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K5 - Ankush & Arush Sehgal (Co-Founders of BrandID)
 

K5 - Ankush & Arush Sehgal (Co-Founders of BrandID)

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Silicon Valley Comes to Imperial 2012

Silicon Valley Comes to Imperial 2012

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  • 1. Just like I did when I was at uni, everyone that’s worth applying to must be at the recruitment fair. But startups can’t compete w/ rec. budgets of corporates
  • 1. Just like I did when I was at uni, everyone that’s worth applying to must be at the recruitment fair. But startups can’t compete w/ rec. budgets of corporates
  • 1. Just like I did when I was at uni, everyone that’s worth applying to must be at the recruitment fair. But startups can’t compete w/ rec. budgets of corporates
  • 1. Just like I did when I was at uni, everyone that’s worth applying to must be at the recruitment fair. But startups can’t compete w/ rec. budgets of corporates
  • 1. Just like I did when I was at uni, everyone that’s worth applying to must be at the recruitment fair. But startups can’t compete w/ rec. budgets of corporates
  • 1. Just like I did when I was at uni, everyone that’s worth applying to must be at the recruitment fair. But startups can’t compete w/ rec. budgets of corporates
  • Marc Andreesen - Software is eating the World Conditions of extreme uncertainty are being created in all industries not just the tech industry - Education to Agriculture to Finance - 2001 Amazon killing Borders - Netflix killing Blockbuster - Itunes Spotify Pandora disrupting the music industry
  • successfully executed a plan that leads nowhere
  • Innovation accounting allows you to measure and demonstrate progress even through failure
  • Innovation accounting allows you to measure and demonstrate progress even through failure
  • This is what they promise you Social, Real-time
  • over 2.5 years, 90% of my work was never used in the end
  • AF Networking - invented by Gowalla
  • Stanford MIT Harvard - eyes only for Silicon Valley

K5 - Ankush & Arush Sehgal (Co-Founders of BrandID) K5 - Ankush & Arush Sehgal (Co-Founders of BrandID) Presentation Transcript

  • Who’s thinking of joining a corporate?
  • Why?“I can’t wait to be a corporate slave”
  • Why?“I need to make the most money physically possible”
  • Why?“I just applied to everyone at a recruitment fair”
  • ...and entrepreneurial folks?“Figured I’d get some solid experience and then do my own thing”
  • This used to be a good idea
  • What is a startup?“A human institution designed to create a new product or service under conditions of extreme uncertainty” - Eric Ries
  • ...in the Lean Startup, this is called Innovation Accounting
  • @arush - CTO
  • Real-timeSocialCloud
  • Corporates can’t keep upMobile - iOSFrontend - ember.jsBackend - node.js
  • Tech City InternshipsStartups x Universities
  • BRANDiD 3-month Accelerator / Hackternshipgo to: workinstartups.com search for: BRANDiD