Team FarmBridge presentation for Design Expo, presented to NYU ITP | Spring 2010

1. FarmBridge
Building communities around local food
Design Expo, Spring 2010
Noah Waxman Julio Terra
Tianwei Liu Cindy Wong
Monday, May 17, 2010

2. Flickr Credit: The Bitten Word
Healthier, locally farmed food
+
Greater sense of connection and
community
Flickr Credit: ryanlachica
Monday, May 17, 2010

3. Our Product
FarmBridge is an online platform that makes it easier
for neighbors to form groups and gain access
to locally farmed food.
Monday, May 17, 2010

4. Our Product
It provides:
1) Management tools for community leaders
2) Social software for community members
Monday, May 17, 2010

5. Flickr Credit: XXXXXX Flickr Credit: p0ps Harlow
CO-OPs Farmers’ Markets
Flickr Credit: CantalopeAlone Flickr Credit: XXXX
CSAs Gourmet Stores
Monday, May 17, 2010

6. WHAT IS CSA?
COMMUNITY
SUPPORTED
AGRICULTURE
Monday, May 17, 2010

7. Number of registered CSAs (1997-2009)
5000
3750
2500
1250
1997 1999 2001 0
2003 2005
2007
2009
CSAs Registered Nationwide
Source: LocalHarvest, January 2010
Monday, May 17, 2010

8. CSAs are currently unable to keep up with demand.
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9. Typical FarmBridge Community Site
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10. Organizers & Members:
User Research
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11. Monday, May 17, 2010

12. “Administrative work is definitely the
biggest challenge.”
- Lauren Melodia,
Core Group, Bedstuy CSA
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13. Monday, May 17, 2010

14. “It took me a solid year to figure out
what I was doing. Mostly because
records were messy.”
- Andrea Aldana
Core Group, Washington Square CSA
Monday, May 17, 2010

15. “Living closely to your season and
eating in accordance to that is really
complicated. ”
- Melissa Danielle,
Core Group, Bedstuy CSA
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18. VIDEO
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19. Organizer
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20. Members
Local Farmer
Organizer
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21. Members
Local Farmer
Organizer
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22. FarmBridge for
Community Managers
Monday, May 17, 2010

23. Flickr Credit: Sean Dreilinger
Monday, May 17, 2010

24. Jen
COMMUNITY
MANAGER
Occupation: PR
Interests: Yoga,
Vegan, Baking
Flickr Credit: Sean Dreilinger
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25. Flickr Credit: missginsu
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26. Flickr Credit: ninahale
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27. How Can We Address
Community Manager Needs?
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28. How Can We Address
Community Manager Needs?
• Decrease Administrative Burden
• Increase Flexibility
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29. Monday, May 17, 2010

30. Collaborative Participation
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31. Collaborative Participation
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32. Monday, May 17, 2010

33. Monday, May 17, 2010

34. Collaborative Participation
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35. Collaborative Participation
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36. Monday, May 17, 2010

37. Monday, May 17, 2010

38. FarmBridge for
Community Members
Monday, May 17, 2010

39. Flickr Credit: ryanlachica
Monday, May 17, 2010

40. Brian
COMMUNITY
MEMBER
Occupation: Designer
Interest: Cooking, Art,
Local Food
Flickr Credit: ryanlachica
Monday, May 17, 2010

41. My Basket
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42. My Basket
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49. My Basket
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50. Flickr Credit: ryanlachica
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51. Sharing
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52. Sharing
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53. Neighborhood View
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54. Conclusion
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55. Neighborhood View
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56. Credit: WindFall Farms
Monday, May 17, 2010