1. Lean Startup – eine Einführung
Vortrag beim Lean Startup Circle FrankfurtRheinMain
am 12.3.2014
Build
MeasureLearn

2. Paul Herwarth von Bittenfeld
 Seit 2003 als Projektleiter,
später als Product Owner und
aktuell als ScrumMaster bei
//SEIBERT/MEDIA tätig.
 Scrum Product Owner (CSPO)
und Scrum Professional (CSP)
 Twitter: @pherwarth

3. LEAN STARTUP

4. http://www.flickr.com/photos/betsyweber/6719450919/

5. „„A startup is an organizationA startup is an organization
dedicated to creating somethingdedicated to creating something
new under conditions ofnew under conditions of extremeextreme
uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/

6. http://www.flickr.com/photos/myfuturedotcom/6053042920/

7. Der Build – Measure – Learn-Zyklus
http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg

8. Minimum
Viable
Product
(MVP)

9. Lean Canvas für ein Social Media Tool
● Painful
aggregation
of data over
different
services
● Easy to use
● One-shop-
stop for
Social Media
Metrics
● One tracking
for all services
● Personal
analytics
dashboard
● Number of
Active Users
● Revenue
● Scrum team
financed by
existing
business
● Social Media
Heavy User
(Twitter,
Facebook, …)
● Small
businesses
● Hosting
● Development
● Freemium
● Micro payments
● Marketing
● Performance
tweet
1 234
5
67
8
9
"Your business model is your product" - Ash Maurya

10. Beispiele

11. http://www.flickr.com/photos/sea-turtle/5167883243/

12. http://www.flickr.com/photos/eugeniot/7698510122/

14. http://www.flickr.com/photos/fuzzhead/8141369585/

15. Fragen, Erfahrungsaustausch und Feedback gerne via:
 Twitter: @pherwarth
 XING
 LinkedIn
Links:
 Offizielle Website: theleanstartup.com
 Blog von Ash Maurya: practicetrumpstheory.com
 Deutsche Übersetzungen von Ash Maurya-Artikeln:blog.seibert-media.net