Presentation given at The Story 2012

1. @philstuart + @tomchatfield
#playTheEnd
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2. The End / The Story 2012 Preloaded

4. DEATH
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5. (Make it easier)
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6. RELIGION
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7. 2/3 UK teens lack faith
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8. PHILOSOPHY
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9. THE CONCEPT
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13. The challenge?
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17. THE GAME
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31. RESULTS
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32. results
2.8m levels played
Average save game 2 hours +
266k edu-clicks
9k Facebook LIKES
Best Game BIMA award
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33. 1m+ Answers
Crusading Truth-Teller 3%
The Truth-Teller 40%
Mystic Truth Teller 1.5%
The Crusader 9%
Crusading Awakener 2.5%
The Awakener 26%
Mystic Awakener 5%
The Mystic 13%
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34. most answered
Is it possible to be happy
simply living in the moment?
75% Yes 25% No
(300,353 answers)
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35. big swingers
Is there such a thing as a
cause worth dying for?
83% Yes 17% No
(18,932 answers)
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36. big swingers
Would you donate your body to
help others after death?
81% Yes 19% No
(62,855 answers)
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37. big swingers
Should it be possible to
laugh at Death?
82% Yes 18% No
(10,344 answers)
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38. close-calls
Are humans cut of from
other parts of nature?
43% Yes 57% No
(19,881 answers)
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39. close-calls
Is there such a thing as fate?
53% Yes 47% No
(39,151 answers)
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40. interesting
Should people be able to
choose how they die?
62% Yes 38% No
(114,061 answers)
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41. The End
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