IBM and the Metaverse

Why is IBM leveraging the
3-D Internet for Business?

Dvir Reznik, IBM Software Group




         ...
IBM and the Metaverse – HIT SGS, February 2008




                                                 © 2008 IBM Corporation
IBM and the Metaverse – HIT SGS, February 2008




Why does IBM care?

                                                   ...
IBM and the Metaverse – HIT SGS, February 2008




IBM values
Innovation
                                         “Innovat...
IBM and the Metaverse – HIT SGS, February 2008




                                                 © 2008 IBM Corporation
       The World Urban Forum (WUF) engaged IBM to sponsor
        HabitatJam to help set the agenda for WUF3, the biannua...
IBM and the Metaverse – HIT SGS, February 2008




3D Internet – unfolding opportunities

                                ...
IBM and the Metaverse – HIT SGS, February 2008



 7.5 Million “Residents”
 219% Annual Growth
 Collectively spend 360,...
IBM and the Metaverse – HIT SGS, February 2008




                                                 © 2008 IBM Corporation
IBM and the Metaverse – HIT SGS, February 2008




Meetings

                                                 © 2008 IBM C...
IBM and the Metaverse – HIT SGS, February 2008




                                                 IBM Alumni event
     ...
IBM and the Metaverse – HIT SGS, February 2008




Wimbledon demo…
Integrating real-world
‘Hawkeye’ ball tracking
data wit...
IBM and the Metaverse – HIT SGS, February 2008




                                                 © 2008 IBM Corporation
IBM and the Metaverse – HIT SGS, February 2008




                                                  Led to Client Builds
...
IBM and the Metaverse – HIT SGS, February 2008




CodeStation – for ISVs

                                               ...
IBM and the Metaverse – HIT SGS, February 2008




                                                 © 2008 IBM Corporation
quot;Big Blue is promoting a video
       game that could change the
         way companies develop
           leaders and...
IBM and the Metaverse – HIT SGS, February 2008



Why does IBM care?

  Use the technology
  Establish a presence
  Dev...
IBM and the Metaverse – HIT SGS, February 2008




http://www.flickr.com/photos/rtarga/223776150/                © 2008 IB...
IBM and the Metaverse – HIT SGS, February 2008




                                                 © 2008 IBM Corporation
IBM and the Metaverse – HIT SGS, February 2008




                                 dvir@il.ibm.com

                     ...
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IBM and the Metaverse - HIT SGS 2008

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IBM and the Metaverse focuses on IBM's interest in virtual worlds, from the early beginning. By the end of my presentation you'll know how IBM got into the metaverse, what are we doing there and how you can benefit from our experience

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IBM and the Metaverse - HIT SGS 2008

  1. 1. IBM and the Metaverse Why is IBM leveraging the 3-D Internet for Business? Dvir Reznik, IBM Software Group © 2008 IBM Corporation
  2. 2. IBM and the Metaverse – HIT SGS, February 2008 © 2008 IBM Corporation
  3. 3. IBM and the Metaverse – HIT SGS, February 2008 Why does IBM care? © 2008 IBM Corporation
  4. 4. IBM and the Metaverse – HIT SGS, February 2008 IBM values Innovation “Innovation that Matters — for our company and the world” © 2008 IBM Corporation
  5. 5. IBM and the Metaverse – HIT SGS, February 2008 © 2008 IBM Corporation
  6. 6.  The World Urban Forum (WUF) engaged IBM to sponsor HabitatJam to help set the agenda for WUF3, the biannual conference on urban sustainability.  HabitatJam was the largest brainstorming ever on urban sustainability bringing together 39,000 participants from 191 countries including delegates, academics – and the slum dwellers whose lives would ultimately be impacted.  On-the-ground events – such as Jam cafes – brought thousands of slum dwellers to the Jam (people who had never seen a computer): • Kibera, Kenya: Hundreds of slum dwellers lined up for hours for the opportunity to have their messages typed into a computer, in the hope that the issues they faced would be brought before WUF3 delegates. • Delhi, India: 10,000+ people gathered in slums to express their views and discuss the problems of the world's cities. • Similar events were held in Russia, the Congo, Colombia, Cameroon, Brazil, Uruguay, Peru and Bangladesh. IBM’s Jams demonstrated an innovative approach to massive brainstorming, connecting people who otherwise could never meet. 6 3-D Internet – Advancing Business in Virtual Worlds © 2007 IBM Corporation
  7. 7. IBM and the Metaverse – HIT SGS, February 2008 3D Internet – unfolding opportunities “The 3-D Internet may at first appear to be eye candy, but don't get hung up on how frivolous some of its initial uses may seem… 3-D realms such as Second Life are the next phase of the Internet's evolution and may have the same level of impact as the first Web explosion.” Sam Palmisano, IBM Chairman and CEO January 22, 2007 © 2008 IBM Corporation
  8. 8. IBM and the Metaverse – HIT SGS, February 2008  7.5 Million “Residents”  219% Annual Growth  Collectively spend 360,000 hours/day in-world  Median age is 33, 65% Male  75 million instant messages per month between residents © 2008 IBM Corporation
  9. 9. IBM and the Metaverse – HIT SGS, February 2008 © 2008 IBM Corporation
  10. 10. IBM and the Metaverse – HIT SGS, February 2008 Meetings © 2008 IBM Corporation
  11. 11. IBM and the Metaverse – HIT SGS, February 2008 IBM Alumni event (http://greateribm.com) © 2008 IBM Corporation
  12. 12. IBM and the Metaverse – HIT SGS, February 2008 Wimbledon demo… Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo © 2008 IBM Corporation
  13. 13. IBM and the Metaverse – HIT SGS, February 2008 © 2008 IBM Corporation
  14. 14. IBM and the Metaverse – HIT SGS, February 2008 Led to Client Builds Circuit City and Sears © 2008 IBM Corporation
  15. 15. IBM and the Metaverse – HIT SGS, February 2008 CodeStation – for ISVs © 2008 IBM Corporation
  16. 16. IBM and the Metaverse – HIT SGS, February 2008 © 2008 IBM Corporation
  17. 17. quot;Big Blue is promoting a video game that could change the way companies develop leaders and manage projectsquot; 17 3-D Internet – Advancing Business in Virtual Worlds © 2007 IBM Corporation
  18. 18. IBM and the Metaverse – HIT SGS, February 2008 Why does IBM care?  Use the technology  Establish a presence  Develop skills, help our customers  Build a “mindshare”  Promote standards  Innovate © 2008 IBM Corporation
  19. 19. IBM and the Metaverse – HIT SGS, February 2008 http://www.flickr.com/photos/rtarga/223776150/ © 2008 IBM Corporation
  20. 20. IBM and the Metaverse – HIT SGS, February 2008 © 2008 IBM Corporation
  21. 21. IBM and the Metaverse – HIT SGS, February 2008 dvir@il.ibm.com http://eightbar.co.uk http://dvirreznik.blogspot.com © 2008 IBM Corporation

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