Digital media is allowing the rapid and real-time flow of information and ideas within the company. It’s also being used by employees to get their work done in informal ways that are outside of the company’s structure procedures and systems.
Leveraging the skills, talents, and ideas of all the people who work in the company to come up with new business lines to grow the company
Ideation– coming up with new ideas Execution - organizing the work of the firm to turn these ideas into new products
Taking the idea from concept to a product, digital media + the open / collaborative culture of new generation means that
Social cast allows employees to communicate, collaborate and share knowledge in real-time. It also has a TownHall feature, which allows moderated real-time conversation between employees and executives
"It doesn't feel like you have the kind of control over the way in which decisions are made that you might have had in a more traditional environment…You talk about the strategy, you get people excited, you tell people what the company's priorities are, and it works out.” -Eric Schmidt, Chairman, Google
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