IN&M (NI) An Integrated Approach
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IN&M (NI) An Integrated Approach

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  • 06/15/10

IN&M (NI) An Integrated Approach IN&M (NI) An Integrated Approach Presentation Transcript

  • An Integrated Approach
  • What we have been doing with our business Belfast Telegraph Average issue readership 194,000 www.belfasttelegraph.co.uk Monthly readership 143,000 2009 – 104,000 Combined print and online 297,000 2009 – 275,000 PRINT ONLINE MOBILE NEXT GENERATION MULTI PLATFORM APPROACH INCREASES AUDIENCE
  • Integration across all business units
  • Property
    • Homefinder
    www.propertynews.com Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 22 million Unique readers: 310,000 Visitors: 650,000 (ABCe, 2010) App downloads: 27,000 (Apple App Store)
  • Jobs
    • Jobfinder
    www.nijobfinder.co.uk Mobile Circulation: 131,478 67,353 – BT 64,125 - SL (ABC / TGI, 2010) Page Impression: 2.3 million Unique readers: 180,000 (ABCe, 2010) App downloads: 6,200 (Apple App Store)
  • Cars
    • Carfinder
    www.nicarfinder.co.uk Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 680,000 Unique readers: 42,000 (ABCe, 2010) App downloads: 3,500 (Apple App Store) Magazine Circulation: 7,500
  • New Placements and Creatives
  • 1. The BellyBuster
    • Available on all sections of the website
  • 2. Belfast Telegraph Woman
    • Coming soon
  • 3 . Propertynews.com Photoslideshow
    • Prominent leaderboard advertising within slideshow
    • or
    • Permanent branding e.g. middle or end of slideshow
    • Photoslideshow achieves >5 million page impressions per month
  • 4 . Propertynews.com Map
    • Map views achieves >3 million page impressions per month
    • Branding of the map feature via various formats including tabs and text links
  • 5. Latest High Impact Creatives Companion ads Wings / reskin
    • Other Creative Ideas:
    • Video ads
    • Page peels
  • Email Options
  • 1 . Daily Property and News Alerts
    • Multiple advertising opportunities within daily email alerts
    • >17,000 emails are sent each day
    • Popular among targeted readership
    • Hyperlinked to client website or micro site
    News Alerts Property Alerts
  • 2. Member Ezine
    • Exclusively branded mail shot sent to the Propertynews.com database of 40,000 members
    • Advertising can be targeted and segmented according to reader age, gender, type of house hunter
    • Unlimited hyperlinks to client website
    • Data capture options also available
  • Opportunities on Apps
  • The impact of smartphones
    • 90% of all UK adults use a mobile and c.25% now have smartphones
    • Smartphones is a mobile phones combined with a handheld computer
    • 7.2m UK smartphones sold in 09
    • 12.8m sold in 2010
    • 78% growth year on year
    • 28% of people in the UK use their mobile to access the internet
    • But 65% of all smartphone users access the internet via their handset
    • Sources: Ofcom, Comscore
  • Stand Out from the Crowd
    • With advertising budgets squeezed it is increasingly important that marketing campaigns deliver measurable, engaging and effective results across all media
    • With mobile advertising you can engage with your customers and ensure that your message reaches them in the most effective and personal way
    • In 2009, the IAB and PwC’s mobile adspend study found that the market is worth £37.6 million . An annual growth of 32%
    • Paid-for search advertising on mobile £20.2m, mobile display £17.4m
  • IN&M Apps
    • Propertynews App: 27,000 downloads
    • NIjobfinder App: 6,000 downloads
    • NIcarfinder App: 3,500 downloads
    • Belfast Telegraph App launching April
    Advertising available within all Apps
  • Standard Banner Call to action – click to download an app DIRECT RESPONSE
  • Expandable Banner Click to expand, data capture and competition DIRECT RESPONSE
  • Click to Call or to Request Call Back DIRECT RESPONSE
  • Watch a Video DIRECT RESPONSE
  • Awareness – click to splash page DIRECT RESPONSE
  • Click to open a website within the app DIRECT RESPONSE
  • Mobile Targeting
    • Country / IP address
    • Operator – O2/Vodafone/Orange
    • Device
    • GPS Location*
    • Day of Week
    • Time of Day (hourly)
    • Specified Keywords*
    • User Profile (eg. Gender, age, occupation, marital status etc.)*
    • Frequency (based on user behaviour, no. of views, clicks, known / unknown)
    • *Based on publisher presenting this information to the ad server.
  • Belfast Telegraph i Pad Edition
  • Belfast Telegraph i Pad Edition
  • Belfast Telegraph IPad Edition
  • Contact Details
    • If you would like more details or have any queries please contact:
    • Julieann Tsang
    • Tel: 028 9055 4756
    • Email: [email_address]
    • Michelle Chambers
    • Tel: 028 9026 4000
    • Email: [email_address]
    • We will be happy to help!