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Steve Price Interactive Work

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Includes all the usual information as well as an introduction about me, my ideas regarding objectives for the course, details of my education and work experience.

Includes all the usual information as well as an introduction about me, my ideas regarding objectives for the course, details of my education and work experience.

Published in: Design, Technology, Sports

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  • 1. 1999 2000 2001 2002 Online + interactive 2003 2004 2005 2006 2007 2008 2009
  • 2. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales Chronologidigital 2003 hmf LD v1 Outrage The process of preparing this application has been namely taking something out, plugging it in and Orange: HardNosedBusinessman very cathartic. I have spent time re-reading my MA clicking it. 2004 PS2 Ghosthunter dissertation (and finding lots I now disagree, and I digress, more of this can be found in my Isokon Plus still agree with). I’ve looked over old work and re- short paper about Interactive Design (StevePrice_ considered what it meant then and now. I have also shortpaper.pdf). taken the time to think about where I stand with I decided to show a selection of my (interactive/ Laurence King Publishing 2005 regards my own viewpoint on interactive design online) work spanning the last ten years. I have Evian and what I have contributed to this field. accompanied this within a chronological timeline, Sigrid Szetu Sunday Times Online. Digital. Interactive, call it what you will, which also serves as a device to see how I have The Streets 2006 has arguably gone through roughly three major adapted and changed according to the various phases in the last ten years. Phase one was really phases that online/ RedDot Cointreau the boom/bust years where it was about technology and software; I call it the Skip Intro era. RedDot HSBC 2007 Phase two has been about people and Whatif LD v2 connections; social networking and empowerment. salt Phase three, which feels like it is here, or almost LD here, will most likely be about connecting ‘stuff’* to jobsgopublic Poker trillion 2008 the network to the people. Look at how technologies My Breast Friends like iPhone (Apps) and syncing is connecting salt people to stuff much more easily. Nike+ is an early example, but still requires manual operations; ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 3. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales MA project 2003 hmf LD v1 Outrage Whilst applying for my MA I was working with Project: Six degrees of separation Orange: HardNosedBusinessman Design+Art direction: Steve Price the (then) three-man team of State. Consisting of Backend Development: n/a 2004 PS2 Ghosthunter Philip O’Dwyer, Mark Breslin and Mark Hough. Platform: HTML/Flash Isokon Plus Whilst there I worked on projects for Playstation, Dreamcast and onedotzero. However, my MA at Central Saint Martins was Laurence King Publishing 2005 amongst other things a great way for me to start Evian really challenging myself and my abilities. So I set Sigrid Szetu Sunday Times about working in Flash. The Streets 2006 The brief was simply to create a response to the theory of the Six Degrees of Separation, so I chose RedDot Cointreau to animate mine, however badly it looks now, it was the beginning of my interest in interactive design. RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt www.plan-bstudio.com/KHiB/MA/sixdegrees/sixdegreesofseparation.swf ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 4. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales MA projects 2003 hmf LD v1 Outrage We were required to present the governing Project: MA Timeline Orange: HardNosedBusinessman Design+Art direction: Steve Price body with our research for our individual MA Backend Development: n/a 2004 PS2 Ghosthunter dissertation and practical project. We were asked Platform: HTML/Flash Isokon Plus to present our findings to the MA course and our tutors in any way we felt suitable. I opted for an online version of a timeline documenting my work Laurence King Publishing 2005 over the months. Evian The result was something that feels altogether Sigrid Szetu Sunday Times vacant and difficult to read. But it was the first The Streets 2006 time I started inter grating flash in to HTML and framesets, and from that standpoint I am still proud RedDot Cointreau that I got it to work. I was also the only one on my course to send a link to my entire class so that they RedDot HSBC 2007 could all review it. I also, at the time created my Whatif LD v2 own blog and used that to document my work. salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt www.plan-bstudio.com/KHiB/MA/timeline/index.html ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 5. