1. March 2011: Aegis Media Canada finalizes
its executive restructuring, with several
Aegis Group – London
Global employees: 11,600 Revenue by region (%): The Americas (20); Europe, the Middle East, Africa (59); Asia-Pacific (21)
Aegis Media Canada
Agency Family Tree 2011
Most of the major marketing communications services firms are owned by one of the multinational holding companies that
dominate the industry. Marketing’s 14th annual guide to agency conglomerates in Canada helps you keep it all straight
Havas – Suresnes, France
Global employees: 14,400 Revenue by region (%): Europe (53); North America (33); Rest of World (14)
senior-level appointments announced.
Annette Warring, formerly COO of Vizeum
Canada, is now COO of Aegis Media Canada, Posterscope EURO RSCG ARNOLD WORLDWIDE HAVAS MEDIA
Vizeum Carat Isobar iProspect
a new position overseeing both the Carat and
Vizeum brands. Caroline Gianias is named MDC Partners – Toronto WORLDWIDE PARTNERS
EVP, trading and communication activation,
and Jennifer Clark is now VP, consumer Global employees: 6,558 Revenue by region (%): U.S. (80); Canada (16); Rest of World (4)
insight. Alastair Taylor is promoted to VP,
managing director of Carat Toronto. He was
previously with Carat U.K. Micheal Bispo is Euro Euro Sharpe Palm + Euro RSCG Arnold MPG Media
appointed VP, managing director at Vizeum RSCG 4D RSCG Life Blackmore Havas Discovery Worldwide Canada Contacts
Toronto. Sasha Grujicic was appointed SVP, Euro RSCG Canada Canada
group strategy at Aegis Media Canada earlier Crispin KBS+P 6 Degrees Bryan Mills Northstar Veritas Henderson Capital C Kenna Bruce Mau Onbrand
in the year. Porter + Canada Integrated Iradesso Research Communications Bas Design
July 2011: Aegis Group announces the sale of Bogusky Communications Partners Kohn
its market research unit, Synovate, to Paris- Canada Euro Euro RSCG
based Ipsos. The deal is finalized in October.
Omnicom Group – New York Dec. 2010: MDC buys Toronto agency Capital C which enjoyed revenues of about $20 million working for clients like PepsiCo, Scotiabank
RSCG Life
Interaction
Life Medical
Education
May 2011: Havas Worldwide opens a Euro RSCG Discovery office in Toronto,
joining existing offices in Baltimore, Chicago, Richmond, Va., and Mineola, N.Y.
KBS+P KBS+P Euro RSCG Discovery is the CRM and loyalty marketing arm of Euro RSCG
Global employees: 65,500 Revenue by region (%): U.S. (53); U.K. (9); Rest of Europe (20); Rest of World (18) Baby Robot and Sun Life. MDC also buys Kenna, a customer relationship and marketing communications company.
Toronto Montreal Worldwide. The four-person Toronto office is established to service the Canadian
Feb. 2011: MDC keeps on shopping, acquiring a 60% stake in Anomaly, a multi-discipline agency with offices in New York and London.
Tire loyalty account that Euro won last year.
June 2011: Target, which plans to open its first Canadian stores next year, hires MDC Partners to develop its overall marketing efforts
in Canada. A team of MDC agencies will handle the account including KBS+P Canada and Veritas Communications, with support from
Northstar Research Partners and Boom Marketing.
Nov. 2011: Subtej Nijjar is named president of Crispin Porter + Bogusky’s Toronto office, taking over for the departing Shelley Brown.
Accumark Boom Real
Michael Murray is promoted to VP and executive creative director, replacing Aaron Starkman who left the agency after nine years.
