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Free Publicity Through Media Coverage For Growing Businesses
 

Free Publicity Through Media Coverage For Growing Businesses

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    Free Publicity Through Media Coverage For Growing Businesses Free Publicity Through Media Coverage For Growing Businesses Presentation Transcript

    • FREE Publicity! Media Attention For Your Business
    • Current Marketing Options
    • Benefits of Free Publicity
    • SEVEN THINGS TO REMEMBER
    • Have a plan
    • Follow Your Customers
      • What media are they reading, watching, listening to?
    • Know the Media (Print, Online, TV, etc)
      • Deadlines, editors, stories they like, special sections, etc
    • Know the editor
      • Editor’s assign stories to staff journalists and to free lancers
    • Know the journalist
      • Journalists write the stories and are looking for sources, quotes, insight, etc
    • THEY HAVE FEELINGS
    • Develop a Relationship….
      • Occasional email, occasional phone call, short lunch
    • Timing…
      • Your priority is not their priority; respect deadlines
    • THE NEWS EQUATION
    •  
    • YOUR OPP!
    • REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
    • News = Food for Journalists
    • News?
    • But Wait There’s More…
    • Your Customers
      • Variety of scenarios. Great
      • stories. News Gold Mine!
    • Being Attractive To Journalists
    • How…?
    • The Interview
    • QUICK TIP
      • Can you clearly explain what you do? Elevator pitch
    • QUICK TIP
      • Often times journalists come to associations and chambers for leads in who to speak to.
    • Follow up
    • HIRING PUBLIC RELATIONS
    • Outsourcing PR
    • Guaranteed Media Placement
    • Press Releases Shift Communications “Social Media Release” (Google it to download it)
    • Thank you! Ramon Ray Editor, Technology Evangelist & FOE Smallbiztechnology.com