Copyright 2010 SMITH-TRG, All rights reserved.




                                                    iPopped
           ...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG

                                                   contents
Copyright 2010 SMITH-TRG, All rights reserved.




...
SMITH-TRG


                                                                          WHO WE ARE begins
                  ...
SMITH-TRG

                                                 OUR value view. . .
Copyright 2010 SMITH-TRG, All rights reser...
SMITH-TRG

                                                 WHAT we believe. . .
Copyright 2010 SMITH-TRG, All rights rese...
SMITH-TRG

                                                 WHAT we have done. . .
                                       ...
SMITH-TRG

                                                 plus . . .
                                                   ...
SMITH-TRG

                                                   OUR value-creation PRACTICE
                                ...
Copyright 2010 SMITH-TRG, All rights reserved.
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SMITH-TRG




                                                 Catalyst        iPad/Tablets & iPhone/Smartphones
Copyright...
SMITH-TRG




                                                 Change                        Steve Jobs
Copyright 2010 SMI...
SMITH-TRG

                                                        APPLE - FANATI C I S M
Copyright 2010 SMITH-TRG, All ri...
SMITH-TRG




                                                                  Apple Products & Services
Copyright 2010 S...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG




                                                            Apple
Copyright 2010 SMITH-TRG, All rights reser...
SMITH-TRG


                                                                                   Content creators
         ...
SMITH-TRG




                                                  Value Chain
Copyright 2010 SMITH-TRG, All rights reserved....
SMITH-TRG



                                                                                Samsung Electronics plans
   ...
SMITH-TRG




                                                    Amazon,                      Price war puts Kindle from
...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG


                                                                                Dell considers going private.
...
SMITH-TRG


                                                                                Sprint’s new EVO smartphone
  ...
SMITH-TRG




                                                                                  AOL acquired StudioNow
Cop...
SMITH-TRG




                                                      Apple Spawns New Enterprises
Copyright 2010 SMITH-TRG,...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG




                                                  It’s All About Competitive Advantage
Copyright 2010 SMITH-...
SMITH-TRG




                                                   Opportunity to Gain & Retain Share
Copyright 2010 SMITH-T...
SMITH-TRG




                                                   Opportunity to Optimize Operations
Copyright 2010 SMITH-T...
SMITH-TRG




                                                 Opportunity to Monetize Intellectual Property
Copyright 201...
SMITH-TRG




                                                     Opportunity to Spin-off Ventures
Copyright 2010 SMITH-T...
SMITH-TRG




                                                 Opportunity to Create Sustainable Value
Copyright 2010 SMIT...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG
                                                                                            www.SMITH-TRG.com


...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG




                                                           Adoption Delay Diminishes
                       ...
SMITH-TRG

                                                 OUR digital-media VISION
Copyright 2010 SMITH-TRG, All rights ...
Copyright 2010 SMITH-TRG, All rights reserved.
                                                                           ...
SMITH-TRG
                                                                      BUSINESS ADVISORS.
                       ...
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iPopped, The Paradigm Shift Driving Business Model Innovation by Richard D Smith, SMITH-TRG, media thought leader

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SMITH-TRG\'s Richard D. Smith, digital media visionary and innovative value creation thought leader addresses today\'s need for business model innovation.

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iPopped, The Paradigm Shift Driving Business Model Innovation by Richard D Smith, SMITH-TRG, media thought leader

