This is a presentation focusing on the Communication sector of HSBC Bank. It was created for a Management Course conducted by Mrs. Sutapa Battacharjee (Associate Professor, IBA-DU). Several interviews and online researches were conducted to prepare this. Overall communication methods along with the evaluation of the process were the main topics for the presentation.

2. Communication

4. Communication with Employees
• Open Door System
• Friendly Environment
• Internal Internet
Network and Website

5. Organizational Culture
• Strong Corporate
Culture
• Rigorous Training
for Employees

6. Communication with Investors
• Annual General Meetings
• E-mails, SMSs, Phone
Calls
• Separate Section in
Website

7. Communication with Customers
• HSBCnet
• “how may I help you”
• Newsletters, SMSs, E-
mails, Phone calls
• Seminars, Meetings

8. Communication with the Community
• HSBC Business
Competitions
• Cultural Programs
• “Future First”

9. IT and Communication
• Social Media Sites
• Websites
• HSBC Local Intranet
• Ask Francois

10. Role of Communication in
Organization’s Goal Attainment
Economic Growth
• Small to Large Business
Campaign
• Expansion of Business
Connecting Customers to
Opportunities
• Individual Customer Accounts
• HSBC Global Connections

11. Customer Satisfaction
• Instant Notification
• Emphasis on Customer Feedback
Employee Satisfaction
• Open Communication
• HSBC Now
Role of Communication in
Organization’s Goal Attainment

12. Evaluation of HSBC’s
Communication Process
Pros:
• Engagement of All
Employees
• Friendly Environment
• Customers and Investors
Satisfaction
• Relationship Marketing
Cons:
• Time Lags
• No Direct Reward for Good
Communication Skills
• Exclusion of HSBC Bank
Bangladesh from “Exchange”
Program

13. The End