Navigation Minimising navigation Initially we had too many TOP menu items, which created confusion, and caused visitors to poke around for too long, before getting to their desired destination. Simplifying the menu, will help direct visitors to buy the insurance policy they need, quicker!
Logo Logo: With view of expanding operations to NZ and Asia, the .com domain was purchased, and included in the logo
Logo Tag line: When the company started, they only provided PI Insurance. Now they have a product suite, which required a new Tag Line.
Maximising Screen Real estate Originally, the flash banner would rotate with stock corporate photos. The product offering was left to be scrolled to.. This was replaced with 3 key product offering, and a call to action
Top Banner Banner real estate: Phone No. enlarged, and a reason for buying insurance nowis made clear.
Products Insurance Tab – Get Covered! Insurance offering reduced to business focused only (life & travel options removed). Navigation became easier, by offering navigation by insurance type, or profession.
Remove tabs Compare Quotes There was no need for this as a top menu items – it was confusing and cumbersome. So we’ve removed it! X
Remove tabs Blog – Gone! There was no blog, or inclination to blog at this stage. So we’ve removed it! X
Consolidate tabs News & In the media Moved to the appropriate place for them – under ABOUT US Along with the Testimonials
Contact Contact Us Cleaner form, Google map, and socializing icons.
Structure Site Map 3 pages of double ups, cross overs and confusion. Notice the GET QUOTES even on the site map 86 Pages 7 Posts categories 42 Posts
Structure Site Map 3 pages of Clarity! Notice the GET QUOTES replaced with Share This button 63 Pages 7 Posts categories 27 Posts
Contact 1300 88 78 35 If you think yourwebsite is good enough – don’tcall me. Contact: Email: firstname.lastname@example.org Mobile: 0410 660 107 Web: www.razchorev.com