Seventy seven society sketches and statistics - 2014 Q2

Seventy seven society sketches & statistics
An evangelist’s perspective on the Networked Society Q2 2014

Public | © Ericsson AB 2014 - All rights reserved
#SocietyShaping
#IndustryInnovations
#DeviceDiversification
#UnlockingUsers
#VersatileVideo
#NetworkNovelties
#BoldBusinessmodels
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Versatile visualizer
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Broad(band) blogger
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Whiteboard wizard
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Picturesque photographer
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Alliteration aficionado
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Movie maker
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Kinetic keynoter
Ericsson evangelist #7
What?
Who?
@OneLinders

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Stories sweeping seven selected scenarios
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This compilation is covering a brief subset of possible Network Society topics shaping the future.
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Challenge creative conclusions constructively
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The material is not designed to provide answers, rather to trigger your own thoughts in key areas.
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Finding figures framing fantastic future
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In an ambition to back up stories with relevant facts, references are inserted into new contexts.
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Extensive evangelist experimentation enable errors
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This material represent early stage work, with a possibility of errors introduced by the author
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Advanced alliteration adoption affect accuracy
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Titles have been adjusted to fit a target format, where certain word selections can be questioned
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Creative comrades crucial contributors
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This compilation would not have been possible without key contributions from industry colleagues.
Digital delivery disclaimer

#Societyshaping
Major society shifts as the world gets more networked & connected

Phoneomenal phobia present
The biggest phobia in the world? ‘nomophobia’ - The fear of being without your mobile affects 66% of us [in the UK in 2012]. Source: Mail Online & SecurEnvoy, May 2012
74% of respondents are projected to confess to ‘nomophobia’ in 2014. Source: Netbiscuits, December, 2013

Manage Mega-city Movement
By 2025 630Mn people will live in 40 Megacities. Source: Ericsson ConsumerLab, 2013
An additional 400Mn will live in 5-10Mn sized cities. Source: Ericsson ConsumerLab, 2013

mobile marketing miracle
Smart social marketers think mobile first. Source: Unified Social , 2013
50% of all internet access by your customers is done via a mobile device, yet all your beautiful websites you have spent years perfecting are now a real pain for your audience to view on their mobile device. Source: Explore B2B, December 2012

Mobile money materializing
Carrier [at&t, Verizon, Sprint] backed ISIS mobile payment systems rolls out nationwide [in the US].
Source: The Verge, November 2013
US Mobile Payments expected to reach $90 Billion by 2017. Source: Forrester, January 2013

Cloud connected communities
Need for cloud services to support mobility and the ability for continuous innovation to drive competitive advantage. Source: NorthBridge, 2013
People in their 20’s and 30’s, the best & the brightests coming out of universities, the vast majority of them want to be in a cool urban core in a hip city.
Source: Better Cities and Towns , December 2013

Creative collaborations coming
Today’s fast-paced marketplace requires mutually beneficial partnerships to leverage creativity , experience, and resources, with right- and left-brain thinkers , that can help you arrive at a solution in less time. Source: Fast Company and Bob Mudge, 2013

eco-system experimentations
OpenStack is more than just software, it's a community and platform ecosystem. Source: OpenStack 2013
Ericsson's new lab aims to open the door for OpenDaylight, SDN applications.
Source: FierceWireless, February 2014

Complete city coverage
With 100kps at cell edge you can send texts and make voice calls. - Source: Ericsson, September 2013
At 1Mbps in the mid-cell you are in browsing, IM and audio steaming in terms of your app coverage. Source: Ericsson, September 2013
At 10Mbps close to the site your App Coverage is full video streaming. Source: Ericsson, September 2013

Frequency fuelled future
Countries with heavy mobile broadband usage such as the US, South Korea, and Japan are on track to need 1,000 MHz of spectrum by 2017. Source: Infonetics, Mobile spectrum market highlights, ’13

Connected city cradle
For every 1k connections 80 new jobs are created. Source: Ericsson & Arthur D. Little
Oslo and Copenhagen are the only cities with 90% probability of receiving 1Mbps downlink speeds. Source: Ericsson, October 2013

Daunting digital divide?
15% of American adults do not use the internet at all, and another 9% of adults use the internet but not at home. Source: PEW Internet Research, Digital Divide, 2013
In India and Indonesia, the smartphone is now the primary internet device. Source: Ericsson ConsumerLab, December 2013

#Industryinnovations
Innovations within/between industries to capture full potential

