Artist reserach - Black Box


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Artist reserach - Black Box

  1. 1. Artist Research Black Box
  2. 2. BLACK BOX
  3. 3. Biography Black Box was an Italian house music group, who were popular in the 1980s and early 1990s. written and produced by the Italian production team Groove Groove Melody The band of three was made of a DJ, a classically trained clarinet teacher and an amazing keyboarder. Together, Daniele Davoli, Valerio Semplici and Mirko Limoni teamed up with the French Caribbean Model, Katrin Quinol who was the ‘supposed’ lead singer and also on the cover of all albums
  4. 4.  Katrin Quinol infact was just a pretty face and image for the band to use on the cover of albums. She mimed most of the songs and did some dancing. This shows how the band wanted to be seen by the audience. Using a young, attractive woman the target audience could relate, meaning it was played everywhere. The actual singer for the band was Martha Wash, who is famous for ‘ghost singing’ many songs Vs.
  5. 5. History In 1990s Martha Wash was hired as the vocals of the band and told the music was for club consumption and not mass- released. Their album ‘Dreamland’ was released in May 1990 The first single was ‘Ride on Time’ which was in Top 10 in many countries and No. 1 in the UK – it even became UKs best- selling single in 1989. The song heavily sampled ‘Love Sensation’ by Loleatta Holloway and this brought up questions about who the real vocalist was – it eventually made it onto the album In live perfomances Katrin lip-synced the vocals and in the videos When this went out Martha Wash went uncredited and sued Black Box, RCA Records.
  6. 6. HistoryThis lead to legal recognition of vocalists who perform songs for other artists.Wash received full vocal credit upon the single release of "Strike It Up", but the music video still featured Katrin Quinol lip-synching the lyrics.After the major hit various minor hits followed in the UK.In america they are best known for their album are their tracks are still played on rhythmic radio and in clubs
  7. 7. ‘Dreamland’ earned gold disc in both the UK and the USA and achieved double-platinum status in Australia, where it spent eight weeks at No. 1 during early 1991The band would have sold this to a wide audience, worldwide.This album was a hit for there single Ride On By which boosted sales and increased there fan base. After this there album sales went down. And they were only seen in the top 10 a few times afterwards
  8. 8. DiscographyStudio albums Peak chart positions U A A C F G N N S S Certifications Year Album details N S U U U U A R E L O W R (sales threshold) Z W K S S T N A R D R I & E B Dreamland •Released: May 8, 1990 •AUS: 2× Platinum 1990 1 14 18 35 36 63 4 8 15 9 14 56 16 •CAN: 2× Platinum [16] •Label: RCA •UK: Gold [17] •Formats: CD, LP, cassette •US: Gold [18] Positive Vibration •Released: August 23, 1995 1995 — — — — — — — — — — — — — •Label: Clubstitute •Formats: CD "—" denotes releases that did not chart
  9. 9. Record LabelRCA – Radio Corporation Of AmericaRCA is one of the flagship labels of Sony Music EntertainmentIt was founded in 1901 by Emile Berliner and Eldridge R. Johnson in New York.It produces different genres of music including, pop, Rock, R&B and Country music
  10. 10. InfluencesThe band formed at the beginning of a new era of musical taste, electronic dance musicThis happened in 1980s and originated in AmericaBy the mid-1990s, house music had been infused in mainstream pop and dance music worldwideTechniques with synthesisers and mixing were experimented with by DJS worldwide
  11. 11. Representation of genreI think Black Box show that they are a ‘house band’ from their beat and style of music.They are a second generation who expand on the ‘original house music’ that first appeared in the 1980s, they experiment with the vocals and blend together beats with this to create their own style.The use of their ‘branding icon’ Katrin shows their awareness of their brand imageThey use Katrin purely as an ‘icon’ for their music, this makes them recognisable to the audience and easily relatable to the dance, house music scene
  12. 12. Attitude/ imageAs a band they are upbeat and suited to the lively club sceneTheir music encourages dancing and having a good time which suggests they are easy going and aimed at young people.Their image comes from the ‘dancing girl’ Katrin who represents a young, care free, energetic female – many that would be on the dance scene – she supports the music and the image the band are trying to get across, without
  13. 13. Dreamland Analysis Background: The colours red and The blue lighting black used give a used on Katrin is similar to the bold feel – they lights that would are used behind be used in clubs Katrin and could and dance symbolise, scenes this relates to the passion, lust, music danger. This lures in the customerKatrin picture being The font used isused in the centre simple andof the album shows subtle. They useshe is the main a contrastingselling point to theaudience – she is colours to makeinstantly the writing standrecognisable out
  14. 14. Selling patternsThis shows what the customers also bought – all these bands are house, electronic and from the 1980s – 90s era.