http://prevailpr.com/ A website is one of your most effective marketing tools available. Learn how and why you need a website for your small business that generates traffic and leads 24 hours a day.

1. PROFITABLE PROFIT-
DRAINING
Local Business Websites
Presented by: Aaron Emerson (805) 456-8636

2. The BIG Difference:
Website that
inspires a
potential
customer to do
business with
you
Website that confuses a
potential customer who
then runs in the opposite
direction

3. The most crucial aspects of turning a website
into a profitable and effective marketing tool:
What makes a
website profitable?
 Clean and crisp website with
important and relevant
information
 The design of your business
website must be visually
appealing
 Must have conversion tools
built-in
 Must be SEO-friendly

4.  Keep the color schemes clean
and font designs basic
 The navigation of your website
must be easy to use and your
information must be easy to
find
 Keeping your website up-to-
date can help your business
easily be found online
Professional Website Design + Easy Navigation= Profit
What should you take into
consideration when designing and
building a website?

5. Make Sure Your Website
is a Direct Response
Website
 Make it easy and simple
for your customer to reach
out to you
 You need a highly-visible
call to action on every
page of your website
 Be sure to have an email
opt-in form on your
website

6. Be Found Online
by the Masses with
SEO
With SEO, your business website could rank highly for a number of
keywords, which means that people can easily find your business online

7. To BLOG or Not to BLOG
 Do not over look the power of
a blog
 By simply blogging on a regular
basis, you will be helping to
increase your overall web
presence
 Use a CMS such as Wordpress
for easy updates to your
website

8. Slow and Unreliable Web Hosts are Costing You
Money
Never, ever try and cut
corners and go with a
free host. Remember,
you get what you pay
for
If your website is
down more than it is
up, you are hurting
your business more
than helping it
Do some comparison shopping
when it comes to choosing the
right web host.

9. Go MobileRegular websites are not
built for viewing on mobile
devices – therefore, a
mobile-friendly version of
your website is necessary.
No longer ignore your
mobile customers…
With a mobile-friendly
website, people will be able
to view your website while
on the go.

10. Time to Get Social
A profitable website includes links
and icons to all of the business’s
social media profile pages such as
Facebook, Twitter, LinkedIn, YouTube,
Google+ and others

11. Professionally Designed
Websites are the
Only Way to Go
The general public EXPECTS businesses to have
websites that are easy to use, provide useful
information and are overall visually appealing

12. Thanks for Viewing Our
Website Design
Presentation!
For more information about how I can help improve
the effectiveness of your website, contact me today!
Prevail PR
(805) 456-8636
aaron@prevailpr.com
prevailpr.com