Innovation inspired industries
Smart City Market Likely to be $1.565 Trillion by 2020. Source: Frost & Sullivan, September 2013
For the past 200 years per-capita GDP growth has averaged 2% per year, however, it is slowing due to aging demographics and fewer workers. Source: Windriver, 2012

Office outsourcing oomph
70% of mobile professionals will conduct their work on personal smart devices by 2018. Source: Gartner, 2013
Internal private cloud (35%) cloud provider assesments/Strategy planning (33%) and infra-structure- (33%) & software-as-a-servce are the top-4 cloud [enterprise] projects now. Source: Forbes, September 2013

Smartphone savvy stadiums
From providing live match stats, pre-match build-up, action replays, competitions, being able to order your halftime refreshments, live betting, man-of the-match voting, local transport updates ... The opportunities are endless. Source: Richard Cook & Connected Everywhere May 2013

Magazines' multimedia move
Newsweek Quits Print after 79 Years, the title will be digital only Source: Wall Street Journal, October 2012
50% of tablet owners prefer to read news, magazines and Books on screen rather than paper Source: Price Waterhouse Coopers, 2013

Teaching through tablets
Los angeles students gets iPADs, crack firewall, play games [all in 2 weeks] Source: Associated Press, October 2013
Los angeles unified school district launches its drive to equip every [undergraduate] student [650 000] with iPADs Source: Los Angeles Times, August 2013

Prime put parcel pressure!
The $79 annual charge for Amazon prime includes free two-day shipping. Source: Amazon , 2013
The company [UPS] expects to ship 132 million parcels globally during the week before Christmas [2013] alone Source: Bllomberg Business week, December 2013

Connected care clout
38% of young couples/ parents would use a connected food and medicine service that provides real-time consumption updates from daycare and elderly care centers every day. Source: Ericsson, 2013

generate green granular grid
In Canada, 7 Million households already [2012] use smart meters Source: GSMA and PwC, Connected living study 2012
In developed markets, over 100 million smart meters will be installed next 5 years [by 2017]
Source: GSMA and PwC, Connected living study 2012

Half-hearted hotel hotspots
There are four ways your hotel is currently losing revenue because of poor WiFi. Lost bookings, waived fees, corporate events cancellations & few returning guests Source: Moonblink, August 2013

Restaurants real rewards
72% of smartphone users expect mobile applications to transform the restaurant experience within 3 years, up from 18% in 2013. Source: Ericsson ConsumerLab, 10 hot consumer trends 2013
Restaurant ordertaking cloud software solutions can be introduced from $39/month for a single tablet configuration Source: POSlavu, December 2013

Leverage lavish Lego lessons
There are now [2012] some eighty lego bricks for every man, woman and child on the planet. Source: Brick by Brick, 2013
In 2012 lego reported a five-year average annual sales growth of 24% and annual profit growth of 40%. Source:Brick by Brick, 2013

#Devicediversification
Networked devices where connectivity enable superior user values

Swift smartphone saturation
The South Korean connected device market either already is, or will soon be, the first in the world to reach [smartphone] saturation Source: Flurry, October 2013
78% of US adults with annual income of $75 000 and over have smartphones toda Source: Price Waterhouse Coopers, 2013

Terrific tablet tide
About 34% of Americans now own a tablet device
Source: PEW Research Centers Internet study 2013
475 000 native iPAD apps has been launched Source: Apple Wikipedia, October 2013
iPAD is for evening, iPhone is for late night Source: Flurry, August 2013

Useful Ultrabooks unveiled
178M Ultrabooks expected to be shipped in 2016, up from 21.5Mn in 2012. Source:Statista, 2013
This year [2013], the company's [Intel] new Haswell CPUs are poised to actually give those touchscreen computers the battery life and graphics power they desperately need Source: The Verge, July 2013

Gamers get great gear
Sony Playstation 4 sales pass 1Mn units day one Source: Computerworld, November 2013
On average gaming is the third most popular smartphone acitivt y (5.9 hours per month) Source: Ericsson, November 2013
Grand theft auto 5 makes $800M in day one Source: IGN, November 2013

Point-and- shoot penalty
Sony QX – lens shaped camera with WiFi smartphone snap-on
Source: Sony, 2013
Worldwide camera sales declined 43% YoY in 2013
Source: CIPA, August 2013

Connected car concoction
2014's battle for dashboard supremacy: Apple's CarPlay vs. Google's OAA vs. MirrorLink Source: CNET, March 2014
Collaborative business models need to be developped between operators and [vehicle] OEMs Source: Telefonica and Machina Research, June 2013

