1. ADP Digital Advertising Driving Results Presented On: February17, 2009

2. ADP Digital Advertising

4. Virtual test drive

5. Searching vehicle inventory

6. Offer-driven

7. Trade-in value

8. Specific make/model search

9. Special financingDisplay Advertising: Flash Banner Ads

10. Campaign Examples at www.FordDigital.com

11. ADP AdVantage - Ad Builder

12. ADP AdVantage - Asset Manager

13. ADP Ad Network

14. DoubleClick Reporting

16. Impression Share

17. Clicks

18. Click through rate (CTR)

19. Cost per click (CPC)

21. Search Placement / Keyword Report

22. Google Audio

23. Google Audio Reporting

25. Phone Calls

26. Web Leads

27. Conversion Rate

28. Cost Per Lead

29. Bounce Rate

30. Website Pathing

31. Time Spent on Site

33. Organic to Paid Keywords Report

34. Search Engine Optimization Rankings

35. Global Omniture Suite Search Terms

36. Omniture Global Report Suite Compare Sites

38. Visitor Length

39. Demographics

40. Competitor Keywords

41. Advertising Opportunities

42. Upstream traffic

44. HitWise CompetitiveAnalysis: Search Terms

45. Compete – Unique Visitors

46. Google AdPlanner and Trends

47. Search Analytics - Keyword Discovery

48. Communicating Reports – VMAR and Analysts Roles & Responsibilities: PLAN EXECUTE MEASURE/REPORT This equates to: Evaluate dealership current marketing and advertising activities Develop annual, quarterly and monthly advertising calendars Work with dealer on budget development and spend Execute marketing campaigns Report and assess results to improve dealer ROI Benchmark results and recommend best practices Coordinate campaigns

49. ADP Integrated Marketing

50. Dealer Dashboard – Tying it all together

51. Dealer Dashboard – Tying it all together

52. Dealer Dashboard – Tying it all together

53. Dealer Dashboard – Tying it all together

54. Dealer Dashboard – Tying it all together

55. Integrating campaigns across tier I - III

56. Integrating Campaigns - Next Steps? Access to assets Advanced notification of new campaigns Sharing of data Incentive Feeds Conference call and meeting schedule