  1. 1. Copyright 2010 SMITH-TRG, All rights reserved. iPopped THE PARADIGM SHIFT DRIVING BUSINESS MODEL INNOVATION SMITH-TRG
  2. 2. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Paradigm Shift - a revolution, a transformation, a sort of metamorphosis. The Paradigm Shift – Driving Business Model Innovation
  3. 3. SMITH-TRG contents Copyright 2010 SMITH-TRG, All rights reserved.  introduction  CATALYST & CHANGE AGENT  BUSINESS MODEL INNOVATION NEED  WHY NOW . . .? The Paradigm Shift – Driving Business Model Innovation
  4. 4. SMITH-TRG WHO WE ARE begins with WHO WE WERE. Copyright 2010 SMITH-TRG, All rights reserved. A value creation consulting and digital-media venture development firm. Launched second venture as technology sector imploded, drastically changing the playing field. Many packed it in. Others didn‟t have the vision, passion or „Attention Economy‟ experience. We did. And, we embraced it. Our consulting, IT/telecom & digital-media roots uniquely enable us to assist company and media industry/sector/segment CXO‟s develop and execute business value creation strategies. Richard D. Smith, CEO As you can tell, our past has a great deal to do RDSmith@SMITH-TRG.com with our present. As well as our - your future.
  5. 5. SMITH-TRG OUR value view. . . Copyright 2010 SMITH-TRG, All rights reserved. "Achieving consistently superior value growth is the single accomplishment that most clearly distinguishes great companies from all others. It is the hallmark of exceptional leaders. In our experience, a focus on value is our key to helping clients‟ achieve superior performance, and it therefore forms the basis of everything we do.” - Richard D. Smith, SMITH-TRG The Paradigm Shift – Driving Business Model Innovation
  6. 6. SMITH-TRG WHAT we believe. . . Copyright 2010 SMITH-TRG, All rights reserved. “To create greater business value – One does not have to be first to create, just first to innovatively perfect what has been created.” The Paradigm Shift – Driving Business Model Innovation
  7. 7. SMITH-TRG WHAT we have done. . . examples . . . Advised 4 global consumer electronics innovation leaders on – Copyright 2010 SMITH-TRG, All rights reserved.  strategy  product portfolio(s) & pipeline  high-impact & high-value B2B deals  M&A  retail store transformation & expansion  emerging smartphone & multi-touch screen markets  new wireless application platforms & related services Developed X-Otica a digital-media enabled retail store of the future – basis for world‟s most successful (revenue per square foot) retail chain The Paradigm Shift – Driving Business Model Innovation
  8. 8. SMITH-TRG plus . . . Advised wireless carrier, IT, consumer product, media Advised 4 global consumer electronics & entertainment, hospitality, – innovation leaders on automotive, advertising, Copyright 2010 SMITH-TRG, All rights reserved. and marketing companies on digital-media  strategy Assisted mall operators and retail chains ROI optimize  product portfolio(s) & pipeline place based „Digital Out-of-Home‟ networks  high-impact & high-value B2B deals Authored book, AD-MIRED, „Media‟s Power to Create  M&A Value‟, 2006 Business  retail store transformation & expansion Advised Seoul Korea on „Digital-Media City‟ (DMC),  emerging smartphone future multi-billion dollar city of the & multi-touch screen markets Foundedwireless Media (AIM2)platforms & related  new Audient application a audience interactive mobile-marketing, „Advertainment‟ content, and services wireless advertising venture Developed X-Otica a digital-media enabled retail store of the future – video-messaging, Founded Saint CRISPIN a global basis for world’s most successful (revenue per square foot) (precursor to „video-mail‟) venture, sold to F-500 retail chain The Paradigm Shift – Driving Business Model Innovation
  9. 9. SMITH-TRG OUR value-creation PRACTICE Enterprise leaders across industries and lines-of-business (regardless Copyright 2010 SMITH-TRG, All rights reserved. of size) are known for being many things. Patient is not one of them. Consequently, they want someone who understands creating strategic business value, they desire „trusted-business advice‟ and cost effective iPad/iPhone/Apps competitive advantage solutions, and they want and desire them today! Fortunately, with over two decades of performance improvement and value creation consulting, global IT/telecommunications, wireless, and digital-media industry experience, SMITH-TRG excels, not just at developing executable strategies specifically for the client, but developing them quickly. The Paradigm Shift – Driving Business Model Innovation
