2. Mobile Market Trends and US
There was a time when mobile users across the globe
were only aware of Symbian OS, but with the
advancements in technology, all major mobile platforms
like Symbian, BlackBerry and Windows Mobile lost their
market share to Android and iOS.
With these OS’, OEMs like Samsung, Apple and HTC
gained mass popularity amongst the competitors.
US has been one of the most popular smartphone
markets and the smartphone war has been most rampant
in this part of the world.
3. Key Highlights
This presentation is an overview of mobile trends in
the US market.
It highlights:
• OS Market Share
• Top Mobile OEMs & Smartphone Platforms
• Multimedia market distribution with main focus on
US
• Mobile Content usage
• Conclusion
4. OS Market Share
Android rules the US Market leaving iOS behind and eating RIM’s market share
• Despite the launch of BB7
handsets like Bold 9930 & Torch
9810, the market share for RIM
has fallen.
• Windows Mobile 7 is yet to
establish itself in the US
market.
• Looking at 2011 mobile trends,
Android is expected to make a
stronger foothold in US mobile
market in the near future.
5. Top Mobile OEMs & Smartphone Platforms
Share (%) of Mobile Subscribers
Aug-11 Nov-11 Point Change
Total Mobile Subscribers 100% 100% N/A
Samsung 25.3% 25.6% 0.3
LG 21.0% 20.5% -0.5
Motorola 14.0% 13.7% -0.3
Apple 9.8% 11.2% 1.4
RIM 7.1% 6.5% -0.6
Share (%) of OS Subscribers
Aug-11 Nov-11 Point Change
Total Mobile Subscribers 100% 100% N/A
Google 43.8% 46.9% 3.1
Apple 27.3% 28.7% 1.4
RIM 19.7% 16.6% 1.4
Microsoft 5.7% 5.2% -0.5
Symbian 1.8% 1.5% -0.3
It is expected that by 2015, 50% of the mobile subscribers will be using Android
phones manufactured by Samsung making both Android & Samsung top choice for US
mobile market. Source: comScore MobiLens
6. Reasons for Mobile Multimedia Growth in US: It is ahead of other countries in areas such
as operator LTE launches and US is the starting point for all the innovations for this sort of
business. Total revenue form America in terms of mobile multimedia market is expected to
be around US$ 20 Billion by the year 2015.
Source: IE Market Research Corporation
7. Mobile Content Usage
Share (%) of Mobile Subscribers
Total Mobile Subscribers 100% 100% N/A
Sent text message to another phone 70.5% 72.6% 2.1
Used downloaded apps 41.6% 44.9% 3.3
Used browser 42.1% 44.4% 2.3
Accessed social networking site or 30.9% 33.0% 2.1
blog
Played Games 28.5% 29.7% 1.2
Listened to music on mobile phone 20.7% 21.7% 1.0
Looking at the current trend, in-app purchase will account for almost 65% of the total
smartphone apps market revenue by 2015 from 40% in 2011 and paid mobile music is
expected to generate around $16 billion by that time
Source: comScore MobiLens
8. Conclusion
There are many other operating systems, also competing, like
some open source OS’ especially Boot 2 Gecko, Tizen, Meltemi, a
Cloud based Aliyun OS and Windows 8 that are yet to leave an
imprint in the mobility world.
However, for now it is safe to say that:
• Android is going to rule the US market
• Samsung will top the charts with its Android devices
• Market Revenue for smartphone apps will increase because of
in-app purchases
• By 2015 mobile multimedia market for US is expected to cross
US$ 20 billion
• Mobile music will account for almost US$ 20 billion US by
2015
