Quick Response Code isn’t fast enough, not museum friendly) Replacing NFC touch process (Near Field Technology forces touch - also not museum friendly) Negotiating the transfer of attention in time/energy spent by user. Saving time/energy by combining functions within app, and relevancy of spatial context
- Artist-centered educative mission Inclusiveness and Diversity in communities and artists represented in collection Responsible presentation of emerging art across multiple media platforms Audience Research and Evolution Users can create profiles for their next visit, or choose to remain anonymous. Audience research is immensely empowered by iBeacons into a museum’s app. Individual profiles at museums help the public enable all three dimensions of contextual learning. In Museums, iBeacons transmit information pertaining to all three dimensions of learning Return visitors can build upon their experiences within the museum, and maintain presence in physical and virtual communities. Even non-members can Login iBeacon messages will include prompts to login as well, providing opportunities to interact and increase membership/influence.
- not precise in calculating proximity and isolating closest signals (Immediate 5cm, Near 5m, or Far 30m) Can be immediately implemented in large museums at low cost, just in fewer numbers Multiple Resources - Media of different types should be shown together when possible. Users should also have limited control over the organization of different media.
- Placelogging Community Programming Events, workshops, partnerships, membership benefits Bringing community partnerships into the museum in tangible, coherent mode
- iSolation - Consistency and Evolution - Technology is Ritualistic Old habits from a user’s long term memory can lead to challenges in designing platforms for newer tech. Many “curious rituals” are awkward/annoying behaviors when performed in museums Emergent technologies such as iBeacon can be detrimental to learning and social processes, and will interfere with any museum’s formal processes. Social Engagement - Augmentation and Membership - Knowledge is Dynamic Museums are public spaces where diverse audiences participate in physical and virtual communities Physical, organizational, and economic augmentation is a driver of both visitorship and membership. iBeacon technology is a part of this process. Knowledge - Artist/Teacher/Student - Interchangeable Roles Artists participate in the consumption, understanding, and interpretation of their work Teachers are able to monitor activities and engage with students at all stages of their visit Museum staff’s roles are interchangeable, and their administrative duty is to fill in where needed Analytics inform the activities of all departments
- Information Everyone has needs to be met by the museum. Visitors can personalize their account based on needs and interests Museum now can assist an individual as soon as they arrive to the Museum. Assistance Art objects pose unique sets of challenges to visitors. Works with audio-visual components are difficult in terms of creating access. Reflective captioning, for example, does not work for multiple channels of audio and video New media is increasingly complex in terms of interpretation Services and Devices Not to replace human interaction Technology assists in the process of providing for these needs, but can’t replace human interaction. When insufficient in providing information, determining a visitor’s location can be very helpful to a visitor services staff.
- MINORITY REPORT, ADVERTISING PRANAV MISTRY - SIXTHSENSE, FUTURE IPHONE The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure.