Free Publicity Through Media Coverage For Growing Businesses
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Free Publicity Through Media Coverage For Growing Businesses

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Free Publicity Through Media Coverage For Growing Businesses Free Publicity Through Media Coverage For Growing Businesses Presentation Transcript

  • FREE Publicity! Media Attention For Your Business
  • Current Marketing Options
  • Benefits of Free Publicity
  • SEVEN THINGS TO REMEMBER
  • Have a plan
  • Follow Your Customers
    • What media are they reading, watching, listening to?
  • Know the Media (Print, Online, TV, etc)
    • Deadlines, editors, stories they like, special sections, etc
  • Know the editor
    • Editor’s assign stories to staff journalists and to free lancers
  • Know the journalist
    • Journalists write the stories and are looking for sources, quotes, insight, etc
  • THEY HAVE FEELINGS
  • Develop a Relationship….
    • Occasional email, occasional phone call, short lunch
  • Timing…
    • Your priority is not their priority; respect deadlines
  • THE NEWS EQUATION
  •  
  • YOUR OPP!
  • REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
  • News = Food for Journalists
  • News?
  • But Wait There’s More…
  • Your Customers
    • Variety of scenarios. Great
    • stories. News Gold Mine!
  • Being Attractive To Journalists
  • How…?
  • The Interview
  • QUICK TIP
    • Can you clearly explain what you do? Elevator pitch
  • QUICK TIP
    • Often times journalists come to associations and chambers for leads in who to speak to.
  • Follow up
  • HIRING PUBLIC RELATIONS
  • Outsourcing PR
  • Guaranteed Media Placement
  • Press Releases Shift Communications “Social Media Release” (Google it to download it)
  • Thank you! Ramon Ray Editor, Technology Evangelist & FOE Smallbiztechnology.com