Seminar
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Seminar

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Seminar Seminar Presentation Transcript

  • INTRODUCTION ON BRAND BUILDING MADE BY: SHAILENDRA TIKKHA MBA 1 ST SEM KCMT
  • BRAND BUILDING -CREATING RELATION
  • What Is a Brand? A product A service A logo A packaging A shop A country A person
  • Brand = Product + Images
    • More than just the product or the service
    • Add the intangible images that come to mind
    • Add the usage occasions that come to mind
    • Add the user imagery that comes to mind
    Brand = Values + Added values
  • Brand-building : The Focus
    • Not just a one-off exercise
    • Continuously track brand appeal, brand image with target consumers
    • Keep re-looking at all the aspects of the brand to keep it relevant and attractive
  • Brand-building: The Steps
    • Feedback to action plan
    Determine the current image with consumers Define the desired image
    • Identify focus areas for action
        • Product development/innovation
      • Packaging/delivery systems
    • Advertising/promotions
    Implement action plan with a monitoring programme
  • Brand-building Advertising
      • AMUL
  • AMUL AMUL Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative, Sharing Relationship : Sociable
  • Thank You