Comunicação Digital em PP - Trabalho sobre Big Data

TRABALHO
SOBRE
BIG
DATA

A
atividade
consiste
em
redigir
um
texto
de,
no
mínimo,
5
páginas,
sobre
o
tema

Big
Data.

É
individual
ou
em
dupla.
É
necessário
abordar
os
seguintes

questionamentos:

-‐O
que
é
Big
Data

-‐Como
funciona
Big
Data

-‐Como
Big
Data
está
sendo
utilizado
em
diferentes
áreas/setores
da
sociedade?

-‐Quais
são
os
benefícios?

-‐Quais
são
as
desvantagens?

-‐Quais
os
impactos
de
Big
Data
na
Comunicação
Social
e
na
Publicidade?

-‐Quais
os
impactos
nas
cidades,
na
vida
urbana
e
social?

-‐O
que
se
pode
concluir
da
presença
da
informação,
e
mais
especificamente,
de

Big
Data,
na
sociedade?
Qual
é
o
futuro
da
sociedade?

Para
a
realização
do
artigo,
é
preciso
entrevistar
pelo
menos
uma
pessoa
com

conhecimento
especializado
sobre
o
tema.

Livros,
artigos,
matérias,
notícias
devem
ser
utilizados.

Abaixo,
segue
uma
relação
de
links
que
tratam
do
assunto.

http://veja.abril.com.br/acervodigital/home.aspx?edicao=2321&pg=0

http://www.mckinsey.com/insights/business_technology/big_data_the_next_fro
ntier_for_innovation

http://www.zdnet.fr/actualites/big-‐data-‐4000237198q.htm

http://exame.abril.com.br/topicos/big-‐data

http://bigdataweek.com

http://thehumanfaceofbigdata.com

http://www.ibmbigdatahub.com

http://www.psfk.com/2013/03/big-‐data-‐privacy.html

http://www.psfk.com/2013/06/big-‐data-‐pros-‐cons.html

http://www.psfk.com/2011/12/big-‐data-‐gets-‐small-‐personal-‐sponsored.html

http://www.psfk.com/2013/01/future-‐intuitive-‐office-‐communication.html

http://www.psfk.com/2012/10/brand-‐strategy-‐marketing-‐6.html

http://www.psfk.com/2012/03/data-‐storage-‐space.html

http://www.psfk.com/2013/05/fertility-‐tracker-‐pregnancy-‐quantified-‐self.html

http://www.psfk.com/2013/02/google-‐for-‐spies.html

http://www.psfk.com/2013/05/jony-‐ive-‐ios-‐design-‐twitter-‐ads-‐cadillac-‐
autonomous-‐driving-‐google-‐glass-‐ntn.html

http://www.psfk.com/2012/12/frank-‐and-‐oak-‐personal-‐stylists.html

http://www.psfk.com/2011/03/democratizing-‐data-‐on-‐a-‐shoestring-‐
budget.html

http://www.psfk.com/2013/04/influencer-‐identification-‐metrics-‐practices.html

http://www.psfk.com/2011/09/ed-‐cotton-‐the-‐power-‐of-‐social-‐data.html

http://www.psfk.com/2013/06/social-‐media-‐trends-‐ideas.html

http://www.psfk.com/2013/06/tech-‐products-‐privacy.html

http://www.psfk.com/2012/10/steve-‐faktor-‐fostering-‐innovation-‐new-‐
workplace.html

http://www.psfk.com/2012/05/internet-‐2015-‐headlines.html

http://www.psfk.com/2013/06/early-‐parkinsons-‐diagnosis.html

http://www.psfk.com/2011/04/razorfish5-‐technologies-‐that-‐will-‐change-‐the-‐
business-‐of-‐brands.html

http://www.psfk.com/2010/06/a-‐history-‐of-‐ideas-‐and-‐culture-‐using-‐pattern-‐
recognition.html

http://www.psfk.com/2013/01/quantified-‐employee-‐future-‐of-‐work.html

http://www.psfk.com/2012/09/job-‐un-‐global-‐pulse.html

http://www.psfk.com/2013/07/news-‐corp-‐smartphone-‐publishing.html

http://www.psfk.com/2013/01/creative-‐class-‐lessons.html

http://www.psfk.com/2012/06/how-‐has-‐ad-‐industry-‐changed.html

http://www.psfk.com/2012/03/dissecting-‐culture-‐sxsw.html

http://www.psfk.com/2012/07/the-‐uks-‐top-‐20-‐startups-‐to-‐watch.html

http://www.psfk.com/2012/11/steve-‐clayton-‐translation-‐speaking-‐
technology.html

