1. HOW TO BUILD YOUR BUSINESS CARD CREDITIBLITY?
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Ten to one, it’s a daunting task to make your business card memorable but the content you put
into it. An average person comes across 5 visiting cards on an average in a day, hence it’s
difficult to make your business card recognisable in the rain of cards. The only way to win the
race of the business cards is, to make your own card precise and short. By providing to the point
information and alluring public attention by cool graphics and a nice classic style background
can turn the coins on your side.
Question yourself, will the business card work out as a marketing strategy without the business?
Obviously not! Hence, the prior focus should be turned on to the business. So it’s essential to
show how your business is credible as to stand in the competition.
Here are few ways to build credibility on your business card
1. Work on the origin, for example, when was the business established, year of foundation,
for how long had it been in the race, place of origin etc.
2. The master planner, i.e., the originator or the founder of the company
3. Working on sponsorships as well as awards earned, meetings attended, social services
and gathering also works to build out credibility of a business card.
4. When the company indulges and involves with a lot many companies, or organisations
and participate, people get to know the business and it gets easy to earn the trust. One can
attach logos or symbols of host companies.
5. Authorized dealer, distributor, agent or an exclusive source
6. Who you serve, i.e., for what and for whom the company works for
7. Years of experience, staff experiences, feedbacks etc.
8. Certifications for training and excelling
In this era of business heads, a logo is an essential tool to provide recognition. People
may not know what the company works for but they usually recognise the company with
the logo, as it’s usually telecasted as media partners or promotional advertisements on
social met working sites and media. Hence, use of logo could be considered on business
card. Thus, more the trust, more is the business. If people get a positive impression about
the company, it is sure to flourish. This is basically done by promotional strategies which
includes pamphlets, business cards, and brochures. Since, these are the first public
contacting medium, it must be impressive to make the business credible.