"What we can learn from little elephants" for Yonego / E-Sites

How corporate blogging
will get you laid.
A plea to create stuff worth sharing.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Or: What we can learn
from little elephants.
A plea to create stuff worth sharing.


Pleased to meet you.
My name is Polle de Maagt.
I work as a Strategist and
Creative Technologist at a
small but remarkable agency
called in Leuven
and Amsterdam.


But, before we start.
The one thing you should never ever forget:
It’s all about stuff worth
sharing and loving.


The internet is a conversation
network.


Create stuff worth sharing.
The digital world changed the way people find
and buy products. The internet is a conversation
network, where empowered consumers talk.
They talk more passionate, more genuine and
with more impact than any brand can.
The best thing brands and organisations can
do is fuel these conversations and feed
consumers with stuff worth sharing and
talking about.

What is stuff worth sharing.
Brands and products are a promise. Brands can
either fail to live up to that promise, just live
up to that promise or exceed expectations.
Exceeding expectations, by being faster, smarter,
better or more human than people expect really
fuels conversations and creates stuff worth
sharing.


A promise isn’t just
communication, it is more
about products, what you
share, customer service and
acts of kindness.


Case 1: A pragmatic approach
Boondoggle’s social
savvyness.


Together with our friends at Rhinofly, we were
named most social savvy agency in The
Netherlands.

By acting in a pragmatic way.
Gaston

Tom

Astrid

Polle

Karel

Mira

Geertje

Mariska

We already had a pretty boring corporate blog
at blog.boondoggle.eu and even our own
totally hip social media press release service at
press.boondoggle.eu (powered by prez.ly).

We started lexicon.boondoggle.nl, a listing of
all Boondoggle memes, neologisms and inside
jokes, capturing the Boondoggle culture.
It makes us human.

We are extremely committed to share our
vision and thought by uploading our slidedecks
to slideshare.net/polledemaagt and
/tomdebruyne.

We use our delicious feeds to feed
@boondogglenl and @boondogglicious.

Case 2: It’s like freakin’ chess!
Kinepolis.


This is Kinepolis.


They have their own fanpage.
But wouldn’t it be awesome if we could really
connect?

Let´s partner with movie producers to leverage
Facebook fanpages.

Case 3: Claiming thought leadership
Loyalcation.


It started with a presentation at a mobilecamp
unconference.

Case 4: The best corporate blog. Ever.
Elephants eat
marketeers for
breakfast.


Here he is,
our monster.
Kai Mook
is his name.


Antwerp Zoo created a constant and
passionate stream of content.


Recap.


It is all about stuff worth sharing.
Be human.
Be pragmatic.
Maximize touchpoints.
Claim thought leadership.
Be awesome.


POLLE DE MAAGT Strategist
Boondoggle Amsterdam / Leuven
polle.demaagt@boondoggle.eu
@polledemaagt
facebook.com/polledemaagt
www.polledemaagt.com

Photo: Filip Bunkens

"What we can learn from little elephants" for Yonego / E-Sites

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"What we can learn from little elephants" for Yonego / E-Sites