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Marketing for Solo & Small Law Firms 
Client Development
Question 
Are you allocating enough time to client development?
Why is this important? 
60-80% of business comes from existing clients and referrals 
46% of people seeking legal help ask someone for a referral 
6-7x higher cost to acquire a new client 
than finding more business from existing clients 
Source: Harris Poll, ABA, Tom Kane J.D., Bain & Company
How do you handle client development? 
Can’t find the time or don’t know how to get started? 
Speak with past clients only if they come to you? 
Spending more time on advertising and networking events?
Have no time? 
Don’t know how to get started? 
Never trained?
Start with the following… 
Dedicate 10 minutes at the start of every day 
to engage past clients by sending out a few emails 
and scheduling phone calls and meetings.
Start with the following… 
Follow-up with clients on a previous matter 
or simply to check-in.
Start with the following… 
Schedule it on your calendar and make a commitment 
to start – and in time, it will eventually become habit.
Satisfied clients keep coming back. 
They tell others about their positive experiences. 
If you invest time and stick to it, you will be rewarded 
with more clients and more hours.
While there are no shortcuts to developing clients, 
there is an easier way…
Start a Free Trial or Request a Demo 
1-888-511-5396 
sales@pracbuilder.com 
www.pracbuilder.com

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Marketing for Solo & Small Law Firms – Client Development

  • 1. Marketing for Solo & Small Law Firms Client Development
  • 2. Question Are you allocating enough time to client development?
  • 3. Why is this important? 60-80% of business comes from existing clients and referrals 46% of people seeking legal help ask someone for a referral 6-7x higher cost to acquire a new client than finding more business from existing clients Source: Harris Poll, ABA, Tom Kane J.D., Bain & Company
  • 4. How do you handle client development? Can’t find the time or don’t know how to get started? Speak with past clients only if they come to you? Spending more time on advertising and networking events?
  • 5. Have no time? Don’t know how to get started? Never trained?
  • 6. Start with the following… Dedicate 10 minutes at the start of every day to engage past clients by sending out a few emails and scheduling phone calls and meetings.
  • 7. Start with the following… Follow-up with clients on a previous matter or simply to check-in.
  • 8. Start with the following… Schedule it on your calendar and make a commitment to start – and in time, it will eventually become habit.
  • 9. Satisfied clients keep coming back. They tell others about their positive experiences. If you invest time and stick to it, you will be rewarded with more clients and more hours.
  • 10. While there are no shortcuts to developing clients, there is an easier way…
  • 11. Start a Free Trial or Request a Demo 1-888-511-5396 sales@pracbuilder.com www.pracbuilder.com