Mobile Marketing is exploding and it is no longer optional even for small South Florida businesses. By understanding mobile SEO, mobile apps and mobile web development you can only help to grow your business.

1. CMA – Mobile Marketing

2. Captions
MOBILE STATE OF THE NATION

3. Evolution of the Phone
1900 - innovation 1983 - portability 2009 – smart phone

4. Mobile User Stats
2009 – Users by Gender
Average mobile user
52% females
is 32 yrs old
48% male
Mobile media usage
Dominated by males at
65%

5. Change in Mobile Landscape
• Data plans are driving revenue growth
• Voice is no longer the killer app
– 22% decrease last year in just voice calls
• Apps have shifted use patterns

6. Market Enablers
• Just as the Internet took off with broadband
the same too will happen with mobile
• 3 key market enablers in mobile
1. Smart technology
2. 3G, 4G networks
3. The data plans

7. Social & Mobile
• In UK, is the most popular mobile
Internet site
• Social networking account for 47% of time
spent on the Internet
• Facebook users more engaged on their mobile
than their PC
• usage is almost 2x greater on a
mobile device than PC
• MySpac e is down 10 million users on PC,
but growing users on mobile – its sticky

8. Mobile Multimedia Stats
• 10% of mobile users have a touch screen
– These users more likely to use multimedia
• Majority of gamers on touch screens – iPhone
• 15% increase in photo usage on mobile
• Video is low usage but will grow
• 42% growth in app usage (33-47 million users
in US in 2009 alone)
– Games, email, IM, maps, weather
– Local based apps most popular - relevant

9. Key Take Aways
• Opportunity in Canada for mobile marketing
• Mobile = intense user pattern – could be great
for brands
• Upscale users on mobile – great advertiser
audience

10. Gadoua MultiGo & Wonder+ Case study
DIGITAL MARKETING MIX
PHILOSOPHY

11. 70/20/10 Rule
Traditional Online Emerging Platforms Future Investment
Mobile
Social Media
Website
Landing Pages
Paid Advertising
SEO

12. Digital Marketing Campaign
Website
Online Banners, PPC
Landing Pages
Social Media (pages, ads)
Mobile (website, ads)

13. Mobile Campaigns
• Mobile website should be at the foundation of
your mobile campaign
– Should be specific to the campaign
• Ads need to have strong call-to-action not just
brand promotion
• Any messaging should drive audience back to
mobile website
• As part of the rest of your online channels –
complimentary, does not replace

14. MOBILE BUSINESS MODELS

15. Mobile in the KING
23 million mobile
users in Canada
4 Billion
1.4 1.5
1.3 Billion
Billion Billion

16. What has changed?
• Pace of the innovation is staggering
• Location based content & services
• Ad serving elements
• Mobile has become a marketing extension
• Networks are growing and improving
• High speed bandwidths are better supported
• Mobile users are well ahead of brands

17. Advantages of Mobile
• Mobile brings location and targeting
• Customer intelligence
• Interactive advertising
• Immediate results
• Mobile users more willing to “expose”
themselves (location details) unlike online

18. The Potential of Mobile
• Mobile ecosystem has to mature a little but it
is moving fast
• Access through a mobile device to the
Internet will surpass online PC access
• The market is already here
• Mobile is an extension of the digital network
• Analytics is instantaneous and powerful

19. MOBILE APPS

20. Considerations
• Who is your target audience
• What is your goal
• What is your budget
• Which device
– Blackberry: less apps, more opportunity
– iPhone: easiest for development, great feedback
– Android: low usage

21. Marketing of Apps
• Mobile website
• Mobile banners
• Other online channels
• Advertising on app store
• Promote to database
• “House ads” on own site
• PR, blogs

22. Questions?
Jamshaid (Jam) Hashmi
1888 678 7588 x 1278 Toll Free
jhashmi@wsiworld.com
http://ca.linkedin.com/in/jamshaidhashmi
www.facebook.com/jamshaidhashmi
www.twitter.com/jamshaidhashmi