Wireless wearable world
The worldwide revenues for wearable electronic devices, apps and services is anticipated to be $1.6B this year [2013], increasing to $5B in 2016. Source: Gartner, December 2013

Sensors simplifying society
56% of Hospitals provide you with sensors for remote proactive healthcare by 2016 Source: Ericsson ConsumerLab, December 2013
66% of doors will recognize you and open automatically by 2016 Source: Ericsson ConsumerLab, December 2013

Machines' multimedia migration
The number of cellular M2M connections in industrial automation applications will grow from 2.5 million connections at the end of 2013 to 7.1 million connections by 2018 Source: Berg Insight, December 2013

Superb Surveillance solutions
IP/network video surveillance market would be growing by almost four fold in terms of revenue by the end of 2018. Source: Research & Markets , November 2013

Bring Best batteries!
Large bright screens, wifi, bluetooth and GPS often root cause for shortened smartphone battery life Source: Multiple sources
The largest battery packs now comes with a massive 14 000 mAh battery [6 phone charges] Source: Oh Gizmo, December 2013

#Unlockingusers
Transformation of user behaviors in different demographic groups

Smartphones surrounding sleep
A recent study found that 95% of those surveyed reported using electronic devices right before sleep Source: National Sleep Foundation , November 2013
39% of Americans use their cellphones on a nightly basis
Source: National Sleep Foundation , November 2013

Astonishing App-etite arrived
Demand for new mobile services could potentially transform all aspects of city life Source: Ericsson ConsumerLab, 10 hot consumer trends 2014
Users predict an overall increase in availability of such services by 25% [2014] and a further 25% increase within 3 Years Source: Ericsson ConsumerLab, 10 hot consumer trends 2014

Expect experiences everywhere
39% of people in emerging markets are content with [internet] connectivity on the subway and just 29% in industrialized nations. Source: Socialmediasatisfied, December 2013

Work wherever wireless works
Work is not a place anymore, it’s a state of mind.
Source: Appitive.com, July 2012
Smartphones and tablets have moved from Executive toys to essential work tools. Source: Airwatch Connect Conference, August 2013
3% never send/receive work-emails or have business discussions while on vacation Source: Appitive.com, July 2012

Significant selfie syndrome
’Selfie’ selected word of the year [2013] Source: Oxford Dictionaries, November 2013
Every day, 300 million photos are uploaded to Facebook. An additional 40 million go up on Instagram, while Flickr sees 4.5 million.
Source: USA Today, June 2013

Capture connected consumers!
Consumers who engage with brands via social media demonstrate a deeper social commitment to those brands and spend 20-40% more than other consumers. Source: Bain & Company , 2013

Teenagers txt, tweet & Tumble
350M ”snaps” are sent everyday with Snapchat. Source: Altimeter Group & ABC news 2013
26% of teens name Twitter as their most important social site Source: Piper Jaffray 2013
61% of teenagers 13-18 years use Tumblr Source: NextAdvisor 2013

Manage Millennials
36% of millenials were living with mom and dad last year [2012] Source: PWE Research, 2013
66% of hiring managers do not believe College grads are ready for the workforce. Source: Braun Reasearch and Adecco, 2013

Park personal pin portfolio!
The average person unlocks his or her phone 110 times each day. Source: Time , October 2013
61% of people would like to use fingerprints to unlock their phone Source: Ericsson ConsumerLab, December 2013
74% believes biometric smartphones will become mainstream during 2014 Source: Ericsson ConsumerLab, December 2013

Quantification quadrilemma
40% wants a smartphone that logs walking, exercizing, sleeping, etc. Source: Ericsson ConsumerLab, December 2013
56% would like a ring that keeps track of blood pressure and pulse. Source: Ericsson ConsumerLab, December 2013
59% wants a wristband that logs walking, sleeping, etc. Source: Ericsson ConsumerLab, December 2013

Some skip social society
73% of US on-line adults use social networks
Source: PWE Research, 2013
71% use Facebook, more than LinkedIn, Pinterest & Twitter combined
42% of online adults in the country [US] use multiple social Networks

#Versatilevideo
Video replacing texts & pictures as the universal information carrier

More Multi-screen momentum
19% of total global streamed TV & video time is spent on phones or tablets
Source: Ericsson ConsumerlLab December 2013
80% of C-level executives in the USA state that multi- screen is critical or very important to their strategy
Source: Netbiscuits, 2013