http://www.psfk.com/2013/01/empowered-‐culture-‐future-‐of-‐work.html

http://www.psfk.com/2012/08/trust-‐design-‐psfk-‐speaker.html

http://www.psfk.com/2012/12/google-‐obama-‐death-‐star-‐ntn.html

http://www.psfk.com/2012/09/ibm-‐social-‐media-‐no-‐longer-‐optional.html

http://www.psfk.com/2013/02/psfk-‐social-‐media-‐week-‐events.html

http://www.psfk.com/2012/09/stormoek-‐wine-‐industry-‐psfk-‐london.html

http://www.psfk.com/2012/09/contour-‐2-‐helmet-‐camera.html

http://www.psfk.com/2012/03/steve-‐claytonnatural-‐future-‐with-‐technology-‐
psfk-‐nyc-‐2012.html

http://www.psfk.com/2010/02/quantifying-‐creativity-‐engagement-‐vs-‐data-‐
dependence.html

http://www.psfk.com/2012/09/this-‐week-‐in-‐brand-‐strategy-‐marketing-‐
39.html

http://www.psfk.com/2012/08/digital-‐advertising-‐psfk-‐speaker.html

http://www.psfk.com/2012/04/this-‐week-‐in-‐brand-‐strategy-‐marketing-‐
34.html

http://www.psfk.com/2012/08/richard-‐banks-‐digital-‐heirlooms.html

http://www.psfk.com/2013/07/nikon-‐video-‐nordstrom-‐beats-‐daisy-‐zaha-‐
hadid-‐world-‐bank-‐ntn.html

http://www.psfk.com/2013/01/how-‐smart-‐cities-‐are-‐leveraging-‐the-‐real-‐time-‐
availability-‐of-‐data.html

http://www.psfk.com/2012/05/smart-‐cities-‐parking.html

http://www.psfk.com/2013/07/smart-‐cities-‐gaming-‐citizen-‐participation.html

http://www.psfk.com/2012/01/future-‐smart-‐cities.html

http://www.psfk.com/2012/09/mindsharing-‐wim-‐elfrink-‐cisco-‐smart-‐
cities.html

http://www.psfk.com/2011/11/insights-‐into-‐building-‐smarter-‐cities-‐
infographic.html

http://www.psfk.com/tag/smart-‐city

http://www.psfk.com/2010/06/smart-‐creates-‐travelling-‐exhibition-‐to-‐explore-‐
future-‐city-‐mobility.html

http://www.psfk.com/2013/05/parkme-‐app-‐parking-‐spaces.html

http://www.psfk.com/2012/02/future-‐of-‐smart-‐glass.html

http://www.psfk.com/2013/06/ibm-‐bench-‐poster.html

http://www.psfk.com/2012/05/ayesha-‐khanna-‐need-‐to-‐know.html

http://www.psfk.com/2010/05/intelligent-‐cities-‐the-‐communal-‐city.html

http://www.psfk.com/2011/02/stored-‐value-‐card-‐displays-‐remaining-‐
balance.html

http://www.psfk.com/2013/05/adam-‐katz-‐interview.html

http://www.psfk.com/2011/05/does-‐wales-‐exist-‐how-‐data-‐could-‐transform-‐
borders-‐and-‐boundaries-‐video.html

http://www.psfk.com/2013/06/solar-‐panel-‐map-‐city-‐rooftops.html

http://www.psfk.com/2012/03/natural-‐future-‐wtechnology.html

http://www.psfk.com/2012/09/neighborhood-‐walkability.html

http://www.psfk.com/2008/04/hong-‐kong-‐smart-‐card-‐service-‐in-‐its-‐11th-‐
year.html

http://www.psfk.com/2012/01/technology-‐trends-‐2012-‐2.html

http://www.psfk.com/tag/brazil

http://www.psfk.com/2011/09/audi-‐and-‐mit-‐introduce-‐the-‐road-‐frustration-‐
index.html

http://www.psfk.com/2012/05/future-‐of-‐parking.html

http://www.psfk.com/2011/10/this-‐week-‐in-‐brand-‐strategy-‐and-‐marketing-‐
8.html

http://www.psfk.com/2011/03/psfk-‐conference-‐speaker-‐interview-‐greg-‐
lindsay.html

http://www.psfk.com/2012/11/order-‐drink-‐from-‐a-‐smartphone.html

http://www.psfk.com/2012/10/agenda-‐psfk-‐conference-‐san-‐francisco-‐2.html

http://www.psfk.com/2011/11/tech-‐co-‐marries-‐movement-‐and-‐digital-‐
capture-‐for-‐a-‐virtual-‐dodgeball-‐game.html

http://blog.qmee.com/qmee-‐online-‐in-‐60-‐seconds/

http://exame.abril.com.br/revista-‐exame/edicoes/1025/noticias/para-‐nao-‐se-‐
afogar-‐em-‐numeros?page=4

http://oglobo.globo.com/infograficos/bigdata/

http://www.psfk.com/2013/03/big-‐data-‐opportunity.html

http://www.psfk.com/2012/03/natural-‐future-‐wtechnology.html

http://www.psfk.com/2013/03/google-‐search-‐insights.html

http://web.mit.edu/newsoffice/2012/predicting-‐twitter-‐trending-‐topics-‐1101.html

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