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2010 TBWA Fact Sheet


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2010 TBWA Fact Sheet

  1. 1. TBWA 2010 Fact Sheet
  2. 2. OVERVIEW 2010 FACT SHEET TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but to be one of the most creative companies in the world. This 21st century goal is ambitious and it has proven to be a catalyst in uniting over 12,000 people, operating in 267 agencies, in 77 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification to name just a few. And with the world, and our network, growing even more complex, it is important to have common ground. Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the conventions of any marketplace, it also creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and then engage the right disciplines so that we make full use of the Media Arts landscape. Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape and its impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition. TBWA is ranked as a Top-Ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 2
  4. 4. GLOBAL MARKETING SERVICES 2010 FACT SHEET The Integer Group ( is one of the world’s largest promotional, retail and shopper marketing agencies, and a key member of TBWA Worldwide. Integer lives at the intersection of branding and selling, and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter and power sports. Integer has approximately 1,000 employees, with global offices in the U.S., Europe, Asia, Africa, South America, and the Middle East. Join the conversation on shopping culture and brand strategy at TEQUILA ( is a leading global integrated marketing agency, dedicated to building and managing customer relationships. Rooted in the philosophy of Disruption, TEQUILA constantly challenges conventions with visionary ideas for clients like adidas, Canon, Beiersdorf, Nissan, Mars and Standard Chartered Bank. With 48 offices in 35 countries, TEQUILA’s expertise combines digital and direct communication in the areas of interactive marketing, CRM, promotions, lifestyle marketing and Web development. E-Graphics ( is a worldwide production network with 28 strategic bases of operations in Japan, France, the U.S., Germany, Poland, the United Kingdom, Ireland, Netherlands and South Africa. Bolstered by cutting-edge, web-based technology, E-Graphics provides clients with strategic and integrated solutions for the production and distribution of their visual brand communications. 4
  5. 5. GLOBAL MARKETING SERVICES 2010 FACT SHEET TBWAWorldHealth is a marketing services network dedicated to integrating both the professional (ethical) and consumer (DTP) communications needs of healthcare and lifestyle brands. TBWAWorldHealth has 22 healthcare-specific offices around the world as well as healthcare practice experts within core TBWA offices. The network manages world-class brands including Lipitor, Viagra, Detrol and NuvaRing. TBWAMedia Arts Lab (TBWAMAL) was launched in 2006 and is made up of a broad collective of creative talent from a diversity of backgrounds and media disciplines. With client Apple at its core, the group develops communication ideas that leverage all kinds of innovations. It is a place for experimentation for new ideas about connecting people with brands. Zimmerman and Partners ( is TBWA’s retail / local marketing operation. With over 800 employees, Zimmerman has 22 offices across the U.S. to activate local markets for clients. 5
  6. 6. EXECUTIVE LEADERSHIP 2010 FACT SHEET Tom Carroll Jean-Marie Dru Lee Clow Denis Streiff Keith Smith Laurie Coots President and CEO Chairman Global Director Media Arts Chief Financial Officer President, International Chief Marketing Officer TBWAWorldwide TBWAWorldwide TBWAWorldwide TBWAWorldwide TBWAWorldwide TBWAWorldwide Perry Valkenburg Carisa Bianchi John Hunt Emmanuel Andre Jeremy Pagden Nicolas Bordas COO International and President, Worldwide Creative Director Worldwide Operations Director Chairman President and CEO President, TBWAEurope TBWAChiatDay, Los Angeles TBWAWorldwide TBWAWorldwide The Integer Group TBWAFrance Gerard Goevarts Reg Lascaris Philip Brett John McNeel Rob Schwartz President President President President, Global Clients Chief Creative Officer TBWALatin America TBWAAfrica and Middle East TBWAGroup, South-East Asia TBWAWorldwide TBWAChiatDay, Los Angeles 6
  7. 7. RECENT RECOGNITION & AWARDS 2010 FACT SHEET Trillion Dollar Campaign TBWAHuntLascaris Johannesburg’s “Trillion Dollar” campaign is now the most awarded campaign in the world, winning at every major award show including the Grand Prix Outdoor at Cannes International Advertising Festival and the first ever ADC Black Cube for Best in Show. The campaign also took home a Black Pencil at the D&AD awards and two Grand Clios. Gatorade Replay TBWAChiatDay, Los Angeles, won a Best in Show GRANDY at the 2010 International ANDY Awards for Gatorade “Replay.” The campaign also picked up two Grand Prix Lions, four Gold Lions, one Silver and one Bronze, making it the most-awarded campaign of 2010’s Cannes Lions competition. The Gunn Report The Gunn Report, established in 1999, combines the winners’ lists from all of the major advertising award contests in the world and has consistently ranked TBWA is ranked as the third most awarded network over the last 10 years. 7
  8. 8. RECENT RECOGNITION & AWARDS 2010 FACT SHEET Dubai Lynx 2010 Ramzi Raad, Chairman and CEO of TBWARAAD who leads the TBWA agencies’ network in Dubai, Abu Dhabi, Jeddah, Riyadh, Kuwait, Bahrain, Qatar, Oman, Egypt, Lebanon, Jordan, Algeria and Morocco was recognized as one of the 100 most powerful Arab leaders in 2009, by Arabian Business magazine; and as the 2010 Dubai Lynx Advertising Person of the Year. Adweek Adweek recognized TBWA’s Apple “Get a Mac” campaign as its Campaign of the Decade, and the Apple iPod “Silhouettes” as its Outdoor Campaign of the Decade, at the start of 2010. The EFFIE Awards TBWA has been awarded the most Grand EFFIES of any agency network. The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Since 1980 in the U.S., only 32 Grand EFFIEs have been awarded. TBWA has won the distinction 12 times. 8
  9. 9. RECENT RECOGNITION & AWARDS 2010 FACT SHEET Creativity Magazine Creativity magazine’s Annual Awards Report, which began in 2004, has ranked TBWA as the most creatively recognized network in the world for three of the last five years. Advertising Age Tom Carroll, President and CEO of TBWAWorldwide, was named 2009 Executive of the Year by Advertising Age magazine. 100 Most Creative People in Business Lee Clow landed on Fast Company magazine’s “100 Most Creative People in Business” list in 2009. 9
  10. 10. RECENT RECOGNITION & AWARDS 2010 FACT SHEET Advertising Age TBWA has been recognized by both Advertising Age and Adweek magazines as Global Agency of the Year in 2009 and in 2010 as the Best International Agency of the Decade by Advertising Age. Fast Company Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies and as an Innovation All-Star in 2010. 10
  11. 11. CONTACT US 2010 FACT SHEET Laurie Coots Chief Marketing Officer TBWAWorldwide T: +1-212-804-1085 E:  Jeremy Miller Communications Director  TBWAWorldwide  T: +1-212-804-1162 E:  11
  12. 12. TBWA 2010 Fact Sheet