A Guide to sustainable Brand Implementation from Principle Group, leading global rebranding consultancies.

1. Susta
proteinabi lit
c t in g y:
the fu
ture

2. A message from Richard Butter eld,
Founder and Chairman of Principle Group
As an organisation that operates across the globe, Principle Group is
vibrant, upbeat, energetic – and very serious about sustainability.
We’re certain that what we all do today and how we do it will
in uence the future of our planet.
Committed to positive change, we want to keep innovating,
developing and succeeding without harming the Earth or its
communities. We’re deeply passionate about protecting our
beautiful, dynamic and fragile planet.
In partnership with our clients, we’re shaping a more
enlightened and sustainable future.

3. Princip
brand i le is an intern
that br mplementat ational
any envings global b ion company
We o e ironment, a rands to life
of cons r a uniquely nywhere. in
manag ulting, proje broad range
implemement, prod ct
entatio uc
Our wo n serviction and
rebran rk ranges fro es.
single- ds on several m global
signag site installat continents t
everythe to specialis ions, and from o
brand o ing you nee t interiors:
the wo the page ad to take you
rld. nd accr r
oss

4. brandll
reat is sti
A g pt
conce concept.he gap
ust iainto reality3. D.riMdagneatge theep
j rn t B
d e
We tu en design an lessly. And k .
betwe process, seam everywhere
whole your vision –
true to s s to
Interior riors from tting all
inte rs of
Branded ve interio
e do stems fo
r . Protecti re, blast or bullet.
furniture tant to
What w Signs
ns
nding sy
and way ss continents. kinds – re
sis
tail an d Sig sites or acro g r
Fit out ish t out to the re single hed. brandin date you
and- nis anufactured. Facility cient way to up
n cts.
Start-to- tors. Major proje nt. Hi-te ch to h and m te d
designed The mos quality, faster an l
b
c
anking se s. Total commitm
e Custom- erever you wish. facility. Best tive than genera
etail wh t-e ec always
Minute d Installed more cos onstruction, and
r vehicle nan ce rc
s
Graphic y vinyl graphics fo ion Mainte intenance of you r
r contracto r standards.
ou
a lit
High-qu rior signage, exh
ibit r ma
Regula vironments ins ide o built to y
en d
te
liveries, in work. branded luding lighting an
lay outsid e, inc
and disp d safety.
health an

5. ision:true
Our v liver
to de onsistent
and cd presence
bran here in
anyw orld.
the w

6. a ina ilty:
bilip e
Su satmatter of princ iple Grou
p is
ter, Princ ed people
plemen , talent
brand im g
As a global ith fresh-thinkin brace change.
ked w nd em
jam-pac prove practice a cts, world-class e.
im du on
eager to n by quality pro at’s second-to-n
rive
We’re d d customer care
th
an ental
services nvironm
careful eye on e ver design
eeping a d for cle
Kno wn for k ple, we’re fame , our policy and
r exam costs) ture.
issues (fo r clients’ energy a sustainable fu
ou ve
that cuts shaped to achie ity
rategy is stainabil
st es our su
ation rais ed to an
1 certi c itt
Our ISO 1400 er. We’re comm enda in all our
ill furth il ity ag
game st nt and sustainab rldwide.
env ironme tions hips wo
s and rela
activitie

7. mp lia nce
Co ’ve don
e oes. So
hat wewhat the law says, gd
W le n ta
At Princip top of all curren ke sure we’re
we kee p on d ma
tions an
g regula
emergin ant.
pli
fully com all legal
t meets
te man agemen electrical and
Our was ts in full. Waste is a major
en E)
requirem quipment (WEE and we’re
ic e try
electron n in our indus liance
atio p
consider f Transform Com
memb ers o
.
Scheme
xt? tal
ironmen
W hat’s ne ant to lead in env’re heading well
w
we we
Because nt and practice, e go the extra
m e .W
manage ple compliance r sta and all
sim ou
beyond tect our clients, ractice in areas
pro st p
mile to holders with be lth and safety.
ake hea
other st management,
such as risk

