1. Virtuality and the rise of the avatar
Patrick Collings
Sagacite Brand Agency
March 2008

2. This presentation builds on an earlier one dealing with social media, user generated
content and virtual worlds. That presentation can be viewed at http://www.slideshare.net/
pjcollings/brands-in-the-digital-arena-patrick-collings/
Thanks to Fallon strategic planners Aki Spicer and Avin Narasimhan for bringing the work
of philosopher Jean Baudrillard and the quote from William Gibson to my attention.

3. what are we going to look at

4. understanding virtuality
the concept of virtual worlds
second lives become real
brands in virtual environments
follow the avatar
key takeaways

5. virtuality
is already part of our lives