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Free Publicity Through Media Coverage For Growing Businesses
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Free Publicity Through Media Coverage For Growing Businesses

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Transcript

  • 1. FREE Publicity! Media Attention For Your Business
  • 2. Current Marketing Options
  • 3. Benefits of Free Publicity
  • 4. SEVEN THINGS TO REMEMBER
  • 5. Have a plan
  • 6. Follow Your Customers
    • What media are they reading, watching, listening to?
  • 7. Know the Media (Print, Online, TV, etc)
    • Deadlines, editors, stories they like, special sections, etc
  • 8. Know the editor
    • Editor’s assign stories to staff journalists and to free lancers
  • 9. Know the journalist
    • Journalists write the stories and are looking for sources, quotes, insight, etc
  • 10. THEY HAVE FEELINGS
  • 11. Develop a Relationship….
    • Occasional email, occasional phone call, short lunch
  • 12. Timing…
    • Your priority is not their priority; respect deadlines
  • 13. THE NEWS EQUATION
  • 14.  
  • 15. YOUR OPP!
  • 16. REMEMBER – IT’S ALL ABOUT NEWS AND STORIES
  • 17. News = Food for Journalists
  • 18. News?
  • 19. But Wait There’s More…
  • 20. Your Customers
    • Variety of scenarios. Great
    • stories. News Gold Mine!
  • 21. Being Attractive To Journalists
  • 22. How…?
  • 23. The Interview
  • 24. QUICK TIP
    • Can you clearly explain what you do? Elevator pitch
  • 25. QUICK TIP
    • Often times journalists come to associations and chambers for leads in who to speak to.
  • 26. Follow up
  • 27. HIRING PUBLIC RELATIONS
  • 28. Outsourcing PR
  • 29. Guaranteed Media Placement
  • 30. Press Releases Shift Communications “Social Media Release” (Google it to download it)
  • 31. Thank you! Ramon Ray Editor, Technology Evangelist & FOE Smallbiztechnology.com

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