RED URBAN OMG BBDO TBWA DDB DAS
WORLDWIDE WORLDWIDE Worldwide Worldwide Worldwide (DIVERSIFIED AGENCY SERVICES)
TBWACANADA
Red Urban
Toronto Interpublic Group of Companies – New York
Novus OMD PHD Canada Interbrand DDB Group
Canada Canada Canada Canada STAR MARKETING PORTER NOVELLI KETCHUM THE FLEISHMAN Marketstar Integrated CDM
SERVICES GROUP INTERNATIONAL PUBLIC RADIATE HILLARD GROUP Merchandising GROUP
Global employees: 41,800 Revenue by region (%): U.S. (56.8); U.K. (7.2); Continental Europe (13.2); Asia-Pacific (9.8); Latin America (5.9); Other (7.1)
Touché! BBDO RELATIONS GROUP Systems
PHD Canada WORLDWIDE
Highway
Entertainment
Juniper BBDO
Park Windsor TBWA Tam Tam Marketstar IMS CDM
Canada Canada Montreal Mediabrands LOWE and partners McCann DRAFTFCB CMG
Toronto TBWA Worldwide Worldwide
The Critical Porter Ketchum GMR Pierce
Daggerwing Mass Novelli Public Canada Canada
Group Canada Relations
Canada
Proximity BBDO BBDO Integer The Disruption Orion Initiative UM Lowe Atlelier MacLaren NAS Marketel
Canada Montreal Toronto Canada Consultancy Fleishman- High Road Trading Toronto Roche Amuse McCann Recruitment
Hillard Communications Toronto
Canada
M2
Nolin Universal
Vision 7 International
March 2011: Mia Pearson, president Branding
of Fleishman-Hillard Canada and & Design DDB Anderson FutureBrand Weber Octagon GolinHarris
Justin Creally, president of High Canada DDB Health Toronto Shandwick
Road, leave their posts to start their & Lifestyle Global employees: 1,275 Revenue by region (%): Canada (59); Europe (30); U.S. (11)
own PR agency, North Strategic. Brandid McGill Edge MacLaren MacLaren MacLaren MacLaren MacLaren
They are replaced by John Blyth and Design Productions McCann McCann McCann MRM Momentum
Annalise Coady, respectively. Studio Toronto Vancouver Calgary
May 2011: Andrew Bailey, president DDB DDB DDB ZIP DDB
of Proximity Canada, is promoted Canada Canada Canada Montreal EDC V7 Media Draftfcb Draftfcb Draftfcb Fuel Segal Rivet
Cossette
to chairman of Proximity North Vancouver Edmonton Toronto Communications Communications Toronto Healthcare Montreal Advertising Licensing Toronto
America. He is replaced by Dave Toronto
Lafond, former VP and managing
partner at Publicis Modem.
MacLaren McCann
Aug. 2011: DDB launches Shopper Healthcare Worldwide Sept. 2010: After a five-decade career, Hugh Dow
KidThink Tribal DDB Karacters Rapp DDB Radar Shopper DDB Hodes Cossette Identica Koo Creative Elvis Dare Citizen Optimum/ RocketXL Cossette Jungle Impact
DDB, the DDB network’s first shopper DDB Public Design Canada Echology DDB DDB Recruitment announces his retirement. Dow spent the past three years
marketing-dedicated operation. Citoyen Optimum Media Media Research
Relations Group Communications as chairman of Mediabrands Canada. Prior to that, he
Oct. 2011: Freelance strategist Neale served as president of M2 Universal for 20 years.
Halliday is hired as TBWAToronto’s MacLaren Marketel Complete Torre Lazur The Health July 2011: Geoffrey Roche leaves Lowe Roche, the agency
new chief strategy officer, after his Cossette Cossette Cossette Cossette Cossette Cossette Cossette Nov. 2010: Cossette Inc. restructures under a new umbrella company called Vision7 International. As an agency, Cossette retains McCann Healthcare Medical McCann Initiative
its name as well as president and CEO Brett Marchand to form one of three divisions within Vision7. The agency will offer integrated he started more than 20 years ago, to work full-time on
work on the agency’s successful Vancouver Edmonton Winnipeg Toronto Montreal Quebec Halifax Healthcare Communications
marketing services across Canada, uniting the agency’s many offshoot brands into the Cossette structure. The second Vision7 a website company he launched with his son. Replacing
WestJet pitch. Roche is Monica Ruffo, founder of Montreal boutique
division is called EDC Communications, and represents the international arm of the new holding company. Led by former EVP of
Cossette West Colin Schleining in North America and former EVP of Cossette UK Gregor Angus in the U.K., EDC is a collection agency Amuse, which was acquired by Lowe and Partners.
of individual agencies in the U.S., Canada and the U.K. The third division, V7 Media, includes Cossette Media, Jungle Media and Her new role is CEO of both Amuse and Lowe Roche.
Impact Research.