8. te & cling
as cy
Little changes matter.
W re
of our sta we now shred
At the suggestion of one
waste paper and reuse it
ste in ten
one gate wa
we’ve d portant. We segreier and reducing
What ally im
for packaging.
g’s re eas ycling and
Recyclin ays, making rec wide on reusing rising
tw
di eren ’re working Gro up- ur sta are
e In fact, o waste
la nd ll. W erever possible. ities for making
wh rtun
recycling tting new oppo
spo
stars in r. rd and
rde cardboa
work ha d lots of ducts in
ally use
radition ping pro
r busin ess has t se less by wrap he UK, and by
Ou eu hin t
g. Now w port wit ce waste
packagin nkets for trans do use, we redu d.
bla we de
reusable the cardboard f collections nee
compac ting b er o ent
the num ? anagem
storage
and cut t’s nextcure clear waste mand improve
Wha e to se
g onitor
We pled o that we can m
ss
baseline
ice. rtunities
pract ng oppo
e recycli mple, we
improv For exa
view and s.
W e will re main o ce site aining sta to
all our e by tr
ce waste
.
across nd ll us
plan to cut our la and recyclable o
e organic
segregat

9. How m e
a pair o uch ene nvirofact
rgy
briefs c f men’s cottdoes
its lifet onsume du on
ime? ring
Each pa
100 kilo ir of pants e
boiling watt hours ats up more
a kettle – th
over 2equivalent toan
000 tim
And it’s n
ot the pro
es!
m ost dam d uction o
a r
in washin ge: a whopping distribution tha
g your p 80% of t t
ants. he energ does the
To reduc y used is
et spent
washing he impact of you
) on the r pants (
tempera environm and all y
tu ent our
around 4 re of the wash fr , simply lower t other
1% on e om 40°C he
annual s lec to
aving of tricity for your la 30°C. You’ll sav
everyon around £ undry – e
e in 300 tha
year to p the UK joined in for a typical ho t’s an
ower ne u
arly all t , we’d save enou sehold. If
he stree gh energ
t lights in y
the coun each
try!

10. uct bility
rod ina
P ta
sus keep it
simple!
p roduct
e rence to
e’ve donan make a big di et the heart of our
What w sign c
that de n is a
at desig
l
onment
a
We know ity. And since gre reduce the envir
bil to
sustaina e do all we can
busin ess, w ducts.
of our pro s of life
impacts warenes
inds on raising a . With our
ed our m orkforce ol
IS O 140 01 focus hroughout our w together to po
essm ent t ’re w orking
cycle ass er informed, we hat matter.
teams bett ges t
ake chan
y and m
creativit
What’s next?
We’ve got big environmental ambitions for our products.
We’ll work on using fewer materials in each one, giving simpler
and greener life cycles. We’ll also strive to increase our products’
renewable, recycled and recyclable content. And by avoiding
composite materials wherever possible, we’ll make it easier to
separate and recycle at the end of a product’s life.

11. How m e
does a any tre nvirofact
smoker es
One ful cost?
produc ly grown tre
e every e
300 cigis used to
arettes
.
The avera
g
across th e annual tobacco
e world consump
man, wo is 8 t
man and 20 cigarettes fo ion
child. r every
Apart fro
m
cigarette the huge impac
productio t on hea
global d lth
eforesta n contributes sig ,
every 30 tion. If a ni cantly
0c tree to
destroyin igarettes produc must be felled fo
g a vast ed, then r
supply t 1 w
he whole 8.5 billion trees e’re
world’s c each yea
igarette r to
habit.

