As you are aware, thousands of people are killed, maimed or disabled on Indian roads every month. Unsafe driving habits and lack of proper knowledge about driving are the main reasons that lead to horrendous consequences for individuals, families and society too. Building and sustaining a safe and defensive culture has today become a crying need in a country where the vehicle population is growing exponentially on highways, city and rural roads. In this context, it becomes very important to build a safe and defensive driving culture that clearly recognizes that “Driving is not a Right, but a Privilege”. As makers of Corporate, Safety, Training and Motivational films, we feel that making an interesting, comprehensive and user friendly audio visual and then making sure that it reaches and is seen by as many drivers as possible will be an important step in building this safety culture – A culture in which you as a leading Organisation of this country also has an important stake in. We propose to embark on the project of making this audio visual, which we are sure will be a successful step in the direction of developing a safe driving culture in our country. We are in the advanced stage of getting Western India Automobile Association (WIAA) associated with the project as a technical consultant and to approve the contents of the Audio Visual. WIAA will also assist us to get the AV approved by the RTO / Traffic Authorities. As an important player in the Indian Industry, we invite you to be a part of this project as a sponsor, which besides fulfilling a strong social objective will also give you enormous dividends in terms of Corporate Branding and fulfillment of your CSR objectives. We have also attached our presentation ( Without sample Videos ) for your perusal. You could also log on to www.thinkingcap.in/portfolio.htmlto see some of our work done for some corporate. We are looking forward to your positive response, so that we can have the privilege of meeting you, for detailed discussions to take the matter further

1. A Presentation by
on
AN AUDIO VISUAL
ON
SAFE & DEFENSIVE DRIVING
Building a Safety Culture
Making Lives Secure

2. •Segment I – Profile of Thinking Cap Media Company
•Segment II – Proposal on Safe & Defensive Driving AV

4. We specialize in the making of -
Films like :
•Safety & Security Films
• Corporate Films
• Product Films
•HR & Motivational Films
• Training & Induction Films
 Promos for Products, Music Albums, Fashion Shows, Events etc.
 Multimedia & Flash Presentations
 3D Animations
 Virtual Walkthroughs & Tours
 Website Design & Development
 Corporate Communications & Brand Solutions
 Innovative Show Reels & Port Folios
 Events & Promotions
 Mobile Video Advertising

5. We are the Preferred Choice of our Valued Corporate Clients
because:
Of our Innovative Conceptual Skills, Creative Ideation,
Strong Domain Competence and Execution Capabilities in
Delivering end-to-end Media Solutions.
 We provide clients with media solutions that are
customized for their needs – giving them maximum impact
and great retention value.
 Our Services and Products are completely clued on to
the needs of today’s changing trends & market.
 Of our Clarity of Approach, High Quality of our
Deliverables and Strict Adherence to Timelines and
Deadlines

6. Mahindra Finance Ltd. ACC Concrete Ltd.
 Shell India Markets Pvt. Ltd. Johnson Mathey
Asian Paints Ltd.  Western Consolidated
 British Gas & Exploration (India)  Financial Technologies Ltd.
 Eureka Forbes Ltd. Spareage Ltd.
 Asahi Glass Ltd.  Birla Sun Life Insurance
 Dow Chemicals Ltd.  TATA AIG Insurance
Technimont-ICB  Hercules Hoists Ltd. (Bajaj Group)
 RPG Cables Ltd.  Fleet Management Shipping
 KEC International  ISF Shipping
 RPG Life Sciences Ltd.  Watson Pharma Pvt. Ltd.
 Petron Group Narsi Interiors
Wockhardt Hospitals Schindler India Pvt. Ltd.
Sulzer Pumps India Ltd. and many more…

7. We are fully equipped to provide End-To-End Film Production
Services that include:
Strong Conceptualization and Creative Ideation.
 Vibrant and Powerful Scripting.
Direction of Films.
Shooting of films with High end Digital Cameras
(HD) to give best quality and resolution.
Complete Post Production and Packaging
Facilities which include a Full Fledged Editing
Studio with latest equipments.

8. Thinking Cap Media Company has a team of experienced and
skilled film professionals that include:
 Creative Script Writers
 Directors
Cinematographers
 Graphic Animators
 Editors & Post Production Professionals

9. Thinking Cap Media Company has considerable experience in the
making of Safety & Security Films like:
Visitors Safety Films Office Safety Films
 Drivers Safety Films  Plant Safety Induction Films
We are well conversant with general Safety and Security Concepts

12. Why is It important to make an film on Safe &
Defensive Driving
Lakhs of people are killed, maimed or disabled on Indian
roads every year - more than wars and natural calamities
put together. Unsafe driving habits and lack of knowledge
about driving are the main reasons that leads to horrendous
consequences for individuals, families and society.
Therefore, building and sustaining a safe and defensive
driving culture has today become a crying need in a
country, where the vehicle population is growing
exponentially on highways, city and rural roads. For this, it
is important to build a culture that clearly recognizes that,
Driving is not a Right, but a Privilege

14. Objectives
Building & sustaining a safe & defensive driving culture in India by:
 Educating people on every aspect of safe &
defensive driving
 Stressing the importance of safe driving culture
on the quality of life (mental & physical health)
 Providing a primer for drivers to pass driving test both in India
and abroad and to reinforce safe driving habits
 To make people aware of the social & economic costs of not
following this culture

15. Technical Support & Guidance
Thinking Cap Media will produce this film in association with Western India
Automobile Association - a well known, expert body that promotes
excellence in motoring services in India.
Copy of the letter from WIAA

16. Technical Support & Guidance
And with the technical support of National Safety Council. (Letter of NSC to
follow.)
1. With Support and guidance from The Traffic Department of Mumbai and
Navi Mumbai.
2. With Eminent Personalities giving messages on the importance of safe
driving.

