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Advantages of media in an advertising campaign global advertisers
1.
2. Advantages of media in an advertising
campaign?
An advertising campaign is called rich when it utilizes an array of
different promotional mix and different forms of communication to
reach out to potential customers. A successful campaign requires a
number of important decisions like setting advertising objectives,
advertising budget and selection of right media along with right
message followed by evaluation of the campaign results. The main
function of a media plan is to create an advertising campaign that will
achieve your strategic objective. Specifically, an advertising media
plan defines your strategic marketing objectives, chooses media
channels suitable for achieving those objectives and identifies the
specific advertising tactics that will achieve your objectives given the
limitations of the chosen media channels. For example, if your goal is
to catch the attention of young housewives, magazines that cater to the
elderly are unsuitable. Instead, you might use market research to
identify radio and television shows that young housewives enjoy and
would help your for your campaign.