Fantastic Four-K future
Ultra HD TV [4k] panel shipments are expected to surpass 26 million units in 2014, up from about 2.7 million units in 2013. Source: Digitimes, November 2013
Most entry-level ULTRA HD TV [4k] panels shipped in 2014 will be sized 39-49in while high- end units will be 55-85 in. Source: Digitimes, November 2013

Second screen support standard
75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second screen content daily— that’s about 50 million people [in the US]
Source: Nielsen, 2013

Duo dominate downstream
Netflix (31.6%) holds its ground as the leading downstream application in North America and together with YouTube (18.6%) accounts for over 50% of downstream traffic on fixed networks.
Source: Sandvine , 2013

YouTube yield youngster yeah!
67% of U.S. Viewers are between the ages of 18-34 Source: Social Times, July 2013
More than 1 billion unique visors visit youtube each month Source: Google July 2013
Pewdiepie [Swedish video game commentator] is the most subscribed Youtube channel [by the end of 2013] Source: Wikipedia & Google, December 2013

Marketers master mini MPEG!
[Old Spice] Team members were trolling for “manly” questions, looking for props, writing copy, and filming on the fly.
186 videos were posted in 2 ½ days with 34 million views in a week and 1.2 billion impressions in a month. Source: Social Media Club of Dallas, October 2013

Command crafted community
38% view video clips recommended by their friends several times a week
Source: Ericsson ConsumerLab, December 2013
22% recommend video clips to their friends several times a week Source: Ericsson ConsumerLab, December 2013

Bold broadcast boost
Video cameras placed inside the cars and at trackside will carry video to IndyCar teams for new perspectives on the action incorporated with the race broadcast.
Source: ComputerWorld & Verizon, May 2014
Global LTE Broadcast [eMBMS] market game changer for Mobile Video and TV in the post 4G-ERA
Source: Research MOZ, July 2013

Digital download doomed?
For the first time ever, peer-to- peer file sharing has fallen below 10% of total traffic in North America
Source: Sandvine, November 2013
People who watch [own recorded broadcast TV] on- demand media more than weekly drop form 47% (2011) down to 31% (2013).
Source: Ericsson ConsumerLab, TV&Media August 2013

Packaged programming pressure
About 5 million people ended their Cable and broadband subs between the beginning of 2010 and the end of this year [2013]
Source: Business Insider, November 2013
The broadcast TV business model will continue to experience significant changes, and TV will become more interactive and customized for individual consumers during the five years to 2018
Source: RapidTVNews & IBIS World, September 2013

Universal ultraviolet use?
Sony launch 4K movies priced at $7.99 for 24h use Source: Sony & The Verge September 2013
15Million registered users in 6 countries Source: ScreenDigest October 2013
Soon everybody will use ultraviolet to watch movies on-the-go Source Business Insider, February 2013

#Networknovelties
Transformation to mobile and cloud centric network architectures

powerful performance play
Network performance is the principal driver [24%] for [US] mobile broadband customer loyalty
Source: Ericsson ConsumerLab, June 2013
US consumers experience least n/w performance problems in the world, 14% daily and 38% weekly
Source: Ericsson ConsumerLab, June 2013

Adopt Audacious architectures
The shift toward software- defined networking (SDN) will entail a 10-year process, but the migration is already beginning and will ramp up even more during 2014
Source: Strategy Analytics , December 2013

Awesome airwave aggregation
Telstra and Ericsson successfully demonstrated speeds up to 300 Mbps with LTE Advanced Carrier Aggregation of 40 MHz over 1800 MHz band and 2600 MHz bands on Telstra's live commercial network
Source: Telstra & Ericsson, December 2013

WiFi widen Wireless world
Sales of consumer devices compatible Wi-Fi 802.11ac, including routers and gateways, will grow and surpass one billion units by the end of 2015 Source: Strategy Analytics , June 2013
Wi-Fi offload powering a 5th of extra mobile data capacity Source: Wireless Broadband Alliance , November 2013

Dots deliver differentiation
At present more than 70 percent of mobile traffic is generated indoors Source: Ericsson, September 2013
It [DOT] can be deployed 70 percent faster than current [DAS] solutions and reduces cabling costs by 60 percent Source: Ericsson, September 2013

