When deciding on how to design your website, one of the aspects that you need to keep in mind is to reduce bounce rate. One way you can achieve this is to make your website design visually appealing and interesting to look at.

1. Using Pictures to Improve a Website
When deciding on how to design your website, one of the aspects that you need to keep in mind is to
reduce bounce rate. One way you can achieve this is to make your website design visually appealing and
interesting to look at.
Using a wide range of information and graphics is just another way of creating a great looking website
design. You can add things such as your corporate logo design to bring in elements of visual content on
the page and make it more appealing while simultaneously stressing your business identity.
You could hire a Melbourne graphic design agency for your logo design to help add value to your
company website design. You can use images in different forms such as graphs photos logo and video
files.
Utilise images and graphics on your website design for maximum effect
While a person viewing your website design may not care for the written content on your web page, he
or she cannot fail to see graphics. Visual content always manages to evoke a response and hit the
emotional chord, which in turn can positively change the viewers’ decision making process.
Analyse your target markets and understand their needs and requirements.
Expand upon this knowledge to guide the implementation of visual graphics on your website design. If
you strike it right, images can be more successful in generating a response in your favour. Imagery also
play an important role in branding.
Originality and relevance
The two most important elements of graphics on your website are innovation and significance. There is
nothing worse than a potential customer visiting your website and finding an image that he has already
seen in several different places. It turns the visitor off.
While the image needs to be unique, the image should add informative value to your website.
Select graphics that are relevant to your business' website design. Using relevant images adds continuity
to your website design, which is great for branding. It never fails to make a positive impact on your
websites visitors.
Positioning of graphics
Positioning of graphics is as important as the content in them. There are different ways of placing them.
For instance, if you have a highly visual graphic image, you can make it the central feature in your
website.
If your requirements to use images to complement textual content, position them to the edge of the
page.
Surveys have revealed that visuals are big in the social networking circles. For example, when compared
to textual content, web pages with images are shared 200 percent times more on Facebook.

2. Moreover, the human brain processes visual information almost 60,000 times faster than it processes
textual information. So, when you include images on your website, you convey your point more
forcefully and quickly, and succeed in retaining customers on your site.