12. ain ility
ly chnab
upp stai
S su
our
done ach and
What we’vesiness with global ree reviewed
uis a b e’v
e. W
Principle twork is extensiv the speci c
er ne with
suppli process lity but
urement best qua
our proc suring not just
f en o.
target o sustainability to
max imum
we
xt? reat care
W hat’s ne ur suppliers with gustainability.
o s
ing ain
By choos e our supply ch
can op timis to brand
materials ake a
ady to m pact.
From raw ioning, we’re re l im
iss nmenta
decomm nce to our enviro
re
real di e

13. and
ort cs
nsp isti
Tra log What’s
next?
n
hat strea
mlined
vinced t ery at local leve ’ll
We’re co and deliv
n e plane
productio eryone – and th by bundling
l
t. We
ev at
bene ts ow our clients th together, we
strive to
sh ucts
s or prod utting
di eren t project r of deliveries, c o.
e to
he numb onment
can cut t m and the envir
the
t to costs to
have a lo
done t and log
istics
transpor
t
What we’ve ability, transpor r a start. Road s all
sustain issions, fo nd train
comes to of world CO 2 em t planes, boats a
When it u
r… 23% issions, b
answer fo r the highest em ounts. means
fo am network
accounts in ever-growing ter national orld. Instead, w
e
contr ibute i eren ce, our in round the w
aking a d a and
o clients stalling
Comm itted to m ship products t ing, delivering, in , that gives us
t
don’t jus nufactur at’s more
that we missions by ma , anywhere. Wh s and workers in
ur e ime sse
shrink o g locally – anyt ort local busine
main tainin nities to supp
opportu
brilliant markets.
ing
develop

14. bon
car is
Our print
ot g...smaller!
.
n-track
dto stay o
fo in
ermine
n. We’re det
itive actio
tched by pos
tegy ma
rbon stra
ett
w ca
nce of lo
importa
g
the
derstand
ervice: we un
d in lip-s
not intereste
on. We’re
ting our carb
nt to cut
e commitme
roup-wid
ade a strong, G
We’ve m
t and
next? footprin
What’s l assess our baselinest steps include
’l ir , gas
Lots! We rney forward. F lectricity
plan o ur jou mission s from e
carbon e
tackling fuels. ement
icle -manag
and veh g tow ards Eco tion which
o workin registra
We’re als cheme (EMAS) of 2010.
it S d
and Aud chieve by the en
we aim to a

15. How m e
it take uch wa nvirofact
ter
1 kilog to producedoes
ram of
beef?
Loads!
Up to 1
00,000
litres, i
n fact.
Making
beef
water pe is thirsty work
rd .A
every kil ay and up to 75 beef cow drinks
ogram o 0 litres o up to 10
f the wh f
eat it ea water are neede 0 litres of
So here’s ts. d to grow
fo
beef join od for thought:
t fo wh
much w r Sunday lunch en you have yo
ater as o , you’ll b ur next k
ne perso e il
n will dr indirectly consu ogram
ink in an ming as
entire life
time.

16. ves
O ur
ronment
o bje cti
nd we
ing… a n to preserve o
is chang er we ca
ev
ge too,
will chan ur
waste t
we willll
By 2015 r land
limit ouo just 3%
Our envi nd exing wher
a ns.
adapting uture generatio
rf
planet fo design
: ugh in telligent
We will n resou rces thro
• cu t down o rials
ner mate ciency
• use gree ty equa l cost effi
sus tainabili
• make
e waste
• minimis ility
ise recyclab
• maxim tation
e transpor
• reduc cus.
ote a local fo
• prom

17. r we wy
r on yea energ
Yea e our
reduc mption by
ill
10% Ev d g
r
l cut our
we wiluse gas
ery yea reenho
CO 2 an ions by
10%
consu emiss

18. to uch ...
Ge t in
merica
orth ASA, Inc ane
N le U L
Princip keside Centre
2060 La
Knoxville2 m
TN 3792 lobal.co
incipleg
gs dale@pr 58
sasha.ra 865 692 40
M ain: 1 877 692 4058
:1
Toll-free65 692 4104
Fax: 1 8 bal.com
ipleglo
ww w.princ
& Asia
Europe roup tate
le G
Princip Industrial Es
Tandem o
Waterlo eld HD5 0AL
Hudders ingdom
United K al.com
ipleglob
gan d@princ 003
claire.lo (0) 1484 430 7
Te l: 44 1484 430 04
0)
Fax: 44 ( global.
com
rinciple
www.p

19. North A
Main: + merica
Toll-free 1 865 692 4058
:+
Europe 1 877 692 4058
Tel: +44
(0) 1484
www.p 430 003
rinciple
global.
com