IN&M (NI) An Integrated Approach


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  • 06/15/10
  • IN&M (NI) An Integrated Approach

    1. 1. An Integrated Approach
    2. 2. What we have been doing with our business Belfast Telegraph Average issue readership 194,000 Monthly readership 143,000 2009 – 104,000 Combined print and online 297,000 2009 – 275,000 PRINT ONLINE MOBILE NEXT GENERATION MULTI PLATFORM APPROACH INCREASES AUDIENCE
    3. 3. Integration across all business units
    4. 4. Property <ul><li>Homefinder </li></ul> Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 22 million Unique readers: 310,000 Visitors: 650,000 (ABCe, 2010) App downloads: 27,000 (Apple App Store)
    5. 5. Jobs <ul><li>Jobfinder </li></ul> Mobile Circulation: 131,478 67,353 – BT 64,125 - SL (ABC / TGI, 2010) Page Impression: 2.3 million Unique readers: 180,000 (ABCe, 2010) App downloads: 6,200 (Apple App Store)
    6. 6. Cars <ul><li>Carfinder </li></ul> Mobile Circulation: 69,457 Readership: 194,000 (ABC / TGI, 2010) Page Impression: 680,000 Unique readers: 42,000 (ABCe, 2010) App downloads: 3,500 (Apple App Store) Magazine Circulation: 7,500
    7. 7. New Placements and Creatives
    8. 8. 1. The BellyBuster <ul><li>Available on all sections of the website </li></ul>
    9. 9. 2. Belfast Telegraph Woman <ul><li>Coming soon </li></ul>
    10. 10. 3 . Photoslideshow <ul><li>Prominent leaderboard advertising within slideshow </li></ul><ul><li>or </li></ul><ul><li>Permanent branding e.g. middle or end of slideshow </li></ul><ul><li>Photoslideshow achieves >5 million page impressions per month </li></ul>
    11. 11. 4 . Map <ul><li>Map views achieves >3 million page impressions per month </li></ul><ul><li>Branding of the map feature via various formats including tabs and text links </li></ul>
    12. 12. 5. Latest High Impact Creatives Companion ads Wings / reskin <ul><li>Other Creative Ideas: </li></ul><ul><li>Video ads </li></ul><ul><li>Page peels </li></ul>
    13. 13. Email Options
    14. 14. 1 . Daily Property and News Alerts <ul><li>Multiple advertising opportunities within daily email alerts </li></ul><ul><li>>17,000 emails are sent each day </li></ul><ul><li>Popular among targeted readership </li></ul><ul><li>Hyperlinked to client website or micro site </li></ul>News Alerts Property Alerts
    15. 15. 2. Member Ezine <ul><li>Exclusively branded mail shot sent to the database of 40,000 members </li></ul><ul><li>Advertising can be targeted and segmented according to reader age, gender, type of house hunter </li></ul><ul><li>Unlimited hyperlinks to client website </li></ul><ul><li>Data capture options also available </li></ul>
    16. 16. Opportunities on Apps
    17. 17. The impact of smartphones <ul><li>90% of all UK adults use a mobile and c.25% now have smartphones </li></ul><ul><li>Smartphones is a mobile phones combined with a handheld computer </li></ul><ul><li>7.2m UK smartphones sold in 09 </li></ul><ul><li>12.8m sold in 2010 </li></ul><ul><li>78% growth year on year </li></ul><ul><li>28% of people in the UK use their mobile to access the internet </li></ul><ul><li>But 65% of all smartphone users access the internet via their handset </li></ul><ul><li>Sources: Ofcom, Comscore </li></ul>
    18. 18. Stand Out from the Crowd <ul><li>With advertising budgets squeezed it is increasingly important that marketing campaigns deliver measurable, engaging and effective results across all media </li></ul><ul><li>With mobile advertising you can engage with your customers and ensure that your message reaches them in the most effective and personal way </li></ul><ul><li>In 2009, the IAB and PwC’s mobile adspend study found that the market is worth £37.6 million . An annual growth of 32% </li></ul><ul><li>Paid-for search advertising on mobile £20.2m, mobile display £17.4m </li></ul>
    19. 19. IN&M Apps <ul><li>Propertynews App: 27,000 downloads </li></ul><ul><li>NIjobfinder App: 6,000 downloads </li></ul><ul><li>NIcarfinder App: 3,500 downloads </li></ul><ul><li>Belfast Telegraph App launching April </li></ul>Advertising available within all Apps
    20. 20. Standard Banner Call to action – click to download an app DIRECT RESPONSE
    21. 21. Expandable Banner Click to expand, data capture and competition DIRECT RESPONSE
    22. 22. Click to Call or to Request Call Back DIRECT RESPONSE
    23. 23. Watch a Video DIRECT RESPONSE
    24. 24. Awareness – click to splash page DIRECT RESPONSE
    25. 25. Click to open a website within the app DIRECT RESPONSE
    26. 26. Mobile Targeting <ul><li>Country / IP address </li></ul><ul><li>Operator – O2/Vodafone/Orange </li></ul><ul><li>Device </li></ul><ul><li>GPS Location* </li></ul><ul><li>Day of Week </li></ul><ul><li>Time of Day (hourly) </li></ul><ul><li>Specified Keywords* </li></ul><ul><li>User Profile (eg. Gender, age, occupation, marital status etc.)* </li></ul><ul><li>Frequency (based on user behaviour, no. of views, clicks, known / unknown) </li></ul><ul><li>*Based on publisher presenting this information to the ad server. </li></ul>
    27. 27. Belfast Telegraph i Pad Edition
    28. 28. Belfast Telegraph i Pad Edition
    29. 29. Belfast Telegraph IPad Edition
    30. 30. Contact Details <ul><li>If you would like more details or have any queries please contact: </li></ul><ul><li>Julieann Tsang </li></ul><ul><li>Tel: 028 9055 4756 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Michelle Chambers </li></ul><ul><li>Tel: 028 9026 4000 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>We will be happy to help! </li></ul>