  10. 10. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Paradigm Shift Catalyst - impacts both personal and business environments. Change Agent - drives paradigm shift. The Paradigm Shift – Driving Business Model Innovation
  11. 11. SMITH-TRG Catalyst iPad/Tablets & iPhone/Smartphones Copyright 2010 SMITH-TRG, All rights reserved. The Paradigm Shift – Driving Business Model Innovation
  12. 12. SMITH-TRG Change Steve Jobs Copyright 2010 SMITH-TRG, All rights reserved. Agent The Paradigm Shift – Driving Business Model Innovation
  13. 13. SMITH-TRG APPLE - FANATI C I S M Copyright 2010 SMITH-TRG, All rights reserved. “I think fanaticism is underrated. I‟m a fanatic about the engineering groups. Steve (Jobs) is a fanatic about the user experience and the design.” - Bill Gates, Microsoft Advice for entrepreneurs, enterprise game changers The Paradigm Shift – Driving Business Model Innovation
  14. 14. SMITH-TRG Apple Products & Services Copyright 2010 SMITH-TRG, All rights reserved. enabling Individual & Enterprise performance 3 million iPad‟s Sold in 1st 90 days The Paradigm Shift – Driving Business Model Innovation
  15. 15. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Apple Value 6/18/10 Shares: $274 Market Cap: $249.4B The Paradigm Shift – Driving Business Model Innovation
  16. 16. SMITH-TRG Apple Copyright 2010 SMITH-TRG, All rights reserved. Systematically tilts wireless Value Strategy playing field to their advantage. “Apple extracts more and Apple designed iPad chip, dubbed more of the value, while A4, marks strategy shift first carriers get more and signaled by 2008 purchase more of the costs.” of start-up P. A. Semi. - Craig Moffett, Senior Analyst Berstein Research The Paradigm Shift – Driving Business Model Innovation
  17. 17. SMITH-TRG  Content creators  Media companies Apple‟s  Aggregators (network) Copyright 2010 SMITH-TRG, All rights reserved.  Aggregators (broadcast) IMPACT  Back-office Apps  Network service providers Accelerated media sector  Carriers (domestic/global) fragmentation - up & down  Infrastructure (IT/services) the value-chain . . .  Portals (music/video/books)  Devices (hardware) From media content creation  Devices (software) to distribution to end-user  Apps providers  End-user (media consumer)  End-user (business) The Paradigm Shift – Driving Business Model Innovation
  18. 18. SMITH-TRG Value Chain Copyright 2010 SMITH-TRG, All rights reserved. Players . . . Anyone, small to large, in and/or around digital- media eco-system markets The Paradigm Shift – Driving Business Model Innovation
  19. 19. SMITH-TRG Samsung Electronics plans Tablet PC in response to iPad Copyright 2010 SMITH-TRG, All rights reserved. Samsung Samsung, world’s second largest cellphone maker by shipments after Nokia. Handset market is nearly saturated – unlikely to see double digit growth from now on. The Paradigm Shift – Driving Business Model Innovation
  20. 20. SMITH-TRG Amazon, Price war puts Kindle from Copyright 2010 SMITH-TRG, All rights reserved. $259 to $189, Nook from Barnes & Noble $259 to $199. Kindle was $399 when launched in 2007. Borders bookstore recently began online sales of its Kobo e-reader for $150. The Paradigm Shift – Driving Business Model Innovation
  21. 21. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Motorola planning to funnel Motorola billions ($3B to $4B) into spin-off cellphone business. Cellphone unit has lost $5B over last 3 years, amid slumping sales, devices eclipsed by Apple, others. The Paradigm Shift – Driving Business Model Innovation
  22. 22. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG BlackBerry Apple advances with BlackBerry‟s Corporate Clients The Paradigm Shift – Driving Business Model Innovation
  23. 23. SMITH-TRG Dell considers going private. Stock has fallen 42% since 1/30/07 while H-P’s up 11% and Copyright 2010 SMITH-TRG, All rights reserved. IBM’s up 31%. Acer tops H-P Dell and is now world’s #1 notebook PC supplier. Source: Gartner, Inc. Going private “really doesn’t change anything because the fundamental disadvantages don’t go away. The competitors are still there.” - Analyst, Shaw Wu The Paradigm Shift – Driving Business Model Innovation
