IN&M (NI) An Integrated Approach

What we have been doing with our business Belfast Telegraph Average issue readership 194,000 www.belfasttelegraph.co.uk Monthly readership 143,000 2009 – 104,000 Combined print and online 297,000 2009 – 275,000 PRINT ONLINE MOBILE NEXT GENERATION MULTI PLATFORM APPROACH INCREASES AUDIENCE

Integration across all business units

Property ,[object Object],www.propertynews.com Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 22 million Unique readers: 275,000 Visitors: 650,000 (ABCe, 2010) App downloads: 35,000 (Apple App Store)

Jobs ,[object Object],www.nijobfinder.co.uk Mobile Circulation: 131,478 67,353 – BT 64,125 - SL (ABC / TGI, 2010) Page Impression: 2.3 million Unique readers: 115,000 (ABCe, 2010) App downloads: 7,000 (Apple App Store)

Cars ,[object Object],www.nicarfinder.co.uk Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 680,000 Unique readers: 42,000 (ABCe, 2010) App downloads: 4,500 (Apple App Store) Magazine Circulation: 7,500

1. The BellyBuster ,[object Object]

3. Propertynews.com Photoslideshow ,[object Object],[object Object]

4. Propertynews.com Map ,[object Object],[object Object]

5. Latest High Impact Creatives Companion ads Wings / reskin ,[object Object],[object Object],[object Object]

1 . Daily Property and News Alerts ,[object Object],[object Object],[object Object],[object Object],News Alerts Property Alerts

2. Member Ezine ,[object Object],[object Object],[object Object],[object Object]

The impact of smartphones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Stand Out from the Crowd ,[object Object],[object Object],[object Object],[object Object]

IN&M Apps ,[object Object],[object Object],[object Object],[object Object],Advertising available within all Apps

Standard Banner Call to action – click to download an app DIRECT RESPONSE

Expandable Banner Click to expand, data capture and competition DIRECT RESPONSE

Click to Call or to Request Call Back DIRECT RESPONSE

Awareness – click to splash page DIRECT RESPONSE

Click to open a website within the app DIRECT RESPONSE

Mobile Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Belfast Telegraph i Pad Edition

Belfast Telegraph iPad Edition

Belfast Telegraph IPad Edition

Contact Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IN&M (NI) An Integrated Approach

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