Wiberhoods wow weak wires!
LA wants to bring fiber Internet to all 3.5 million residents and businesses [with a $3-5B investment] Source: Slash Gear, November 2013
180 Out Of 202 Kansas City ‘Fiberhoods’ Reach Their Google Fiber Pre-Registration Goals [5-25%] Source: TechCrunch, September 2013

Crossing carrier cloud chasm
Open stack foundation have 9 500 members in 100 countries from 850 different organizations Source: OpenStack Foundation , January 2014
In 2014 we will start to see just who has the advantage and who doesn’t, what gets commoditized and what doesn’t. Source: Telecom Ramblings, January 2014

Virtualized vs. virtualizeable
Global service provider NFV market expected to reach $8BN by 2019 Source: SNS Research, October 2013
Although much of the excitement about virtualization has focused on the cost-cutting it enables, the real value comes from business agility Source: Ziff Davis Enterprise 2007 Virtualization Summit

Collapse, converge & consolidate
86% of operators see optical transport as an SDN target domain
Source: Infonetics , 2013
48% of operators see SDN and NFV for Metro aggregation 2015 & beyond
Source: Infonetics , 2013

Aggressive android app attacks
From January to July of this year [2013] 718 000 malicious or high risk apps where distributed in the android mobile platform. Source: Trend Micro, 2013
Android apps accounted for 79% of all malware last year [2012] Source: F-secure, 2013

Data delivering delicious details
The market for big data will reach $16.1B in 2014, growing 6 times faster than the overall IT market. Source: IDC, December 2013

#Boldbusinessmodels
Business model innovations inter/intra affected industries

Control consumption & charges
48% regularly use apps to get information about their data consumption Source: Ericsson ConsumerLab, December 2013
While 38% just want to know how much data they use, 28% want to make sure they are billed correctly Source: Ericsson ConsumerLab, December 2013

Smashing Shared service-plans
60% of smartphone owners want a single data plan for their devices Source: Startegy Analytics, August 2013
36 per cent of Verizon’s customers using it [shared data plan] just 12 months after launch Source: Australian Financial Review, October 2013

Eat everything everywhere
All-you-can eat voice and text for one phone line starting at $50 per month [from Sprint] Source: CNET & Sprint, July 2013
Attaching a data bucket to each smartphone line costs an extra $30 per month which to be fair includes unlimited access Source: CNET & Sprint, July 2013

roaming revenues reviewed
[T-Mobile] brings international unlimited data and texting while travelling in 100 countries Source: InfoMobile, October 2013
Americans take about 55 million trips to destinations outside the U.S. every year Source: InfoMobile, October 2013

Turn to third trajectory
Before Telco's can reap benefits from on-line subscribers, they are faced with an enormous challenge. Traffic from dial-up calls are overwhelming the PSTN. Source: Nortel Whitepaper, 1999
>50% of mobile data traffic will come from video in 2019. Source: Ericsson Mobility report, November 2013

Turn traffic to treasure
Total monthly smartphone traffic over mobile networks will increase around 10 times between 2013 and 2019. Source: Ericsson Mobility Report, November 2013
Fixed data traffic CAGR will be around 25 percent between 2013 and 2019. However, in absolute volume, fixed data traffic will remain dominant Source: Ericsson Mobility Report, November 2013

Subscription selling surge!
Adobe extend $10 photoshop Creative cloud subscriptions to everyone. Source: WebProNews, November 2013
Adobe creative cloud surpasses 1Mn subscriptions Source: TechCrunch, October 2013

Trifling transaction treasure
Currently [Mobile data] users are largely encouraged to buy data allowances Source: BusinessTech by MyBroadband, February 2013
Amadeus operates under a transaction-based business model that offers Its solutions to virtually all players in the travel industry Source: Amadeus, February 2013

Models making M2M materialize
M2M average revenues per user are typically significantly less (below 10 per cent) of what operators achieve from their handset customers Source: Jasper Wireless, May 2012

Crowd funding = creative cash
An estimated $5.1Bn have been raised through crowd funding this year [2013], nearly twice as much as in 2012 Source: Entrepreneur & Massolution , December 2013

Bitcoin buoyed boldly
B
The price of the digital currency [Bitcoin] fluctuated between $13 and $1,147 [in 2013] Source: CoinDesk, January 2014

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Blogs: Ericsson Networked society blog, www.peter-linder.com
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Tweets: @Ericsson, @Networked_Soc, @OneLinders
›Videos: www.youtube.com/ericsson
›Presentations: www.slideshare.net/ericsson
Stay society savvy!

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Seventy seven society sketches and statistics - 2014 Q2

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