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  • 1. Quizzing Club, IIM Raipur
    Presents
    The Business Quiz
    Teachers’ Day Special
  • 2. Round - 1
  • 3. Question 1
    Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia? 
  • 4. Question 1
    Which Indian brand recently introduced premium coffees sourced from Kilimanjaro, Brazil and Colombia? 
    Bru Coffee, a brand owned by Unilever
  • 5. Question 2
    In 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it.
  • 6. Question 2
    In 1932, the founder of this brand entered a small San Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it.
    Frito Lay chips, founded by CE Doolin 
  • 7. Question 3
    Quest, Honour and Old Harmony are whose special edition brands?
  • 8. Question 3
    Quest, Honour and Old Harmony are whose special edition brands?
    Johnnie Walker Whisky 
  • 9. Question 4
    Which brand’s signature line is “Innovators by Tradition”?
  • 10. Question 4
    Which brand’s signature line is “Innovators by Tradition”?
    Tissot, the Swiss watch maker 
  • 11. Question 5
    Which Indian corporation’s motto is derived from the 9th Chapter in the BhagvadGita where Krishna says, “I shall take care of the well being of my devotees”?
  • 12. Question 5
    Which Indian corporation’s motto is derived from the 9th Chapter in the Bhagvad Gita where Krishna says, “I shall take care of the well being of my devotees”?
    YogakshemamVahamyaham is LIC’s motto 
  • 13. Question 6
    Which Indian company is being touted as India’s first ‘billion dollar’ start up?
  • 14. Question 6
    Which Indian company is being touted as India’s first ‘billion dollar’ start up?
    Flip kart, the e-commerce company, is raising $150 million at a $1 billion valuation
  • 15. Question 7
    This Indian brand bears the name of the title of a Mario Puzo book. It is manufactured by a company that was set up in the 1960s. Name the brand and the product category it belongs to. 
  • 16. Question 7
    This Indian brand bears the name of the title of a Mario Puzo book. It is manufactured by a company that was set up in the 1960s. What is the company?
    Godfather Beer manufactured by DeVans Modern Breweries Limited 
  • 17. Question 8
    Name the brand that has used steel from the Titanic, dust from the moon and ash from the Eyjafjallajökull volcano, and has incorporated them in its product range.
  • 18. Question 8
    Name the brand that has used steel from the Titanic, dust from the moon and ash from the Eyjafjallajökull volcano, and has incorporated them in its product range.
    Swiss watch brand Romain Jerome 
  • 19. Question 9
    Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”?
  • 20. Question 9
    Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”?
    Mattel, the world’s largest toy maker 
  • 21. Question 10
    Which global brand introduced in India recently is known for its ‘TLD’ proposition that is being used for nearly 100 years?
  • 22. Question 10
    Which global brand introduced in India recently is known for its ‘TLD’ proposition that is being used for nearly 100 years?
    Oreo. TLD stands for Twist, Lick, Dunk. 
  • 23. Question 11
  • 24. Question 11
    Alienware
  • 25. Question 12
    Whose corporate identity is represented by the image?
  • 26. Question 12
    RP SanjivGoenkagroup
  • 27. Question 13
    Identify the logo.
  • 28. Question 13
    Identify the logo.
    RAW (Research and Analysis Wing)
  • 29. Question 14
    Melts in your mouth, not in your hand.
  • 30. Question 14
    Melts in your mouth, not in your hand.
    M&Ms
  • 31. Question 15
    Think Big – IBM
    Think Small – Volkswagen
    Think Different - ?????
  • 32. Question 15
    Think Big – IBM
    Think Small – Volkswagen
    Think Different - ?????
  • 33. ROUND - 2
  • 34. Question 1
    What word was contributed to the English language by the Seventeen magazine that was first published in the US in 1944? For marketers it is a category by itself.
  • 35. Question 1
    What word was contributed to the English language by the Seventeen magazine that was first published in the US in 1944? For marketers it is a category by itself.
    Teenager 
  • 36. Question 2
    Which brand’s logo gets its colours from the flag of Bavaria, a state in Germany?
  • 37. Question 2
    Which brand’s logo gets its colours from the flag of Bavaria, a state in Germany?
    BMW
  • 38. Question 3
    Every week analysts of this firm offer stock tips at a gathering called “The trading huddle”. Some traders who make bets with the firm’s own money also attend it. Name the firm.
  • 39. Question 3
    Every week analysts of this firm offer stock tips at a gathering called “The trading huddle”. Some traders who make bets with the firm’s own money also attend it. Name the firm.
    Goldman Sachs
  • 40. Question 4
    The employees of which company have the phrase “Student of Lickonomics” on their uniforms?
  • 41. Question 4
    The employees of which company have the phrase “Student of Lickonomics” on their uniforms?
    KFC
  • 42. Question 5
    The MD of an Indian company is opening a homeopathy cum yoga clinic, a first of its kind in the world. He uses the principles of homeopathy to run his firm. Name him and his company.
