Fred Cavazza en el seminario IAB Chile 2008

1. FredCavazza.net

2. About me
• Frederic CAVAZZA
• 35
• Paris
• 10+ in web business
• Independent consultant
FredCavazza.net

3. Did you say ‘social’?
FredCavazza.net

4. Everybody as something to say
You cannot hide anymore
FredCavazza.net

5. Meet the long LONG tail
People is the medium
FredCavazza.net

6. Social media landscape
Publication
platforms
Sharing
MOG
platforms
Social
Virtual media Social
Worlds Networks
Micro-
Lifecast
publication
Facebook is just one of them
FredCavazza.net

7. About Social
Networks
FredCavazza.net

8. Key characteristics of Social Networks
• Profiles
• Friends
• Groups
Every service can be socialized
FredCavazza.net

9. Social Networks Hype Cycle
Visibility
Technology Peak of Trough of Slope of Plateau of
Time
Trigger Inflated Disillusionment Enlightenment Productivity
Expectations
The wheel keeps turning
FredCavazza.net

10. Brands and Social Networks
Every brand can play in the social field
FredCavazza.net

11. Social Networks issues
• Behavioral targeting
• Profitability
• Commoditization
It’s hard to find the sweet spot
FredCavazza.net

12. Trend #1: Interoperability
Data Portability Data Availability Open Social Facebook Connect Google Friend Connect
Privacy is the real issue
FredCavazza.net

13. Trend #2: Niche Social Networks
Small is the new Big
FredCavazza.net

14. Trend #3: Mobile
Toward interoperable niche mobile social networks?
FredCavazza.net

15. About Virtual Worlds
FredCavazza.net

16. Key characteristics of Virtual Worlds
• Avatars
• Virtual Places
• Virtual Currency
Every service can be virtualized
FredCavazza.net

17. Virtual Worlds Hype Cycle
Visibility
Technology Peak of Trough of Slope of Plateau of
Time
Trigger Inflated Disillusionment Enlightenment Productivity
Expectations
The wheel always keeps turning
FredCavazza.net

18. Brands and Virtual Worlds
Every brand can play in the virtual field
FredCavazza.net

19. Virtual Worlds issues
• Scalability
• Audience fragmentation
• Interoperability
Virtual Worlds need a technical revolution
FredCavazza.net

20. Trend #1: Sophistication
Update (strongly) needed
FredCavazza.net

21. Trend #2: Mobilization
Update (strongly) needed
FredCavazza.net

22. Trend #3: Sociabilisation
+ =
+ =
Toward virtual social platforms
FredCavazza.net

23. Trend #4: Googlization
The first step to a 3D Web
FredCavazza.net

24. What will be the
next big thing?
FredCavazza.net

25. Sex is the next big thing
What else?
FredCavazza.net

26. What will be the
2 nd
next big thing?
FredCavazza.net

27. Game is the next big thing
Social Music = $
Social Videos = $$
Social Apps = $$$
Social Games = $$$$
Social levers are evolving
FredCavazza.net

28. I play, you play, they play
5 10 15 20 30 40+
Each segment can be targeted
FredCavazza.net

29. If you don’t find a game for you, then build one
UGG has a huge potential
FredCavazza.net

30. I pay, you pay, they charge
Game is serious business
FredCavazza.net

31. What you have to
remember
FredCavazza.net

32. Content is commodity
You have to provide more than content
FredCavazza.net

33. Every thing is free
« The sun shines for
everybody, but you can
stile rent umbrellas »
Even a free service can be charged
FredCavazza.net

34. If you don’t engage, they won’t respond
There are many ways to engage
FredCavazza.net

35. Questions?
• To contact me:
– fredcavazza@gmail.com
– fredcavazza@yahoo.fr
– fredcavazza@hotmail.com
– Skype:FredCavazza
– www.FredCavazza.net
– www.MediasSociaux.com
– www.VirtualWorldsNews.fr
– www.RichCommerce.fr
– www.InterfacesRiches.fr
– www.SimpleWeb.fr
– www.Entreprise20.fr
– Twitter.com/fredcavazza
– FriendFeed.com/fredcavazza
– Plurk.com/fredcavazza
– del.icio.us/fredcavazza
– Seesmic.com/fredcavazza
– Ziki.com/fredcavazza
– ClaimID.com/fredcavazza
– www.slideshare.net/fredcavazza
– www.linkedin.com/in/fredcavazza
– www.xing.com/profile/Frederic_CAVAZZA
– www.facebook.com/profile.php?id=500200859
– www.orkut.com/Profile.aspx?uid=9052674536295331899
– mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA
– SURL:Fred Cardozo FredCavazza.net