Bizcover – Site Change Over

Raz Chorev
MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING
Website Tweaking
Case Study

Home Page
OLD

Navigation
Minimising navigation
Initially we had too many TOP menu items, which created confusion, and caused visitors to poke around for too long, before getting to their desired destination.
Simplifying the menu, will help direct visitors to buy the insurance policy they need, quicker!

Logo
Logo:
With view of expanding operations to NZ and Asia, the .com domain was purchased, and included in the logo

Logo
Tag line:
When the company started, they only provided PI Insurance. Now they have a product suite, which required a new Tag Line.

Maximising Screen Real estate
Originally, the flash banner would rotate with stock corporate photos. The product offering was left to be scrolled to..
This was replaced with 3 key product offering, and a call to action

Top Banner
Banner real estate:
Phone No. enlarged, and a reason for buying insurance nowis made clear.

About us
About us
is
About US!

Products
Insurance Tab – Get Covered!
Insurance offering reduced to business focused only (life & travel options removed). Navigation became easier, by offering navigation by insurance type, or profession.

Remove tabs
Compare Quotes
There was no need for this as a top menu items – it was confusing and cumbersome. So we’ve removed it!
X

Remove tabs
Blog – Gone!
There was no blog, or inclination to blog at this stage. So we’ve removed it!
X

Consolidate tabs
News & In the media
Moved to the appropriate place for them – under ABOUT US
Along with the Testimonials

Contact
Contact Us
Cleaner form, Google map, and socializing icons.

Structure
Site Map
3 pages of double ups, cross overs and confusion.
Notice the GET QUOTES even on the site map
86 Pages
7 Posts categories
42 Posts

Structure
Site Map
3 pages of Clarity!
Notice the GET QUOTES replaced with Share This button
63 Pages
7 Posts categories
27 Posts

Contact
1300 88 78 35
If you think yourwebsite is good enough – don’tcall me.
Contact:
Email: raz@razchorev.com
Mobile: 0410 660 107
Web: www.razchorev.com

Bizcover – Site Change Over

by Raz Chorev, Digital Marketing Strategy Services. on Feb 03, 2011

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Bizcover – Site Change Over — Presentation Transcript