  • 43. Question 5
    The MD of an Indian company is opening a homeopathy cum yoga clinic, a first of its kind in the world. He uses the principles of homeopathy to run his firm. Name him and his company.
    Rajiv Bajaj, MD of Bajaj Auto 
  • 44. Question 6
    The “Date” and “The Entrance” are which brand’s ad campaigns?
  • 45. Question 6
    The “Date” and “The Entrance” are which brand’s ad campaigns?
    Heineken 
  • 46. Question 7
    Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? 
  • 47. Question 7
    Which company had launched a soap by the name ‘Ganga’ that failed to take off in the market? 
    Godrej
  • 48. Question 8
    Which company’s tagline is “Be What’s Next”?
  • 49. Question 8
    Which company’s tagline is “Be What’s Next”?
    Microsoft
  • 50. Question 9
    Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’?
  • 51. Question 9
    Which brand hosts parties at night clubs around the world as part of its global marketing campaign to promote its casual range by dubbing the events as ‘After Hours Athletes’?
    Puma
  • 52. Question 10
    Which brand’s base line is “Soul of India”?
  • 53. Question 10
    Which brand’s base line is “Soul of India”?
    Saregama, the RPG group music company 
  • 54. Question 11
    Which product adorns the legendary Madras stripes that are hand-painted by two brothers for all of its production that rolls out of the factory? This tradition is being maintained since 1901.
  • 55. Question 11
    Which product adorns the legendary Madras stripes that are hand-painted by two brothers for all of its production that rolls out of the factory? This tradition is being maintained since 1901.
    Royal Enfield Bullet motorcycles 
  • 56. Question 12
    Which multinational launched an ayurvedicdigestive candy brand called ChatpatChuranet in the late 1980s that failed?
  • 57. Question 12
    Which multinational launched an ayurvedic digestive candy brand called ChatpatChuranet in the late 1980s that failed?
    Procter & Gamble  
  • 58. Question 13
    Which Indian government agency’s motto in Sanskrit reads KoshaMooloDandaha? It is taken from Kautilya’sArthasastra. 
  • 59. Question 13
    Which Indian government agency’s motto in Sanskrit reads KoshaMooloDandaha? It is taken from Kautilya’sArthasastra. 
    The Income Tax department. The Sanskrit phrase means "Revenue is the backbone of governance" 
  • 60. Question 14
      With what are the following terms associated — acidity, body, aroma and cupping?
  • 61. Question 14
      With what are the following terms associated — acidity, body, aroma and cupping?
    Criteria used to judge coffee, and cupping is the tasting process 
  • 62. Question 15
    This brand was introduced in India by a company called DupharInterferan Limited. KapilDev was its brand ambassador during his heydays. Name it.
  • 63. Question 15
    This brand was introduced in India by a company called DupharInterferan Limited. KapilDev was its brand ambassador during his heydays. Name it.
    Crocin
  • 64. Round-3
  • 65. Question 1
    Tagline: Think outside the bun.
    Name the Company.
  • 66. Question 1
    Tagline: Think outside the bun.
    Name the Company.
    Taco Bell
  • 67. Question 2
    Which brand replaced cocaine as one of its key ingredients with caffeine in the year 1906? Its founder called it “a precious brain toner and reliever against nervous troubles”. 
  • 68. Question 2
    Which brand replaced cocaine as one of its key ingredients with caffeine in the year 1906? Its founder called it “a precious brain toner and reliever against nervous troubles”.
    Coca-Cola 
  • 69. Question 3
    "Big Mac Index“ is associated with which company.
  • 70. Question 3
    "Big Mac Index“ is associated with which company.
    McDonald
  • 71. Question 4
    Which brand is named after the daughter of Muzaffar Shah, the king of Firdaus in the book ‘Gulzar e- Nasin’?
  • 72. Question 4
    Which brand is named after the daughter of Muzaffar Shah, the king of Firdaus in the book ‘Gulzar e- Nasin’?
    Rooh- Afza
  • 73. Question 5
    Band Aid has three types of variants in India – regular, wash proof and _____. (Hint: India specific)
  • 74. Question 5
    Band Aid has three types of variants in India – regular, wash proof and _____. (Hint: India specific)
    Band-Aid Turmeric
  • 75. Question 6
    Old Monks parent brand.
  • 76. Question 6
    Old Monks parent brand.
    Mohan Meakin Brewery
  • 77. Question 7
    Virginia house is the HQ of which company?
  • 78. Question 7
    Virginia house is the HQ of which company?
    ITC
  • 79. Question 8
    Annapurna ata is owned by which company?
  • 80. Question 8
    Annapurna ata is owned by which company?
    Hindustan Unilever
  • 81. Question 9
    Google is spending $12bn to acquire a mobile phone manufacturer. Which one?
  • 82. Question 9
    Google is spending $12bn to acquire a mobile phone manufacturer. Which one?
    Motorola