Slides for workshop presentation given at IWMW (Institutional Web Management Workshop) .
Abstract: Schema.org is a major new initiative supported by Google, Yahoo, Microsoft Bing and Yandex with the aim of "making it easier for people to find the right web pages". It is a simplified profile of microdata, a means of embedding metadata in web pages that is aligned with HTML5. It differs significantly from previous attempts at providing resource descriptions for web pages to aid discovery, such as various metadata schema, microformats and RDFa in that it has support from the major search engines plus W3C, making it both standards-based and with vendor support.
This workshop will investigate relevance of schema.org to UK Further and Higher Education Institutions. For example what might it offer for the description of organisations, events, courses and resources. There will be an emphasis on what practically can be achieved now, what might be achieved in the near future, what is necessary to get there, and what are the pitfalls and misconceptions to avoid.