Bob talked about the 10 most important Digital marketing trends in 2019 at the Digital Summit 2019. He was also a guest of the https://www.time4marketing.com podcast.

1. 1bob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Marketing Plan
by
Bob Tripathi
LawPilot
10 Ways to Drive
Digital Marketing in 2019
by
Bob Tripathi

2. 2bob@bobtripathi.com www.bobtripathi.com #DigitalSummit
About Bob Tripathi…
• 18+
Years
of
“in-­‐the-­‐trenches”
Digital
Marketing
experience
• Worked
in
both
B2C
and
B2B
industries
helping
SMB's
and
enterprises
like
Discover
Financial,
Sears
Holdings
and
numerous
other
companies
• Consulted
numerous
companies
in
industries
ranging
from
healthcare,
SaaS
companies,
e-­‐commerce,
consulting,
and
many
more.
• Co-­‐author
of
Instant
Content
Marketing
Success
&
Speaker
at
Numerous
conferences
and
startup
mentor
in
SF
• Holistic
Marketer
– A
rare
combination
with
ability
to
navigate
fluidly
from
technical,
marketing
and
business
expertise
Bob Tripathi
www.bobtripathi.com

3. 3bob@bobtripathi.com www.bobtripathi.com #DigitalSummit
The Digital Marketing Lifecycle

4. 4bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
The Digital Marketing Pie – Earned, Paid, Owned Media
Paid
(PPC & Display)
Earned
(SEO & Social)
Owned
(Email lists, Content
assets)
• Earned
– Hard
work
but
long
term
benefits
• Paid
– Spend
Money
to
drive
revenues
• Owned
– Takes
time
but
is
your
asset

5. 5bob@bobtripathi.com www.bobtripathi.com #DigitalSummit
$105B+ Digital Marketing Spend in 2019

6. 6bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Focus # 1 -­ Artificial Intelligence in MarTech platform
Paid
Search
Content
Personalization
Visual
Social
Media

7. 7bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Focus # 2 Content Marketing = Personalized Content Pieces
Director/Manager
Researcher/Influencer
C-­level
Decision Maker
Content Piece Type of Content Target Area Target Persona
Cost,
Quality
&
Growth ThoughtLeadership A&D Approver / Decision Maker
4 Steps to Asset Performance
Excellence
ebook
A&D/Mining
Influencer
Challenges in Aerospace & Defense Webinar A&D Researcher / Influencer
UG Gold Mine Changes improve
productivity
Case Studies Mining Approver / Decision Maker
VP – Level
Approver

8. 8bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
We know a thing or two about Content…
https://www.bobtripathi.com/ebook/instant-­‐content-­‐marketing-­‐success-­‐book/

9. 9bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Focus # 3 -­ SEO – Voice Search
50%
of
all
searches
will
be
voice
searches
by
2020
-­‐ ComScore

10. 10bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Voice Search Queries – Intent Driven
https://www.campaignlive.co.uk/article/just-­‐say-­‐it-­‐future-­‐search-­‐voice-­‐personal-­‐digital-­‐assistants/1392459

11. 11bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Focus # 4 -­ ABM into Mainstream

12. 12bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Marketing Activities to Engage Accounts
Email
Webinar
Linkedin Sponsored
Ad
Linkedin In-­‐MailDisplay/Banner
Ad
Twitter
Facebook
Ads
Direct
Mail
piece

13. 13bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
Focus # 5 -­ Customer Experience
Customer
Experience
UI/UX
Customer
Journey
Personalization
Unified
Messaging

14. 14bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
The Marketing Cloud Race

15. 15bob@bobtripathi.com www.bobtripathi.com #DigitalSummitbob@bobtripathi.com www.bobtripathi.com #DigitalSummit
https://www.bobtripathi.com/ebook/digital-­‐marketing-­‐trends-­‐for-­‐2019/
Download the remaining 5 Digital Marketing trends….

16. 16bob@bobtripathi.com www.bobtripathi.com #DigitalSummit
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:
bob@bobtripathi.com
www.bobtripathi.com
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