The story of The End

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Presentation given at The Story 2012

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The story of The End

  1. 1. @philstuart + @tomchatfield #playTheEndThe End / The Story 2012 Preloaded
  2. 2. The End / The Story 2012 Preloaded
  3. 3. DEATHThe End / The Story 2012 Preloaded
  4. 4. (Make it easier)The End / The Story 2012 Preloaded
  5. 5. RELIGIONThe End / The Story 2012 Preloaded
  6. 6. 2/3 UK teens lack faithThe End / The Story 2012 Preloaded
  7. 7. PHILOSOPHYThe End / The Story 2012 Preloaded
  8. 8. THE CONCEPTThe End / The Story 2012 Preloaded
  9. 9. The challenge?The End / The Story 2012 Preloaded
  10. 10. THE GAMEThe End / The Story 2012 Preloaded
  11. 11. The End / The Story 2012 Preloaded
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  14. 14. The End / The Story 2012 Preloaded
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  18. 18. The End / The Story 2012 Preloaded
  19. 19. The End / The Story 2012 Preloaded
  20. 20. The End / The Story 2012 Preloaded
  21. 21. The End / The Story 2012 Preloaded
  22. 22. The End / The Story 2012 Preloaded
  23. 23. The End / The Story 2012 Preloaded
  24. 24. RESULTSThe End / The Story 2012 Preloaded
  25. 25. results 2.8m levels played Average save game 2 hours + 266k edu-clicks 9k Facebook LIKES Best Game BIMA awardThe End / The Story 2012 Preloaded
  26. 26. 1m+ Answers Crusading Truth-Teller 3% The Truth-Teller 40% Mystic Truth Teller 1.5% The Crusader 9% Crusading Awakener 2.5% The Awakener 26% Mystic Awakener 5% The Mystic 13%The End / The Story 2012 Preloaded
  27. 27. most answered Is it possible to be happy simply living in the moment? 75% Yes 25% No (300,353 answers)The End / The Story 2012 Preloaded
  28. 28. big swingers Is there such a thing as a cause worth dying for? 83% Yes 17% No (18,932 answers)The End / The Story 2012 Preloaded
  29. 29. big swingers Would you donate your body to help others after death? 81% Yes 19% No (62,855 answers)The End / The Story 2012 Preloaded
  30. 30. big swingers Should it be possible to laugh at Death? 82% Yes 18% No (10,344 answers)The End / The Story 2012 Preloaded
  31. 31. close-calls Are humans cut of from other parts of nature? 43% Yes 57% No (19,881 answers)The End / The Story 2012 Preloaded
  32. 32. close-calls Is there such a thing as fate? 53% Yes 47% No (39,151 answers)The End / The Story 2012 Preloaded
  33. 33. interesting Should people be able to choose how they die? 62% Yes 38% No (114,061 answers)The End / The Story 2012 Preloaded
  34. 34. The EndThe End / The Story 2012 Preloaded

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