Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Strategy for apps

2,104 views

Published on

Slides for Unplugged 11.

Published in: Technology
  • Be the first to comment

Content Strategy for apps

  1. 1. You had me at Sign Up Content Strategy and Apps Relly Annett-Baker @rellyab
  2. 2. Let’s make a deal.First, we talk strategy.Then we talk content.
  3. 3. Buy This Book. Now.
  4. 4. My Christmas shopping
  5. 5. Apps amaze me
  6. 6. You are gods
  7. 7. Mobile has surpassedhome machine sales
  8. 8. But what about apps?
  9. 9. We dream of being muscle memory
  10. 10. 26 % of apps are onlyopened once.3 out of 4 apps don’tmake it into general use.
  11. 11. The mobile device isa bottled fairy. Bottled fairiesdon’t do magic.
  12. 12. Let’s talk about what mobile isn’t
  13. 13. Mobile is not a device. It is a verb.
  14. 14. In which I totally rip off Erin’s list
  15. 15. accessible
  16. 16. searchable
  17. 17. findable
  18. 18. shareable
  19. 19. selectable
  20. 20. self-aware
  21. 21. portable
  22. 22. flexible
  23. 23. So, about thatcontent then.
  24. 24. What are you?
  25. 25. • a) I’m big!• b) I’m small!• c) Don’t know.• d) None of the above.
  26. 26. a) I am big
  27. 27. b) I am small
  28. 28. c) Don’t know.
  29. 29. d) None of the above.
  30. 30. Your app is one part of the machine
  31. 31. http://24ways.org/2010/a-contentmas-epiphany
  32. 32. Who are you?
  33. 33. We are X but not Y
  34. 34. Who are your users?
  35. 35. Write a letter
  36. 36. What do you have?
  37. 37. What do you need?
  38. 38. Well, how are you going to get that, then?
  39. 39. Create that content.
  40. 40. Keep inventory.
  41. 41. Don’t get lazy.
  42. 42. Get in a professional.
  43. 43. By the way
  44. 44. Don’t bolt yourself in.
  45. 45. Don’t bolt your users in either.
  46. 46. You are one step ahead of the competition. photo from projo.com
  47. 47. But only a babystep, cocky.
  48. 48. NotMobile first.Content first.
  49. 49. FCPathon!fcpathon.co.uk24 hours ofweb geek pirate radioraising money forFull Code Press
  50. 50. Thanks!Relly Annett-Baker Supernice Studio @rellyab

×