There is arguable no better way to generate leads and new business that by using ezine advertising. Amazingly, ezine advertising is one of the least developed online advertising tools on the internet today. An ezine is an online newsletter that sells advertising space just like a print magazine would. The beauty of ezine advertising is that you contact the audience directly without having to build your own lists.

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Why Solo Ads Are An Effective Method Of Email
Advertising
T here is arguable no bet t er way t o generat e leads and new business t hat by using ezine
advert ising. Amazingly, ezine advert ising is one of t he least developed online advert ising t ools on
t he int ernet t oday. An ezine is an online newslet t er t hat sells advert ising space just like a print
magazine would. T he beaut y of ezine advert ising is t hat you cont act t he audience direct ly wit hout
having t o build your own list s.
An ezine solo ad or “solo ad” is a st andalone email t hat ezine administ rat ors send t o t heir
subscribe base. T hese solo ads are t he most ef f ect ive met hod of get t ing your message in f ront
of new subscribers wit hout any dist ract ions.
Here’s how solo ads work…
If you have a websit e, or a business, or a phone number t hat you can use solo ads t o promot e
your business, your product , or yourself . Solo ads are st andalone advert isement s, meaning your
message goes out alone wit hout any ot hers at t ached. To purchase solo ads you need t o cont act
online newslet t ers (ezines) and ask what t hey charge f or a st andalone solo ad.
Benef its that come f rom using solo ads…
When compared wit h ot her online advert ising met hods, ezine solo ads are a very cost ef f ect ive
met hod of reaching a lot of people. A f urt her benef it is your abilit y as t he advert iser t o f ind ezines
t hat are t arget ed t o your specif ic niche. When using t his f orm of advert ising you are in ef f ect
“borrowing” t he ezines list of subscribers by get t ing your message direct ly t o t heir inboxes.
How to get the most f rom a solo ad campaign…
You will get t he most result s f rom your advert ising campaigns if you successf ully t arget a list of
subscribers t hat are direct ly relat ed t o what you are selling. If your list t arget ing does not mat ch
what you are selling t hen you are not using your advert ising dollars ef f ect ively and your campaign
result s will not be cost ef f ect ive.
When you have your solo ad sent make sure you are providing value t o t he recipient s. If you
provide good cont ent or value t o t he person receiving your emails t hey will be more likely t o
provide you wit h t heir cont act inf ormat ion (lead generat ion) or purchasing your product s (direct
sales).
It is also import ant t o t rack your result s by monit oring how many clicks, leads, or sales each of
your solo ad campaigns are generat ing. T his will help you monit or your result s and bet t er choose
f ollow up campaigns and t arget ing.
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About The Author: Syed ali
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