17. An Important Step
Towards Building A Safe &Defensive Driving Culture
By making a high quality Audio Visual on safe and defensive driving that is:
1. Interesting, comprehensive and user friendly.
2. Innovative in design, format and content to hold viewer interest.
3. Indian in content, context, language/s and diction.
4. Innovatively marketed and distributed to get wide reach and impact.
5. Case studies using role play and animation will also be used to drive the
message for clearer understanding and to hold viewer interest.

18. An Important Step
Towards Building A Safe &Defensive Driving Culture
The Audio Visual :
1. Will be shot on High Definition (HD) Camera to give high
quality resolution.
2. Will include innovative use of High end 3d animation for
graphical representation
3. Will be supported by Professional artistes & skilled
technicians.
4. Will have strong emotional content along with technical
veracity.

20. Defensive & Safe Driving in India
Suggested Segments
A. General Safety Rules of Driving
• Knowing your vehicle
• Checks to be made before starting your Vehicle
• Complete Knowledge of Traffic & Road Signals
• General rules of driving & Benefits of Safe Driving
B. Driving in City Traffic
• How to maintain lane discipline
• Consequences of Rash Driving, Road Rage etc.
• Driving at Night Time
C. Driving on High ways
• Special Aspects of Highway Driving
• How to maintain lane discipline
• Driving at nights

21. Defensive & Safe Driving in India
Suggested Segments
D. Driving Rules for Heavy Vehicles
 Special Aspects of driving of Heavy Vehicles and Tankers.
 Long Haul Journey Management
Safety and Fatigue aspects

23. Method of Presentation
The different sections of the video can be presented in different ways to
sustain viewer interest like:
 General rules and regulations can be presented
by an male anchor of the executive or expert
type
 Trucks & Tankers section can be presented by a
local truck driver
 City driving section can be presented by a smart
female anchor
Smart young man for highway driving section

24. Format of Presentation
The video will be in an user friendly format that can have the following
features:
 Topic / segment wise segregation with
facility to independently access each
segment through a user friendly way
 Play & Pause facility to facilitate training and
learning both by individual user and trainer
 Will use Indian content and role play that is
easily identifiable by the Indian viewers

26. Marketing & Distribution
Target: Selling of 1 lac CDs across India through:
• Fuel/Lube product Companies
1. As a promotional tool at their retail outlets
along with their products
2. To educate their truck and tanker drivers about the
importance of safe driving and how it can benefit them,
their families and society too

27. Marketing & Distribution
Target: Selling of 1 lac CDs across India through:
• Automobile manufacturers like Maruti, Hyundai, Tata Motors, Mahindra, etc. as
a part of the tool kit along with the new vehicle

28. Marketing & Distribution
Target: Selling of 1 lac CDs across India through:
• Driving Training Institutes.
This AV can be part of the kit for learners while joining the training institute
thereby helping them prepare for the driving test and also function as a
refresher.

29. Marketing & Distribution
Target: Selling of 1 lac CDs across India through:
• Safety Councils and Associations.
This AV will be distributed by WIAA and National Safety Council to its
members. We are also talking to various other automobile associations across
the country for distribution.

30. Marketing & Distribution
Target: Selling of 1 lac CDs across India through:
• Sales Promotion and Publicity through innovative Road Shows, Attractive
Promotional Stalls / Kiosks at Petrol Pumps in Cities and Highways, Dhabas
etc.

32. Benefit to (Sponsor/s)
• As a wonderful vehicle for Corporate Branding
1. The CD can be given out with each vendor or product of
Sponsor. The CD will have sponsor’s ads in each section.
2. In video Branding opportunities.
3. The CDwillbe given out as part of the Tool Kitwithevery vehicle
sold by various car dealers.
4. The CD can be given out while buying spares of Vehicles
Contd.

33. Benefit to(Sponsor/s)
• As a wonderful vehicle for Corporate Branding
5. The CD can be a vehicle to promote a
safe & defensive driving culture, preventing accidents – Helping
people to improve, protecting them and changing mindsets –
6. Jacket of the CD will carry the name of the sponsor
Contd.

34. Benefit to(Sponsor/s)
• As a CSR Initiative
1. It fulfills a social objective of making people responsible
on the roads – A culture that prevents accidents and
protects lives and property
2. Branding of the CSR initiative itself can be done in the CD

35. Thank You