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Cavazza Iab Chile 2008

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Fred Cavazza en el seminario IAB Chile 2008

Fred Cavazza en el seminario IAB Chile 2008

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  • 1. FredCavazza.net
  • 2. About me • Frederic CAVAZZA • 35 • Paris • 10+ in web business • Independent consultant FredCavazza.net
  • 3. Did you say ‘social’? FredCavazza.net
  • 4. Everybody as something to say You cannot hide anymore FredCavazza.net
  • 5. Meet the long LONG tail People is the medium FredCavazza.net
  • 6. Social media landscape Publication platforms Sharing MOG platforms Social Virtual media Social Worlds Networks Micro- Lifecast publication Facebook is just one of them FredCavazza.net
  • 7. About Social Networks FredCavazza.net
  • 8. Key characteristics of Social Networks • Profiles • Friends • Groups Every service can be socialized FredCavazza.net
  • 9. Social Networks Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel keeps turning FredCavazza.net
  • 10. Brands and Social Networks Every brand can play in the social field FredCavazza.net
  • 11. Social Networks issues • Behavioral targeting • Profitability • Commoditization It’s hard to find the sweet spot FredCavazza.net
  • 12. Trend #1: Interoperability Data Portability Data Availability Open Social Facebook Connect Google Friend Connect Privacy is the real issue FredCavazza.net
  • 13. Trend #2: Niche Social Networks Small is the new Big FredCavazza.net
  • 14. Trend #3: Mobile Toward interoperable niche mobile social networks? FredCavazza.net
  • 15. About Virtual Worlds FredCavazza.net
  • 16. Key characteristics of Virtual Worlds • Avatars • Virtual Places • Virtual Currency Every service can be virtualized FredCavazza.net
  • 17. Virtual Worlds Hype Cycle Visibility Technology Peak of Trough of Slope of Plateau of Time Trigger Inflated Disillusionment Enlightenment Productivity Expectations The wheel always keeps turning FredCavazza.net
  • 18. Brands and Virtual Worlds Every brand can play in the virtual field FredCavazza.net
  • 19. Virtual Worlds issues • Scalability • Audience fragmentation • Interoperability Virtual Worlds need a technical revolution FredCavazza.net
  • 20. Trend #1: Sophistication Update (strongly) needed FredCavazza.net
  • 21. Trend #2: Mobilization Update (strongly) needed FredCavazza.net
  • 22. Trend #3: Sociabilisation + = + = Toward virtual social platforms FredCavazza.net
  • 23. Trend #4: Googlization The first step to a 3D Web FredCavazza.net
  • 24. What will be the next big thing? FredCavazza.net
  • 25. Sex is the next big thing What else? FredCavazza.net
  • 26. What will be the 2 nd next big thing? FredCavazza.net
  • 27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving FredCavazza.net
  • 28. I play, you play, they play 5 10 15 20 30 40+ Each segment can be targeted FredCavazza.net
  • 29. If you don’t find a game for you, then build one UGG has a huge potential FredCavazza.net
  • 30. I pay, you pay, they charge Game is serious business FredCavazza.net
  • 31. What you have to remember FredCavazza.net
  • 32. Content is commodity You have to provide more than content FredCavazza.net
  • 33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged FredCavazza.net
  • 34. If you don’t engage, they won’t respond There are many ways to engage FredCavazza.net
  • 35. Questions? • To contact me: – fredcavazza@gmail.com – fredcavazza@yahoo.fr – fredcavazza@hotmail.com – Skype:FredCavazza – www.FredCavazza.net – www.MediasSociaux.com – www.VirtualWorldsNews.fr – www.RichCommerce.fr – www.InterfacesRiches.fr – www.SimpleWeb.fr – www.Entreprise20.fr – Twitter.com/fredcavazza – FriendFeed.com/fredcavazza – Plurk.com/fredcavazza – del.icio.us/fredcavazza – Seesmic.com/fredcavazza – Ziki.com/fredcavazza – ClaimID.com/fredcavazza – www.slideshare.net/fredcavazza – www.linkedin.com/in/fredcavazza – www.xing.com/profile/Frederic_CAVAZZA – www.facebook.com/profile.php?id=500200859 – www.orkut.com/Profile.aspx?uid=9052674536295331899 – mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA – SURL:Fred Cardozo FredCavazza.net