  24. 24. SMITH-TRG Sprint’s new EVO smartphone is first to run over 4G based on WiMax technology. Copyright 2010 SMITH-TRG, All rights reserved. Sprint Sprint 4G deployed to 33 markets. Verizon & AT&T are working on 4G using rival standard – LTE (Long Term Evolution). If WiMax suffers against the competition, Sprint customers will, too. The Paradigm Shift – Driving Business Model Innovation
  25. 25. SMITH-TRG AOL acquired StudioNow Copyright 2010 SMITH-TRG, All rights reserved. a Nashville based video AOL production firm. Paid $36.5M cash & stock. Unloading Bebo social networking site for $10M a fraction of $850M AOL paid 2 years ago. The Paradigm Shift – Driving Business Model Innovation
  26. 26. SMITH-TRG Apple Spawns New Enterprises Copyright 2010 SMITH-TRG, All rights reserved. Over 100,000 Apps Smartphone/Tablet Developers Worldwide The Paradigm Shift – Driving Business Model Innovation
  27. 27. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Business Model Innovation Need . . . The Paradigm Shift – Driving Business Model Innovation
  28. 28. SMITH-TRG It’s All About Competitive Advantage Copyright 2010 SMITH-TRG, All rights reserved. strategic iPopped positioning & tactical execution The Paradigm Shift – Driving Business Model Innovation
  29. 29. SMITH-TRG Opportunity to Gain & Retain Share Copyright 2010 SMITH-TRG, All rights reserved. regardless of enterprise size, industry, sector or line-of-business The Paradigm Shift – Driving Business Model Innovation
  30. 30. SMITH-TRG Opportunity to Optimize Operations Copyright 2010 SMITH-TRG, All rights reserved. while further reducing associated operating costs 35% to 50% The Paradigm Shift – Driving Business Model Innovation
  31. 31. SMITH-TRG Opportunity to Monetize Intellectual Property Copyright 2010 SMITH-TRG, All rights reserved. from content creation to Apps to technology to industry unique solutions The Paradigm Shift – Driving Business Model Innovation
  32. 32. SMITH-TRG Opportunity to Spin-off Ventures Copyright 2010 SMITH-TRG, All rights reserved. created and/or enabled by iPopped solutions The Paradigm Shift – Driving Business Model Innovation
  33. 33. SMITH-TRG Opportunity to Create Sustainable Value Copyright 2010 SMITH-TRG, All rights reserved. by capitalizing on iPopped at enterprise or strategic business unit levels The Paradigm Shift – Driving Business Model Innovation
  34. 34. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Why NOW . . . The Paradigm Shift – Driving Business Model Innovation
  35. 35. SMITH-TRG www.SMITH-TRG.com Opportunity to Accelerate Value Creation ‘Chasm’ The Copyright 2010 SMITH-TRG, All rights reserved.  Visionaries & Leaders have made their move. 1 2 3 4 5  Early Adopters who make the next move will have the greatest immediate opportunity to strengthen their prospects for Visionaries Early Early & Leaders Adopter strategic gain and value creation. Majority Late Majority Skeptics – 16% of 2.5% 13.5% 34% 34% total population The Paradigm Shift – Driving Business Model Innovation
  36. 36. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG If You Haven’t Already iPopped Assessed Your Enterprise You Should. The Paradigm Shift – Driving Business Model Innovation
  37. 37. SMITH-TRG Adoption Delay Diminishes ‘Chasm’ The Copyright 2010 SMITH-TRG, All rights reserved. Enterprise Competitive Upside 1 2 3 4 5 Visionaries Early Early & Leaders Adopter Majority Late Majority Skeptics – 16% of 2.5% 13.5% 34% 34% total population The Paradigm Shift – Driving Business Model Innovation
  38. 38. SMITH-TRG OUR digital-media VISION Copyright 2010 SMITH-TRG, All rights reserved. “The greatest value creation opportunity will fall to those who give the end-user consumer what they want…really, really want. And that is: an integrated, easy to use, video media experience, anytime, anywhere, and on any platform.” - Richard D. Smith, SMITH-TRG Author, AD-MIRED, 2006 book The Paradigm Shift – Driving Business Model Innovation
  39. 39. Copyright 2010 SMITH-TRG, All rights reserved. SMITH-TRG Need Assistance Assessing Your Opportunities – We Should Talk! www.SMITH-TRG.com The Paradigm Shift – Driving Business Model Innovation
  40. 40. SMITH-TRG BUSINESS ADVISORS. MEDIA THOUGHT LEADERS. VALUE CREATORS. Copyright 2010 SMITH-TRG, All rights reserved. We assist. . .  CEO‟s to create business Thank you! value  CXO Stakeholders to solve business performance problems  Innovators to develop more successful „customer-centric‟ propositions  Business Developers to maximize return on their www.SMITH-TRG.com investments

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