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Bizcover – Site Change Over
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a bit of insight to the little things which can make or break a website.

a bit of insight to the little things which can make or break a website.

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Transcript

  • 1. Raz Chorev
    MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING
    Website Tweaking
    Case Study
  • 2. Home Page
    OLD
  • 3. Navigation
    Minimising navigation
    Initially we had too many TOP menu items, which created confusion, and caused visitors to poke around for too long, before getting to their desired destination.
    Simplifying the menu, will help direct visitors to buy the insurance policy they need, quicker!
  • 4. Logo
    Logo:
    With view of expanding operations to NZ and Asia, the .com domain was purchased, and included in the logo
  • 5. Logo
    Tag line:
    When the company started, they only provided PI Insurance. Now they have a product suite, which required a new Tag Line.
  • 6. Maximising Screen Real estate
    Originally, the flash banner would rotate with stock corporate photos. The product offering was left to be scrolled to..
    This was replaced with 3 key product offering, and a call to action
  • 7. Top Banner
    Banner real estate:
    Phone No. enlarged, and a reason for buying insurance nowis made clear.
  • 8. About us
    About us
    is
    About US!
  • 9. Products
    Insurance Tab – Get Covered!
    Insurance offering reduced to business focused only (life & travel options removed). Navigation became easier, by offering navigation by insurance type, or profession.
  • 10. Remove tabs
    Compare Quotes
    There was no need for this as a top menu items – it was confusing and cumbersome. So we’ve removed it!
    X
  • 11. Remove tabs
    Blog – Gone!
    There was no blog, or inclination to blog at this stage. So we’ve removed it!
    X
  • 12. Consolidate tabs
    News & In the media
    Moved to the appropriate place for them – under ABOUT US
    Along with the Testimonials
  • 13. Contact
    Contact Us
    Cleaner form, Google map, and socializing icons.
  • 14. Structure
    Site Map
    3 pages of double ups, cross overs and confusion.
    Notice the GET QUOTES even on the site map
    86 Pages
    7 Posts categories
    42 Posts
  • 15. Structure
    Site Map
    3 pages of Clarity!
    Notice the GET QUOTES replaced with Share This button
    63 Pages
    7 Posts categories
    27 Posts
  • 16. Contact
    1300 88 78 35
    If you think yourwebsite is good enough – don’tcall me.
    Contact:
    Email: raz@razchorev.com
    Mobile: 0410 660 107
    Web: www.razchorev.com