WPP – Dublin
Global employees: 153,000 including associates Revenue by region (%): North America (35); U.K. (12); Western Continental Europe (26);
Asia Pacific; Latin America, Africa & Middle East and Central & Eastern Europe (27)
Publicis Groupe S.A. – Paris
Global employees: 49,000 Revenue by region (%): North America (48); Europe (33); Asia-Pacific (11); Latin America (5); Africa & Middle East (3)
GREY GROUP OGILVY Healthworld OGILVY & MATHER JWT HILL & Kantar YOUNG &
KNOWLTON group RUBICAM
BRANDS
PUBLICIS Worldwide
GREY Ogilvy & Mather
Ogilvy Canada Hill & RES PUBLICA
Healthworld Knowlton MILLWARD TNS Kantar
BROWN Canadian Operations CONSULTING
Toronto Canada
Legend
Publicis Canada Facts Canada GROUP
GREY
Saatchi & Saatchi Canada
Millward
Worldwide Ogilvy Ogilvy Redworks AVHLive OgilvyOne OgilvyAction Brown 100% ownership
Ogilvy Advertising Montreal Communication Canada Canada
Publicis Publicis Publicis Publicis Publicis Publicis Publicis Publicis Ove Publicis Partial ownership
GREY GREY Healthworld
Toronto Calgary Windsor Montreal Modem Diversite Intersect Tandem Design Brand/Design Montreal Global Cohn National
Saatchi & Saatchi
Canada
Toronto Vancouver
Neo @ Public & Wolfe Public Holding Company
Ogilvy Affairs Canada Relations
OpticNerve OpticNerve OpticNerve REA
INTERNATIONAL AGENCY
HKDP GCI Canadian agency
Umbrella GROUPM JWT Canada
Graphics MT&L AGENCY TYPE*
Canada WUNDERMAN Taxi National Advertising or full-service agency**
ROSETTA ZENITH MSL GROUP PUBLICIS HEALTHCARE STARCOM LEO BURNETT Martel et Public Relations
MARKETING OPTIMEDIA COMMUNICATIONS MEDIAVEST WORLDWIDE Compagnie Y&R Interactive, Direct and/or Digital
GROUP GROUP GROUP Group Tenthavenue maxus MEC Mediacom mindshare groupM Promo
MSL Canada Lunchbox Ethos JWT JWT JWT Taxi Taxi Taxi Taxi 2 Taxi Media Buying and Planning
SEARCH
JWT Sauce Montreal Toronto Vancouver Calgary Toronto Montreal Branding and Design
Rosetta Zenith Maxus Health care and Medical
Optimedia Canada MEC Mediacom Mindshare Other (includes agencies that specialize
Canada Starcom SMG pm MediaVest Canada Canada Canada SUDLER & in areas such as ethnic marketing, sports,
Nov. 2010: WPP buys Taxi. Long one of Canada’s most successful—and independent—agencies, HENNESSEY experiential, B2B, search, measurement,
Taxi reports into Y&R Brands CEO Peter Stringham. Saint-Jacques CRM, strategic consulting, research,
Excelerator Y&R Blast Wunderman KnowledgeBase
December 2010: Judy John, chief creative officer of Leo Burnett, is promoted to Medicus In-Sync MEC MBS/The July 15: Michele Pauchuk is appointed president of MEC Canada, replacing Bruce Neve who Vallée Young & Canada event marketing as well as production
Leo Burnett Arc Spafax Kinetic Access Media Media Radius Canada Marketing
CEO to replace the departing David Moore. Dom Caruso, formerly CEO at BBDO Life Brands Customer Canada Worldwide was hired as CEO of Starcom MediaVest Group Canada. Pauchuk was formerly executive VP and Rubicam shops)
Toronto, joins Leo Burnett as president and COO. Canada Insights Company managing director at Initiative. Sudler & Sudler &
Joule Sept. 2011: Ian MacKellar is named chief creative officer at Ogilvy & Mather Toronto. He Hennessey Hennessey * Marketing communications agencies often
January 2011: Publicis closes its Vancouver office, with former VP and creative Intramed Marketforce handle more than one type of advertising
director Bill Downie opening indie shop Slingshot Communications to service succeeds longtime creative partners Janet Kestin and Nancy Vonk, who left the agency to start a discipline. Agency types were determined based
Spafax Spafax new leadership training initiative called Swim. MacKellar was most recently senior VP, creative
remaining accounts. Interactive Canada
on the work each company primarily handles or
Outrider Catalyst Xaxis M80 Group M IEG director at Bensimon Byrne. is known for doing
May 2011: Bruce Neve, formerly president of MEC Canada, takes over as CEO of ** Branch offices by city are listed only for full-
Starcom MediaVest Group. Esp Sept. 2011: GroupM opens a new 35-person office for its network Maxus, in Toronto. It’s one of service agencies
July 2011: Publicis Groupe acquires Toronto-based Rosetta Interactive. three new offices for Maxus, along with L.A. and Mexico City. The Maxus Toronto office is led by YR YR YR YR Ray Direct
president Ann Stewart, who joins from sister GroupM agency Excelerator Media. Atlantic Toronto West Vancouver Impact
Canada Compiled by Rebecca Harris
80303_TS_MMAgencyTree_Banner 10/11/11 4:21 PM Page 1
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18. Agency Tree Poster.indd 1 11/18/11 5:00:18 PM