Measuring the potential of viral stuff

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Measuring the potential of viral stuff

  1. 1. Measuring the potential of viral stuff(Advertising viral stuff, I mean. Don’t get me wrong)
  2. 2. Well, can we measure thepotential of viral stuff?
  3. 3. Well, can we measure thepotential of viral stuff? Honestly? Nope.
  4. 4. BUT
  5. 5. There’s a formula that might help.
  6. 6. (1 to 10 grade) (1 to 10 grade)Chance of + (How much the agency liked x 2) % (How much you liked the idea x 4) =viralization How many things in the video will instantly fuck your brand (1 to 5 - if there’s more than 5, forget it please; if there’s nothing, it’s just another branding video)
  7. 7. In other words: Even if everything is ok,there’s only 60% of chancethat your stuff will go viral. * * Data source: my brain.
  8. 8. In other words: Even if everything is ok,there’s only 60% of chancethat your stuff will go viral. (Sorry about that.)
  9. 9. Now you’re thinking:HOLY S***
  10. 10. HOLY S***
  11. 11. KEEPCALM ANDAPROVETHINGS
  12. 12. A few tips:
  13. 13. 1) Act like your target. Talk like your target, and not like their mom. Or grampa. Or son. You shouldn’t think that people would love you and share your content just because you pretend to be cool. Be original.
  14. 14. 1I) Content >>> brandIf you want a product placement video or an interactive banner, you’re doing itwrong. Think about your brand as part of the content, but not as the protagonist.
  15. 15. III) Respect the #fail You will fail someday. But learn with it,don’t just take your content off the web. Trolls are watching and waiting for it.
  16. 16. IV) Low cost videos are not the secret for virals, ok? You can try harder, I know that. Soplease, have an idea first. Than you decide how and where you should use it. Creativity viralizes more than formats.
  17. 17. That’s it.With love, @bruno. http://about.me/pillbet

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