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BCCCA Google Analytics for Improved Lead Generation

by Digital Analyst at Higher Education Marketing on Oct 31, 2011

  • 2,900 views

Higher Education Marketing founder Philippe Taza discusses the increasingly important role that Google Analytics plays in today’s education marketing. The presentation includes an in-depth ...

Higher Education Marketing founder Philippe Taza discusses the increasingly important role that Google Analytics plays in today’s education marketing. The presentation includes an in-depth presentation of what Google Analytics can measure, best practices and tips to configure Google Analytics. It focuses on helping colleges improve their ROI and increase the number of leads generated from their websites and online marketing initiatives, such as social media.

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BCCCA Google Analytics for Improved Lead Generation BCCCA Google Analytics for Improved Lead Generation Presentation Transcript