SEO can sound to some like a magical 3 letters with no real meaning other than to the tech-head in the nearest office?! What it actually means, as many of you will be aware, is 'Search Engine Optimisation'.

1. Why do I need SEO?
SEO can sound to some like a magical 3 letters with no real meaning other than to the tech-head in the nearest
office?! What it actually means, as many of you will be aware, is 'Search Engine Optimisation'.
So - what is Search Engine Optimisation ? Let me break that down for you:
 Search - when you go onto your computer and login to the internet, you will then use what is known as
a 'Search Engine' - basically this means the place where you search for stuff! So as an example, if
you were looking for an SEO company in your area, let's say you live near the city of Bristol, you
might search 'SEO Bristol'
 Engine - a cars engine is what drives it. In the same way, on the internet, Google is described as the
'engine' in which your search is driven. There are others such as Bing, Yahoo Search, Ask etc etc -
these are the engines of the net!
 Optimisation - if you want your website to be on the first page of Google for your product or service,
you need to 'optimise' your site. That is what 'optimise' means in this phrase...there are many
techniques used to optimise a website
So - that breaks down the phrase SEO for you in a bit more detail. Let's now look at some statistics for the
internet to see how vital using SEO is in todays fast paced world.
1/ How many people are searching the net?
According to Google Stats there's about fourty thousand searches per second - that equates to over one trillion
searches per year. That is an insane amount of searches and just goes to show how important it is to have you
website optimised to capture some of these searches!
2/ How many websites are there in the world?
In figure is approximately one billion websites - again, this goes to show that the www is indeed THE place to
be if you have a business...You used to be able to get away without a site, but if you have a site these days you
are at a distinct advantage!
3/ How many financial transactions are made online?
A hard figure to quantify - however, PayPal ALONE takes over three hundred million dollars PER day - now
think about all the other providers such as SagePay, WorldPay, Braintree etc and you are talking a staggering
amount.
Summary.
In summary to the above information, it is vital that you find a decent SEO company to take on the work in
getting you good positions on Google - you will gain more customers and you will therefore gain more profit for
your business. One such company is 'SEO Giant' and you can gain a free no obligation quotation from them
simply by contacting them with your website and asking for a quote - they can be found here: www.seo-
giant.co.uk