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 2002 Wild Bunch salt Critical Sales 2003 hmf LD v1 Outrage Egg: the internet bank Client: Spring / Egg Orange: HardNosedBusinessman Project: DM CDROM Having just graduated from the Masters at Central Design+Art direction: Steve Price 2004 PS2 Ghosthunter Saint Martins I worked on a project to produce a Backend Development: Spring Platform: Flash/Director Isokon Plus CDROM for the (then) internet bank Egg. The project was typical of the era. The client wanted a CDROM to go out as part of a promotional Laurence King Publishing 2005 Direct Marketing tool. They wanted a big intro- Evian animation, lots of information, and text and sounds Sigrid Szetu Sunday Times and rollovers and as much animation as you could The Streets 2006 possibly think of. Presenting and selling this project to the board RedDot Cointreau of the Prudential Bank was an enormous challenge, as was the build; there was one developer whose RedDot HSBC 2007 Director skills were, even by those days standards, Whatif LD v2 quite sketchy. salt The result was a CDROM that was a bit jerky in LD parts (depending on your processor speed), but it jobsgopublic Poker trillion 2008 worked and worked well for the client. My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 6. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales Experiments 2003 hmf LD v1 Outrage Having been introduced to Flash coding by Project: Flash experiments Orange: HardNosedBusinessman Design+Art direction: Steve Price pier Mark Hough I tried my best to understand Backend Development: Mark Hough 2004 PS2 Ghosthunter dynamics, and maths and script and... well, I Isokon Plus decided at the end that it would be best to leave it to the professionals; i.e always employ someone else to do coding/programming. Laurence King Publishing 2005 Evian Sigrid Szetu Sunday Times The Streets 2006 RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 www.plan-bstudio.com/KHiB/MA/flashy/dna.swf salt www.plan-bstudio.com/KHiB/MA/flashy/variant.swf LD www.plan-bstudio.com/KHiB/MA/flashy/elastics.swf jobsgopublic www.plan-bstudio.com/KHiB/MA/flashy/lines+equations.swf Poker trillion 2008 My Breast Friends www.plan-bstudio.com/KHiB/MA/flashy/snake flash.swf www.plan-bstudio.com/KHiB/MA/flashy/sine.swf salt www.plan-bstudio.com/KHiB/MA/flashy/mouse.swf www.plan-bstudio.com/KHiB/MA/flashy/random.swf ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 7. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales Plan-B Studio 1.0 2003 hmf LD v1 Outrage Having dabbled with flash coding and thinking I Project: Web site Orange: HardNosedBusinessman Design+Art direction: Steve Price was something new to the world of “target string Backend Development: Steve Price 2004 PS2 Ghosthunter variables” I set about creating a web presence for Platform: HTML/Flash Isokon Plus Plan-B Studio. I launched a holding page with had a looping, military style feel to it for reasons that escape me now. Laurence King Publishing 2005 However this then lead on to a more considered Evian approach, albeit it rather web 1.0 looking. Sigrid Szetu Sunday Times The Streets 2006 RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 8. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Salt specialise in designing and producing “We are constantly complemented Client: Salt Project: web site design Orange: HardNosedBusinessman individual textile patterns and blinds. I was 2004 on our marketing material Design+Art direction: Steve Price Backend Development: Steve Price PS2 Ghosthunter approached by them in 2002 to design a website for them, along with a range of printed, promotional and I truly believe, the website Platform: HTML Isokon Plus literature. The website simply showcased each particularly, has increased our project both private and commercial. national and international profile. Laurence King Publishing 2005 Since all of their work is about space, light The longevity of our relationship Evian and layers of textures; the web site followed the means that he truly understands Sigrid Szetu Sunday Times same colour palette as the rest of the re-branded stationary and promotional literature. our needs and budgets and acts The Streets 2006 Produced in 2001 this site reflects the extent accordingly with ease and humour.” RedDot Cointreau of the budget; next to nothing. The whole site was June Swindell, built by me using HTML, and was a little clumsy Founder of salt. RedDot HSBC 2007 and impractical - but we live and learn. Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 9. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Wild-Bunch was an independent film production Client: Spring/Wild Bunch Orange: HardNosedBusinessman Project: web site design and distribution company. They wanted a new site Design+Art direction: Steve Price 2004 PS2 Ghosthunter and they wanted it content-managed. CMS was then Backend Development: Spring Platform: HTML/Flash/ColdFusion Isokon Plus [2003] relatively expensive, but software programs such as ColdFusion made it possible to offer this as a product. Laurence King Publishing 2005 The result was, well, a site that was controlled Evian by a ColdFusion built CMS. Anyone who knows Sigrid Szetu Sunday Times that ColdFusion 1.0 was like knows that the site The Streets 2006 probably would be (if it were still live) a haggard old horse, but in 2002 it was the most affordable option RedDot Cointreau for clients who couldn’t afford Mediasurface. RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 10. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Critical Sales dealt with the business sector. Its core Client: Critical Sales Orange: HardNosedBusinessman Project: logo/branding web site design/ business was to help train and redevelop internal build 2004 PS2 Ghosthunter business strategies in order to increase the profit Design+Art direction: Steve Price Backend Development: Steve Price Isokon Plus margins of companies such as PwC, KPMG and Platform: HTML/Flash many more. The identity needed to emphasise the idea of Laurence King Publishing 2005 growth, network and above all Critical Sales on top. Evian The web site was developed to try and challenge Sigrid Szetu Sunday Times the norm. The layout was different - the navigation The Streets 2006 was on the right of the page. The content centred, and all the information was fed from the hexagonal RedDot Cointreau stack. The use of flash integrated with HTML framesets was (for me back then) really exciting, RedDot HSBC 2007 but primitive in todays expectations. Whatif LD v2 The actual site never saw the light of day because salt the client couldn’t find the budget. LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 11. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage This was a web site for a friend with no budget. A Client: HMF Orange: HardNosedBusinessman Project: logo/web site design/build photographer whose only brief was that she wanted Design+Art direction: Steve Price 2004 PS2 Ghosthunter all her work to be on one page. So I created a strict Backend Development: Steve Price Platform: HTML/Flash Isokon Plus grid in Flash and set to work. Once you click on a section, such as Reportage, you saw which images related to that section by the others being covered Laurence King Publishing 2005 with blue. Click on one of those left and you could Evian see it bigger. Simple. Sigrid Szetu Sunday Times Although an example of an early flash web site The Streets 2006 that although it had an exact loader, was clumsy and restrictive for updating. RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 12. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage A flash built site designed and programmed Client: LD Orange: HardNosedBusinessman Project: logo/web site design/build by me to serve as the (then) new site for LD Design+Art direction: Steve Price 2004 PS2 Ghosthunter Communications. Again, budget restrictions meant Backend Development: Steve Price Platform: Flash Actionscript Isokon Plus that the client couldn’t manage their content themselves, but I tried to build this in mind that a monthly update would be commissioned. Laurence King Publishing 2005 Evian Sigrid Szetu Sunday Times The Streets 2006 RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 13. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage There was very little call for anything too Client: Spring/Outrage Orange: HardNosedBusinessman Project: web site design/build complicated with the build of this site. The nature Design+Art direction: Steve Price 2004 PS2 Ghosthunter of the site merely represented the clothing labels Backend Development: Steve Price Platform: Flash Isokon Plus new range, and showcased this throughout the site. 2005 Laurence King Publishing Evian Sigrid Szetu Sunday Times The Streets 2006 RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 14. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Hard-nosed businessman (HNB) was a campaign Client: Poke/Orange Orange: HardNosedBusinessman Project: web site design created by Mother for Orange, The TV campaign Design+Art direction: Steve Price 2004 PS2 Ghosthunter (prior to launch) was represented online. Poke Backend Development: Poke Isokon Plus employed me to design the site with their team in- house. The concept was to create a site that looked like Laurence King Publishing 2005 an actual desktop that belonged to the HNB with Evian quirky happenings, as well as relevant information Sigrid Szetu Sunday Times to the campaign and product offerings. The Streets 2006 RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 15. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage One word: ‘Experiential’ was key throughout this Client:unit9/SCEE/Playstation Orange: HardNosedBusinessman Project: web site design project, and indeed was the first time I heard it. Design+Art direction: Steve Price 2004 PS2 Ghosthunter They wanted the essence of that game to be present Backend Development: unit9 Isokon Plus so we decided to build a whole map taking it’s origins from the beginning of the game itself which was based around a school that becomes haunted; Laurence King Publishing 2005 original(!). Evian The whole site was supposed to be a walk- Sigrid Szetu Sunday Times through with ghosts snapping and appearing The Streets 2006 everywhere. The sound design was pivotal; but was lost on people in offices who have the sound turned RedDot Cointreau off because of such sites! This was a great example of a project that the RedDot HSBC 2007 client kept calling a ‘micro-site’ when in fact it was Whatif LD v2 much, much, much bigger than that. The amount salt of interstitial animation between (tween) scenes LD was enough work to keep two animators busy for a jobsgopublic Poker trillion 2008 month. We lived, and we learnt! My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 16. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage This site started a new visual style for Isokon, whilst Client: Isokon Plus Orange: HardNosedBusinessman Project: web site design/Build taking into consideration their history born from Design+Art direction: Steve Price 2004 PS2 Ghosthunter the Bauhaus era. Using the subtly of gradients to Backend Development: Steve Price Platform: Flash Actionscript Isokon Plus create tonal changes, and spatial drawings that create a protraction of depth, space and pattern. My main concern was to make sure that the Laurence King Publishing 2005 development of the Isokon site was consistent Evian within the existing brand identity whilst enhancing Sigrid Szetu Sunday Times its visual communication. Ultimately making The Streets 2006 the process of actually viewing the furniture and content an easier and more stimulating experience. RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 17. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Laurence King publishing was a long standing client Client: Laurence King Publishing Orange: HardNosedBusinessman Project: web site design of mine in the early years of my company. I worked Design+Art direction: Steve Price 2004 PS2 Ghosthunter on a whole range of projects including marketing Backend Development: in-house Platform: HTML/CSS Isokon Plus strategy, promotion and book design. I was asked to re-design their web site, but which would be built by there freelance IT Laurence King Publishing 2005 consultant; who was incompetent. My vision was Evian to have a very simple site, focusing on the core Sigrid Szetu Sunday Times areas, and driving traffic to the key sections that The Streets 2006 would increase sales. The use of photography was to be much more random and less formal, but the RedDot Cointreau relationship between the client and the developer broke down and this site took nearly a year to be RedDot HSBC 2007 launched, by which time funds and time had been Whatif LD v2 wasted and we scrapped the site. salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 18. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage I was invited by unit9 to collaborate with them and Client: unit9/Evian Orange: HardNosedBusinessman Project: web site design Cake to design both a promotional micro-site and a Design+Art direction: Steve Price 2004 PS2 Ghosthunter viral game for Evian’s ‘Live Young’ campaign. Backend Development: unit9 Platform: Flash Isokon Plus Apart from the campaign the objective of the game (which was timed with the general election) was to pelt politicians with snowballs inside the Laurence King Publishing 2005 Houses of Parliament. You could choose which Evian party you wished to be and the pelt all the opposing Sigrid Szetu Sunday Times parties. The Streets 2006 The supporting micro-site then tracked the scores and popularity using a very complicated RedDot Cointreau system called the ‘Snow-o-meter’ - inspired by John Snow! RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 19. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Together with Mark Hough we travelled North Client: Sigrid Szetu Orange: HardNosedBusinessman Project: web site design/build to the Arctic Circle to produce a web site for Design+Art direction: Steve Price 2004 PS2 Ghosthunter Norwegian artist, Sigrid Szetu. The site needed Backend Development: Steve Price Platform: Flash Isokon Plus to focus simply on her work, her studio and the subsequent exhibitions that would be hosted there each year. Laurence King Publishing 2005 Whilst there was no brief as such we began the Evian project with lots of discussions about the studio Sigrid Szetu Sunday Times space, why Sigrid had chosen that particular part The Streets 2006 of the world, how she had come up with the design for the studio space itself and how it affects her in RedDot Cointreau her work. It became apparent very quickly that the space, and the landscapes surrounding it needed to RedDot HSBC 2007 be at the core of the site. Whatif LD v2 The animation is taken from a 3-d lightwave salt render of the studio space. We then rendered a LD simple 360° degree rotation of just the window jobsgopublic Poker trillion 2008 panels and then used those as masks in flash over My Breast Friends images of Sigrids work and the views from her salt windows. ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 20. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage I was commissioned by unit9 to art direct Client: unit9/Sunday Times Orange: HardNosedBusinessman Project: Bi-Monthly CDROM and design seven features for the Sunday Times Design+Art direction: Steve Price 2004 PS2 Ghosthunter CD-ROM, The Month. Together with unit9, who Backend Development: unit9 Platform: Flash Isokon Plus produced the entire project we worked with Rory and Andrew from State of Emergence. Each project ran for ten days. In that time we Laurence King Publishing 2005 had to produce an fully interactive, flash built Evian feature for the CD-ROM. Sigrid Szetu Sunday Times As well as conceptualising an approach, The Streets 2006 designing the four chapters of content I also produced a 60 second video edit for each feature, RedDot Cointreau along with three subsequent interstitials. The designs were then developed and animated RedDot HSBC 2007 in Flash and skillfully built by the team at unit9. Whatif LD v2 Collectively they were constantly challenging salt projects and only made possible due to the creative LD team involved, but more so the capabilities of unit9 jobsgopublic Poker trillion 2008 for managing and producing such a demanding My Breast Friends project in such a small amount of time. salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 21. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage This project never actually got released, but Client: unit9/Mike Skinner Orange: HardNosedBusinessman Project: Web site design it was a huge amount of work that went in to the Design+Art direction: Steve Price 2004 PS2 Ghosthunter build-up for the release of Mike Skinners third Backend Development: unit9 Platform: Flash Isokon Plus studio album ‘The Hardest Way To Make an Easy Living’. The build of this site was in mind from the Laurence King Publishing 2005 conceptual stage. A huge landscape that could Evian be scrolled around (left>right, vice versa). The Sigrid Szetu Sunday Times landscape was design and created to reflect the The Streets 2006 lyrics from each track to focus on the theme of the album which was all about loosing your way and RedDot Cointreau trying to pick up the pieces. It was being built in flash, but a big push for this RedDot HSBC 2007 site was for incorporating user-generated content Whatif LD v2 (UGC); getting them to submit stories, download salt and remix samples supplied by Mike, etc). LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 22. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage RedDot Clothing “We have found it very difficult to Client: RedDot Clothing Project: branding development / web site Orange: HardNosedBusinessman Red Dot like things to be comprehensive, subtle and 2004 find people to work with on Red Dot. Design+Art direction: Steve Price Backend build: Steve Price PS2 Ghosthunter (usually) to have hidden humour. Given a blank canvas for designing any job, As a general rule they either don’t Platform: Flash Isokon Plus never mind a web site for a client like this, can get it at all, get it but can’t take it be daunting. Eventually, after several coffees and forward, or get it, could maybe take Laurence King Publishing 2005 cigarettes I devised this cunning plan. it forward but can’t get it together. Evian Originally developed as a sneer at the art world Our experiences with Steve have Sigrid Szetu Sunday Times I wanted to have a gallery space for RedDots previous clothes. Frames sprang to mind and then been that he got it, moved it forward The Streets 2006 I thought about a gallery environment. I thought and all without any drama ... I’m not RedDot Cointreau about one (pretentious) place in London’s east end. sure what this says about him but it’s I went about creating the whole site to appear like been very good for us.” RedDot HSBC 2007 an art gallery – where everything appears as an Whatif Kieron Hurley, Brand Director LD v2 installation, a piece of art. I loved it, and thankfully Red Dot Clothing salt so did Red Dot, which is always good. LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 23. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Enlisted by Cake to art direct and design this micro- Client: Cake/Cointreau Orange: HardNosedBusinessman Project: campaign-site design site for Cointreau in aid of a photography exhibition Design+Art direction: Steve Price 2004 PS2 Ghosthunter at the Getty Images Gallery in London. Development partners: Cake Isokon Plus The purpose of the site was to promote the exhibition, but to also offer the chance for Cointreau to promote other key features of their Laurence King Publishing 2005 ‘Cointreauversial’ campaign through interactive Evian features of the site. Sigrid Szetu Sunday Times The design was primarily based on the basic The Streets 2006 layout of the Getty Gallery. RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 24. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage RedDot Clothing “Steve’s technical skills across the Client: RedDot Clothing Project: branding development / web site Orange: HardNosedBusinessman The [then] forthcoming Spring/Summer 2007 2004 different projects on which we Design+Art direction: Steve Price Development partners: Unwrong PS2 Ghosthunter collection was (loosely) based on a fictional character, William Samuel DeBon; created by RD. have worked together have proved Platform: Flash/CMS Isokon Plus A old gent, a cad, a card, a complete bastard. Part invaluable to us. Not only does he of the old boy network’, an ex-pat who’d travelled, deliver the results he also brings Laurence King Publishing 2005 drank, slept and generally screwed his way around loads of creative ideas to the table... Evian the world both in socially and business realms. and genuinely gives a shit.” Sigrid Szetu Sunday Times Perfect for the basis of developing a concept for the The Streets holding site. Tom Pike, Design Director 2006 RedDot Clothing I designed what appears to be a desktop cladded RedDot Cointreau in leather, upon which rests a journal an envelope of polaroids, and other references to Mr DeBon. RedDot HSBC 2007 The journal is a collection of his findings/ Whatif LD v2 stealings from his recent trips abroad, each page salt drawing signifcant inspiration for a new garment or LD print for the new SS07 collection. jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 25. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage HSBC Investments Client: HSBC Investments Orange: HardNosedBusinessman Project: Flash Game I was approached by HSBC Investments to develop Design+Art direction: Steve Price 2004 PS2 Ghosthunter an online viral game. Now I know my strengths Development partners: unit9 Platform: Flash Isokon Plus and backend development is not one of them. So I approach unit9 to produce and develop the game with me as creative director. Laurence King Publishing 2005 The game was launched to coincide with a new Evian product called OpenFunds. Aimed primarily at the Sigrid Szetu Sunday Times IFA (Independent Financial Advisor) market and The Streets 2006 in-line with their offline campaign - based on the IFA marketplace being like a monster that is out of RedDot Cointreau control. We called our game ‘The Office Escape’, set RedDot HSBC 2007 in one office, but over three levels you have to Whatif LD v2 slay as many monsters (Dracula, Mummy and salt Frankenstein) to escape using office items - LD staplers, mugs, photo-frames. jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 26. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage WhatIf Innovation Client: WhatIf Innovation Orange: HardNosedBusinessman Project: Promotional site This was a ‘promo-site’ to compliment the Design+Art direction: Steve Price 2004 PS2 Ghosthunter launch of a book by Chris Barez-Brown called ‘How Development partners: Plan-B Studio Platform: Flash/HTML/Ruby Isokon Plus to have Kick-Ass Ideas’. All about self-motivation, inspiration and where to find it. It needed to be simple, easy to use and navigate, Laurence King Publishing 2005 but they also needed the ability for visitors to the Evian site to post their own suggestions and thoughts. Sigrid Szetu Sunday Times The design of the site embraced and brought The Streets 2006 to life some of the artwork from the book in flash banners. RedDot Cointreau The success of the site has meant that the US launch of the book is going to promote the site there RedDot HSBC 2007 too. Whatif LD v2 Moreover the site was the first (for me) to be salt more focused on encouraging and utilising user LD content sent to the site. jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 27. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage LD Communications “Our new site is exactly what we Client: LD Communications Project: branding/web site Orange: HardNosedBusinessman I designed a new logo and range of stationary for 2004 wanted. It’s clean, simple and Design+Art direction: Steve Price Development partners: Unwrong PS2 Ghosthunter LD. The Business cards have a clear foil applied to the logo to give it a bit more richness. The bottom- perfectly executed to marry with our Isokon Plus right-hand corner of the business cards, stickers stationary and new branding created and compliment slips all echoed the curve of the by Steve. Laurence King Publishing 2005 new LD logo. Our new site is also fully content- Evian LD also needed a new site, but more specifically managed. Before we were updating Sigrid Szetu Sunday Times they wanted complete control over it and the management of the content. our site on a monthly, which was not The Streets 2006 Aside from wanting to have a fresher looking always convenient or cost effective. RedDot Cointreau site, the new site is simple, easy to use and Now we are able to look after our extremely dynamic. own site and update it as and when RedDot HSBC 2007 Utilising a custom built CMS software there we need to. The CMS is easy to use Whatif LD v2 are some really intuitive features, for example, the salt homepage randomly selects three various sizes of and we have two or three people in LD images from the archive of clients. Meaning that the the office who manage it.” jobsgopublic Poker trillion 2008 homepage is never the same twice. My Breast Friends Neil Chivers, Operations Director Because they are a Music PR company the site LD Communications salt really just needed to be very simple. It also has a secure area for press releases. www.ldcommunications.co.uk ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 28. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Salt Client: salt Orange: HardNosedBusinessman Project: web site Salt design and make bespoke ranges of textiles for Design+Art direction: Steve Price 2004 PS2 Ghosthunter interiors both commercial and private. Build: Steve Price Isokon Plus Overall the company promotes that ‘Light is fundamental to the design and form of our products’. For this reason more than any other I felt Laurence King Publishing 2005 that using a foil would sit beautifully on the paper, Evian but also immediately interacts with any/all light Sigrid Szetu Sunday Times around it. The Streets 2006 Given a tight turnaround, and budget I developed a new mailout (1,2) and business cards as well RedDot Cointreau as a pdf to replace their current powerpoint presentation which can now be downloaded from RedDot HSBC 2007 their new holding site (soon to be upgraded in Whatif LD v2 September). salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 29. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage LD Productions Client: LD Productions Orange: HardNosedBusinessman Project: brand/web site LD wanted to have an online presence for their Design+Art direction: Steve Price 2004 PS2 Ghosthunter new company, but without the same bulk of Build: Steve Price Isokon Plus content it was pointless building a CMS version. So I designed and built this site myself with the new colour scheme, and variation of content based Laurence King Publishing 2005 on promoting their skillsets with a case study on Evian Diesel-U-Music - an area that is soon to have a Sigrid Szetu Sunday Times 2minute showreel; edited and produced by Plan-B The Streets 2006 Studio. RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LDP jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 30. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage jobsgopublic.com “Jobsgopublic goes Client: JGP Project: web site design/information Orange: HardNosedBusinessman jobsgopublic (JGP) is a public sector recruitment 2004 from strength to architecture Design+Art direction: Steve Price PS2 Ghosthunter web site who were in dire need of a refreshed user- interface design for their site. They wanted a new strength as the latest Development: JGP (in-house) Isokon Plus site designed with an emphasis on getting more figures from an people to register, but also to enhance the whole independent audit Laurence King Publishing 2005 user experience. of web traffic for Evian I worked with JGP to restructure the September 2007 Sigrid Szetu Sunday Times information architecture, layout, starting by moving all advertising to the same place (right) and below recorded the biggest The Streets 2006 the branding/navigation. I introduced a more leap yet in unique RedDot Cointreau impactful use of photography with ‘feature’ panels. visitor numbers now Making the whole site much more attractive, whilst attracting over 400,000 RedDot HSBC 2007 not being ‘too heavy’. Using a mixture of serif fonts unique visitors a Whatif LD v2 for headings and navigation (set in lowercase) also salt helps to create a much less informal environment. month.” LDP www.prlog.org, Jan 22nd 2008 jobsgopublic Poker trillion 2008 My Breast Friends salt www.jobsgopublic.com ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 31. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch “If Steve suggests that Critical Sales your company needs a 2003 complete design over- hmf LD v1 haul then I’d strongly Outrage This site is really just a portal for Poker Trillion to suggest listening to Client: Poker Trillion Project: web site design Orange: HardNosedBusinessman get players to download their game. Nothing more, 2004 him – As a company in Design+Art direction: Steve Price Development: in-house PS2 Ghosthunter nothing less. This site is not that pretty, it’s simple beyond a very saturated market Isokon Plus belief. It doesn’t scream at you and it doesn’t PokerTrillion.com necessarily look like a typical online poker site*. needed to stand out Laurence King Publishing 2005 Good. That is the point. from the rest, and I’ll Evian To target the more sophisticated poker players always remember a few Sigrid Szetu Sunday Times - the high rollers, the discerning players Poker Trillion needed to position themselves accordingly. words spoken by Steve The Streets 2006 Every poker site you go on is predominantly green, when we first sat down RedDot Cointreau it has cards somewhere, or poker chips - all very with him, ‘no poker site original. has ever won a design RedDot HSBC 2007 award, but that doesn’t Whatif LD v2 salt mean it can’t happen.’ LDP Steve ‘got it’ straight jobsgopublic Poker trillion away.” My Breast Friends 2008 salt Andrew Pyrah CEO, PokerTrillion ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 32. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage It was important for Breast Friends web site to Client: Breast Friends Orange: HardNosedBusinessman Project: name/logo/web site reflect the product and the owners Norwegian Design+Art direction: Steve Price 2004 PS2 Ghosthunter heritage. Development: Steve Price Platform: Flash/HTML Isokon Plus The design needed to create an air of calm but also start to develop the whole essence of the brand which is about being a ‘breast friend’ to those Laurence King Publishing 2005 nursing mothers whose breastfeeding is a cause for Evian discomfort. Sigrid Szetu Sunday Times If you have no kids, or don’t know of anyone that The Streets 2006 does then there is a good chance this site will not be of any use, but if you do, or you are a breastfeeding RedDot Cointreau mother whose suffering as a result then go to this site, buy the shells and there is a very good chance RedDot HSBC 2007 your sore nipples will be sore no more. Whatif LD v2 I love this company, the help, advice and salt support it will offer to women who take the brave, LDP but essential choice to breast feed. jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 33. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Salt Client: salt Orange: HardNosedBusinessman Project: web site To mark salts 2008 collection I was invited to Design+Art direction: Steve Price 2004 PS2 Ghosthunter tweak the previously (successful) warmly received Build: Steve Price Isokon Plus mailout. New images, updated copy and new business cards for the two new employees, plus a new holding site to bring everything on-brand Laurence King Publishing 2005 again. I am currently working with June on Evian a new ‘bookfolio’. Sigrid Szetu Sunday Times The Streets 2006 RedDot Cointreau RedDot HSBC 2007 Whatif LD v2 salt LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 34. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage I was enlisted to re-design the web site for Arising “I’d been waiting for Client: ArisingArtist Project: web site design/information Orange: HardNosedBusinessman Artist. Their old site was a mishmash of heavy 2004 the opportunity to work architecture Design+Art direction: Steve Price PS2 Ghosthunter colours, too much text an tired repetitive layout and design. with Steve for ages, and Backend Development: (in-house) Isokon Plus I stepped in a stripped the whole site back. I this was the perfect minimised the use of colour, but made the colours project. A tight budget, Laurence King Publishing 2005 much flatter and brighter. and restricted options Evian I encourage more space and less text. Simple for development meant Sigrid Szetu Sunday Times and easy navigation. Concise and clear copy that was easier on the eye. that the challenges The Streets 2006 Creating a clear, but strict grid enables a much out-weighed everything RedDot Cointreau easier level of consistency and usability, along with else. restricted colour palette and easier to read copy. Steve not only RedDot HSBC 2007 delivered, but totally Whatif LD v2 salt won us over with his LD work, his approach jobsgopublic and attitude. Second to Poker trillion 2008 My Breast Friends none!” salt Meredith Cork, Arising Artist www.arisingartist.com ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 35. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage I have recently designed and published a new site Orange: HardNosedBusinessman that will act as my portfolio of non-commercial 2004 PS2 Ghosthunter work. Isokon Plus Namely limited edition screenprints, and T-shirts to begin with. I needed to use a platform that would give me Laurence King Publishing 2005 flexibility, content management and ease of use; Evian whilst also been easy on the pocket. Sigrid Szetu Sunday Times This site was built with Squarespace and utilises The Streets 2006 the Google Checkout for all online purchases. Simple. RedDot Cointreau Client: Personal RedDot Project: web site design HSBC 2007 Design+Art direction: Steve Price Whatif Backend Development: Steve Price LD v2 salt Platform: Squarespace LD jobsgopublic Poker trillion 2008 My Breast Friends salt ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 36. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 NYKSUND /NI salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage Nyksund is a small, formerly abandoned island “With Steve and Mei Client: Nyksund.no Project: web site design/information Orange: HardNosedBusinessman in the North of Norway. What it lacks in size it 2004 providing the actual architecture Design+Art direction: Steve Price PS2 Ghosthunter makes up for in a vibrant mix of music, artistic and cultural diversity. stage, and one of the Backend Development: local Isokon Plus With a population of around fourteen it is in a buildings we were really remote but beautiful part of the world. happy when Steve also Laurence King Publishing 2005 This year was the third, and biggest (yet) produced the web site. Evian music/storytelling/art festival and I worked with Our expectations Sigrid Szetu Sunday Times the organisers to design the site. Built by a local developer I helped to try and ‘put them on the map’ were no where near The Streets 2006 so to speak. what he designed for RedDot Cointreau I made photographs of the island a focus us and we believe we and utilised the Tilt Shifter Maker tool to set the have an awesome site RedDot HSBC 2007 photos in an almost model village style setup; as it which fits the nature Whatif LD v2 sometimes feels like this when there. salt of the festival, whilst LD also celebrating the jobsgopublic place and the people. Poker trillion 2008 My Breast Friends Brilliant!” salt Rune Mikkelborg, www.nyksund.no Event organiser ArisingArtist Democrazy 2009 Nyksund Bluebird
  • 37. 1999 Six Degrees of Separation 2000 MA Timeline Egg 2001 Experiments Plan-B Studio v1 salt 2002 Wild Bunch Critical Sales 2003 hmf LD v1 Outrage I was contracted by The Shop at Bluebird on “From day one I’ve Client: The Shop at Bluebird Project: web site design/information Orange: HardNosedBusinessman London’s Kings Road to develop an entirely new 2004 never had any concerns architecture/build Design+Art direction: Steve Price PS2 Ghosthunter online strategy and site design. The brief was crafted out of lots of meetings between the manager about working with Backend Development: Nico Nuzacci Platform: Wordpress Isokon Plus and myself. Steve. He has a very It soon became clear that not only did they want calming, relaxed Laurence King Publishing 2005 to manage the content, but also have something approach and has Evian that was very immediate-feeling. Something blog- consistently managed Sigrid Szetu Sunday Times like, but more refined. I bought in my trusted technical Partner Nico to delivery great design The Streets 2006 Nuzacci (in Sweden) to help realise the projects and now a great web RedDot Cointreau potential, and the result is a web site created to site. But more than allow the shop to present only the items that are the that he’s very open RedDot HSBC 2007 ‘hottest’ for that day, week or month. Each area of to discussing issues, Whatif LD v2 the shop has it’s own blog-like status and allows for salt each section to update itself. thoughts and concerns LD which is a refreshing jobsgopublic change to most Poker trillion 2008 My Breast Friends designers.” salt Paul Baptiste, Bluebird ArisingArtist Democrazy 2009 Nyksund Bluebird