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Virtual Worlds & Second LifeMKTG 6226<br />Prepared By: Alison Hoy	 	@AHoy09<br />
Virtual Worlds<br />Based on postmodernist concept of hyperrealities<br />		“The idea that reality is constructed, and 	th...
Second Life<br />Founded by Linden Labs in 2003<br />Over 20 million registered residents, 800,000 actively used<br />User...
Virtual Worlds vs. Other Social Media<br />Interact with users in real-time<br />Create fully customized virtual self-pres...
Corporate Opportunities<br />Advertising & communications<br />Selling virtual products<br />Market research<br />Human re...
5Cs of Success in Virtual Worlds<br />Catch traffic<br />Compensate presence<br />Consider Innovativeness<br />Creating a ...
Second Life Campaigns<br />Failure:<br />
Second Life Campaigns<br />Success: <br />
Questions?<br />
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Virtual worlds & second life presentation slideshare

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A summary of "The Fairyland of Second Life: Virtual Social Worlds and how to use them" by Andreas Kaplan and Michael Haenlein.

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Virtual worlds & second life presentation slideshare

  1. 1. Virtual Worlds & Second LifeMKTG 6226<br />Prepared By: Alison Hoy @AHoy09<br />
  2. 2. Virtual Worlds<br />Based on postmodernist concept of hyperrealities<br /> “The idea that reality is constructed, and therefore it is possible to construct things that are more real than real” – Venkatesh et al.<br />Existing virtual worlds include:<br />
  3. 3. Second Life<br />Founded by Linden Labs in 2003<br />Over 20 million registered residents, 800,000 actively used<br />Users can construct alternative identities & environments<br />$1 USD = Approx L$265<br />
  4. 4. Virtual Worlds vs. Other Social Media<br />Interact with users in real-time<br />Create fully customized virtual self-presentations in avatars<br />Worlds are 3-D versus 2-D<br />
  5. 5. Corporate Opportunities<br />Advertising & communications<br />Selling virtual products<br />Market research<br />Human resources<br />Internal process management<br />
  6. 6. 5Cs of Success in Virtual Worlds<br />Catch traffic<br />Compensate presence<br />Consider Innovativeness<br />Creating a learning environment<br />Care about avatars<br />
  7. 7. Second Life Campaigns<br />Failure:<br />
  8. 8. Second Life Campaigns<br />Success: <br />
  9. 9. Questions?<br />

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