Comunicação Digital em PP - Trabalho sobre Big Data
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Comunicação Digital em PP - Trabalho sobre Big Data Comunicação Digital em PP - Trabalho sobre Big Data Document Transcript

  • TRABALHO  SOBRE  BIG  DATA       A  atividade  consiste  em  redigir  um  texto  de,  no  mínimo,  5  páginas,  sobre  o  tema   Big   Data.     É   individual   ou   em   dupla.   É   necessário   abordar   os   seguintes   questionamentos:     -­‐O  que  é  Big  Data   -­‐Como  funciona  Big  Data   -­‐Como  Big  Data  está  sendo  utilizado  em  diferentes  áreas/setores  da  sociedade?   -­‐Quais  são  os  benefícios?   -­‐Quais  são  as  desvantagens?   -­‐Quais  os  impactos  de  Big  Data  na  Comunicação  Social  e  na  Publicidade?   -­‐Quais  os  impactos  nas  cidades,  na  vida  urbana  e  social?   -­‐O  que  se  pode  concluir  da  presença  da  informação,  e  mais  especificamente,  de   Big  Data,  na  sociedade?  Qual  é  o  futuro  da  sociedade?       Para  a  realização  do  artigo,  é  preciso  entrevistar  pelo  menos  uma  pessoa  com   conhecimento  especializado  sobre  o  tema.       Livros,  artigos,  matérias,  notícias  devem  ser  utilizados.     Abaixo,  segue  uma  relação  de  links  que  tratam  do  assunto.     http://veja.abril.com.br/acervodigital/home.aspx?edicao=2321&pg=0     http://www.mckinsey.com/insights/business_technology/big_data_the_next_fro ntier_for_innovation     http://www.zdnet.fr/actualites/big-­‐data-­‐4000237198q.htm     http://exame.abril.com.br/topicos/big-­‐data     http://bigdataweek.com     http://thehumanfaceofbigdata.com     http://www.ibmbigdatahub.com     http://www.psfk.com/2013/03/big-­‐data-­‐privacy.html     http://www.psfk.com/2013/06/big-­‐data-­‐pros-­‐cons.html     http://www.psfk.com/2011/12/big-­‐data-­‐gets-­‐small-­‐personal-­‐sponsored.html     http://www.psfk.com/2013/01/future-­‐intuitive-­‐office-­‐communication.html     http://www.psfk.com/2012/10/brand-­‐strategy-­‐marketing-­‐6.html  
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