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Priyansha Johari
Priyansha Johari
BusinessTechnology
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INTRODUCTION ON BRAND BUILDING MADE BY: SHAILENDRA TIKKHA MBA 1 ST SEM KCMT
BRAND BUILDING -CREATING RELATION
What Is a Brand? A product A service A logo A packaging A shop A country A person
Brand = Product + Images ,[object Object],[object Object],[object Object],[object Object],Brand = Values + Added values
Brand-building : The Focus ,[object Object],[object Object],[object Object]
Brand-building: The Steps ,[object Object],Determine the current image with consumers Define the desired image ,[object Object],[object Object],[object Object],[object Object],Implement action plan with a monitoring programme
Brand-building Advertising ,[object Object]
AMUL AMUL Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative, Sharing Relationship : Sociable
Thank You

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Seminar

  • 1. INTRODUCTION ON BRAND BUILDING MADE BY: SHAILENDRA TIKKHA MBA 1 ST SEM KCMT
  • 3. What Is a Brand? A product A service A logo A packaging A shop A country A person
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. AMUL AMUL Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative, Sharing Relationship : Sociable